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Disappear Advertisement Analysis

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In presidential campaign ads the goal is usually to persuade or strengthen the political ideals of the person who is watching. Campaign ads also try and target new or specific groups by displaying certain types of ideals that a group is affiliated with. Another key component of most political campaign ads is that they occasionally try and slander the other candidate by displaying the negative attributes that they possess. In one such campaign ad called “Disappear” it is shown to not only oppose the political ideals of republican candidate Donald Trump but the ad also seems to be geared toward a specific kind of audience, and that audience being the Hispanic communities. Although the advertisement is being narrated in Spanish the ad starts …show more content…

At the end of the ad the narrator says that there is a way to stop him and that is only if we register and vote against Trump. In this advertisement the producers try and persuade their audiences through their use of visual edits and the way they incorporate a Spanish narrator to target a specific group of audience in order to convince the people watching this ad that Donald Trump should not be elected president because his deportation act would destroy millions of families and hurt our country. In this campaign ad there a multitude of visual effects and edits that are used to help convey their message across. For instance, throughout the ad many Hispanic families are shown together and partaking in family oriented settings and then they slowly disappear. In the first scene we see a family at a dinner table eating and as they slowly disappear you hear the voice of Donald Trump saying “This is a place where we speak English, not Spanish.” This is implying that the family being shown does not belong in this country according to what Trump is stating, that in this country we are supposed to speak English and if you cannot speak English then you cannot be here. In the

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