Essay on Disaster Preparedness is for Everyone

1428 Words 6 Pages
Introduction Of the four phases of emergency management, mitigation, preparedness, response and recovery, perhaps the place that individuals can make the biggest difference in their own state of resiliency and survival of a disaster is in the preparedness phase. Being prepared before a disaster strikes makes sense yet many people fail to take even simple, precautionary steps to reduce the consequences of destruction and mayhem produced by natural events such as earthquakes, volcanos and tornados (see Paton et al, 2001, Mileti and Peek, 2002; Tierney, 1993, Tierney et al, 2001). Educating the public and getting them to take preparatory actions to better protect themselves in the face of natural hazards has led to extensive study of risk …show more content…
The need for the project Mileti and Peek (2006) propose that hazard education corresponds with the objective of social marketing; it increases “the prevalence of a target behavior in a specific population” (Mileti and Peek, 2002, p. 125). Recognizing that the scope of disaster preparedness education must reach a very diverse population means the methods of delivering risk communication must also be broad and inclusive (Paton et al, 1999, as cited in Paton & Johnson, 2001, p. 272). Unfortunately, the over-dependence on social media and high-speed Internet connection has the potential to leave many people in this country without access to important disaster preparedness information. The Internet has increasing become the “go to” source for all types of information, about every subject imaginable, for large segments of the American population. Yet a sizable percentage of people in this country still lack a home computer or an Internet connection. Data obtained from the 2009 Current Population Survey (CPS) by the U.S. Census Bureau revealed that 41.8% of Americans over the age of 55 have no Internet access at home. The CPS also revealed that Black and Hispanic households, 45.5% and 47.2% respectively, are less likely than Whites households (29.5%) to have Internet connectivity (CPS, 2009). Disaster preparedness educational materials need to be accessible to as
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