Disadvantages Of Tourism Planning And Development

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A STUDY ON STARTEGIES FOR SUSTAINING COMPETETIVE ADVANTAGE IN TOURISM SECTOR
( An empirical evaluation of stakeholder perceptions)

Author
V. Narendra Kumar
Hyderabad-500016 Telangana
India
Email : nvalaboju@gmail.com
ABSTRACT:
This study is the outcome of an empirical evaluation conducted of 500 selected respondents by stratified convenient sampling method, during Jan to March`15 at Hyderabad. The objective was to find out the practical strategies for sustaining competitive advantage by the tourism sector, as perceived by the sampled stake holders which included Govt, Pvt Sector, Field experts, Faculty and consultants engaged in Tourism sector. Secondary data was
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K. Sharma (2000 “Tourism Planning and Development: A New Perspectives “gives the basic foundations of tourism planning and development caters to tourism designers, planners and developers of varied experiences and knowledge for planning of tourism industry in near future. He describes the concept of tourism planning, approaches, techniques and principles applied at various levels.
Dr. O. P. Kandari and Ashish Chandra (2004) worked on “Tourism Development Principles and Practices . He noted that planning and assessment are important parts of sustainable development of tourism. He focused on issues of tourism development, particularly from economic, ethnic and environmental perspectives and also explained the Goals and strategies for effective tourism practices, I identified and key issues of carrying capacity and community participation. He also stated that role of tourism in rural development is fundamentally an economic one and can help to sustain and improve the quality of life in rural areas. M.A. Khan (2005) „Principles of Tourism Development which deals with hotel industry and
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7. CONCLUSION:
This study brings out that sustainability has to be understood as the log-term viability of the tourism projects without any conflict with nature or local people while meeting the tourism sector goals. The competitive advantage clearly indicates the internal strength which others cannot emulate. It is the core strength or USP (unique selling proposition) of the tourism sector development in Telangana State.
The study also established that the sustainable competitive advantage can be built with several factors like – technology, accessibility, accommodation, food quality , water , ease of travel, Govt policy , local peoples` involvement, Branding, Marketing by collaborations, PPP models, & International MOUs .
Strategy for developing sustainable models of competitive advantage primarily centered on Regulatory framework, PPP, International collaborations & people participation as per the stakeholders` perception in this study.
8.
8. RECOMMENDATION:
Based on data analysis, it is recommended that;
a. Telangana Tourism sector needs to adopt modern marketing methods using social media and other
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