In presidential campaign ads the goal is usually to persuade or strengthen the political ideals of the person who is watching. Campaign ads also try and target new or specific groups by displaying certain types of ideals that a group is affiliated with. Another key component of most political campaign ads is that they occasionally try and slander the other candidate by displaying the negative attributes that they possess. In one such campaign ad called “Disappear” it is shown to not only oppose the political ideals of republican candidate Donald Trump but the ad also seems to be geared toward a specific kind of audience, and that audience being the Hispanic communities. Although the advertisement is being narrated in Spanish the ad starts …show more content…
At the end of the ad the narrator says that there is a way to stop him and that is only if we register and vote against Trump. In this advertisement the producers try and persuade their audiences through their use of visual edits and the way they incorporate a Spanish narrator to target a specific group of audience in order to convince the people watching this ad that Donald Trump should not be elected president because his deportation act would destroy millions of families and hurt our country. In this campaign ad there a multitude of visual effects and edits that are used to help convey their message across. For instance, throughout the ad many Hispanic families are shown together and partaking in family oriented settings and then they slowly disappear. In the first scene we see a family at a dinner table eating and as they slowly disappear you hear the voice of Donald Trump saying “This is a place where we speak English, not Spanish.” This is implying that the family being shown does not belong in this country according to what Trump is stating, that in this country we are supposed to speak English and if you cannot speak English then you cannot be here. In the
Hispanics are represented as immigrants who are brand-loyal and value their culture and family above all. Late in the 20th century, Cuban advertisers represented Hispanics on TV and in advertisements as lively, colorful, dancing groups of people. Their attempt was to show this was the right way to be Hispanic. Davila mentions Lionel Sosa, Sosa attempted to argue that not all Latinos were non-English speaking immigrants like they were portrayed in advertisement and marketing campaigns. Many Latinos were not only born in the U.S. but were bilingual. These differences in the advertisements and how Latinos actually are affected the Latino market as a whole.
Appealing to the viewers emotions seem to be the best route Gary Johnson has because he constantly talks about how unhappy the American public is with the two choices they have now. Donald Trump and Hilary Clinton are introduced as “corrupt” and “crazy”, while also talking about how the American people have been forced into a two party system. This appeals to the American people who are angry and believe the two party system has failed them. The commercial later goes on to bring up the sixty five percent of all people who would vote for somebody other than Trump or Hilary, again showing just how many people are upset over the two main choices in this election. Next the commercial shows footage of fights breaking out at the rallies of both candidates. Showing the viewers the actual violence that has occurred because of both candidates making a strong case for Johnson as an
In recent events, Trump is trying to isolate America to the rest of the world while trying to deport people of a certain race/ethnicity. With the “Muslim Ban”, people began to see that Trump is doing things that they do not want him to do, and, more recently, people apart of the Deferred Action for Childhood Arrivals programs (Dreamers) are under threat of deportation back to their home countries. An author, Leon Panetta, wrote an article about these events, and he wanted the whole world to know that even though Trump is the president of America, he does not truly represent the people. Leon Panetta uses rhetorical devices to help persuade his audience to know that Trump does not represent who Americans are.
All throughout the election season, the majority of Hispanic news stations broadcasted a plethora of information regarding the President-Elect’s stance on immigration and the possible implications a Trump win would mean for the community as a whole. Additionally, these news outlets vigorously encouraged Hispanic voters to go out and vote in the presidential election. A great example is the documentary, Hate Rising, created by Jorge Ramos, a well-known Mexican journalist, which details the rise of white supremacy and racism during the 2016 presidential election. In the documentary, Jorge Ramos, interviews a member of the Ku Klux Klan and asks a variety of questions regarding their hatred towards immigrants. The response provided by the KKK member
When looking at political campaigns in recent years there has been increasing evidence in the parties’ campaigns for the support of this racial group as they are being targeted in the campaigns in a strategic manner, by campaigning in Spanish or supporting citizenship, or heavy focus on Hispanic candidates from the parties for examples the Republican focus was on candidates such as Marco Rubio and Ted Cruz.
When candidates develop a plan of attack for campaign advertising, they tend to aim for at least four types of commercials. One form or type of commercial is those which play on the fears of countrymen. Fear
Throughout the advertisement, Obama uses an empowering and hopeful tone that provides a sense of hope for the citizens of America. In the political ad "Go," Obama for America uses logos, pathos, parallelism, and ad hominem to demonstrate how Obama has strengthened
It is very common among the United States’ political sphere to rely heavily on T.V. commercials during election season; this is after all the most effective way to spread a message to millions of voters in order to gain their support. The presidential election of 2008 was not the exception; candidates and interest groups spent 2.6 billion dollars on advertising that year from which 2 billion were used exclusively for broadcast television (Seelye 2008.) Although the effectiveness of these advertisements is relatively small compared to the money spent on them (Liasson 2012), it is important for American voters to think critically about the information and arguments presented by these ads. An analysis of the rhetoric in four of the political
Ultimately, the ad received backlash because, “many [people] think that “America the Beautiful” is the country' national anthem and English is this country's national language,” noted in Indian Country Today (“Coca-Cola's 'America the Beautiful' Super Bowl Ad Causes Stir” par 2). As a result, these individuals believe “America the Beautiful” should only be sung it the English language. Building on the ideas presented in Indian Country Today, Damien Croghan, editor of the Daily Nebraskan, asserts “Xenophobic Americans feel that the presence of non-English languages representing our country somehow threatens their perceived idea of what it means to be American” (par 11). The people who took to social networking sites to discuss their concerns tend to believe the use of any language other than English is un-American. These outraged
The last 30 years has brought the change of major political parties acknowledging the Hispanic population as a strong force in the election process. The race between Senator Obama and Senator McCain launched the first smear campaign ever shown on Spanish television ads. The irony is
Just a couple of weeks after Clinton's acceptance for the presidential nomination, in five cities of Virginia started her campaign "Latinos con Hilary" (Latinos with Hilary). Plus, in Prince William County's latino supermarket, Todos Supermarket, around to 40 democratic politicians, volunteers and staff members reunited to hear the speech of Lorella Praeli, Hilary’s national Latino-vote director. Praeli, in her speech listed what the Latinos need to register and turn, also, how help other Spanish-speakers to do the same. She finished with a huge phrase in spanish which said that they will be the difference and reminding that if Latinos don’t believe in themselves, they won’t
In the Hunter/Gatherer section of Omnivore’s Dilemma, Pollan talks about what it takes to accomplish the task of developing a meal on his own; consequently, the people of today’s society are so used to the abundance of food that they have no idea what all is involved in establishing a full meal. Americans take this great abundance of food for granted, which causes an increased craving for more. This is where the world of advertisement has been the strongest. One of the easiest ways to reach people is through their food; therefore, major food industries try to lure people in at all costs just to buy their products. The Fast food industry is the
up about two thirds of the A4 sized advert. The picture is of a woman
In the article, “The President on Spanish-Language Television News”, authors Matthew Eshbaugh-Soha and Christine Balarezo analyze political news coverage in Spanish –language media. During a presidential election the media plays a significant part in keeping the public politically involved and can likely sway their opinion. This article proves that most often it’s more about the show than what you know. “Presidents can influence Spanish-language news by visiting locations and speaking about issues most pertinent to a Latino audience.” Studies show that this particular demographic is less likely to follow an election or be impacted by topics that don’t directly apply to them. Television outlets such as Telemundo and Univision devote
Smoking tobacco has been a part of American culture since its very conception. Throughout our history, tobacco has been advertised as a simple pleasure for those who seek it out. Whether you are sitting on the porch with a couple of friends or in a dimly lit jazz club, tobacco ads give off a false sense of comfort, power, and success. Until around the mid-1900’s, smoking cigarettes was not considered unhealthy. It was only later that the public realize the detrimental health consequences that came with smoking tobacco. To spread this information, specific advertisements were aired to help inform the public of the dangers of smoking. While these ads have changed over time, the same message and warning still remains evident.