Discourse Concepts In The Dr. Pepper TEN Commercial

What is it that drives commercials towards their target audience? Commercials can be aimed toward certain age, race, along with certain gender groups. Pop culture has influenced minority groups and shed light on women 's rights or so it may seem. Lisa Shaffer a fellow student feels otherwise and believes that Pop culture has only defended traditional values and does little to challenge those who already have power . Commercials bring in gender norms and in Steve Craig’s article, “Men’s Men and Women’s Women” he speaks on four particular TV ads directed towards male and female audiences. Interestingly enough these tv ads deliver a false image of the opposite sex to the audience catering to their preferences. It is the image of what the audience wants to see that appeals to them. This is all in an attempt to sell products and take advantage of our desires and anxieties. Craig shows how commercials bring gender norms that produce the stigmas of a man’s man and a woman’s woman, which makes it apparent that he would agree with Shaffer because it promotes an old way of thinking.

It is commonly known that individuals seek certainty, love, support, and well being that is often found in their family. When we are searching the shelves of the grocery store, it appears that we search for the same qualities within the brands that we consume. Not only does the product’s taste play a big part in what we reach for, but the nutritional values frequently determine what we decide to purchase. As a reaction, popular companies, such as Cheerios, try to push a healthier impression on their merchandise in ads. By using statistics paired with an emotional message and their trustworthy name, Cheerios is able to effectively convince the audience that they care about keeping your heart

Geico Insurance Company is known for using humorous and absurd mascots as a main selling point in their advertisements. Mascots that Geico has used in the past include the infamous Geico gecko, with the mysterious accent and the Geico caveman who seemed to be a jack-of-all-trades. Geico has recently taken a new approach to advertising their insurance. Authors of Geico commercials have recently introduced their newest mascot, Mike McGlone, a well-known actor, to play the role of pompous reporter. Through the use of their new character, Geico is able to able to reach their target audience of anyone that is uninsured by Geico. Geicos new technique of advertising is based on a heavy use of the pathos appeal to play on the audience’s emotions while using lesser amounts of ethical and logical appeals. This new strategy has proven to be a very effective method of marketing.

It was the first talking Gecko America had ever seen. The Geico Gecko was a worldwide phenomenon which advertised for Geico's auto mobile insurance starting in 1993. The audience could explain him having “ ..constant good cheer, insatiable need to meet people,...” which any person would love because he resembles a good person who loves their job ( A Word From Our Sponsor ). In 2004, the next catchy advertisement saying came along as “So easy a caveman can do it” ( GEICO History ). People, notably adults, want simple and easy so the advertisement was conformed to that particular audience. Many advertisements, including Gecio’s, use different devices to overall influence and sell their products to a specific market. Geico's advertisements have grabbed the audience's attention for decades, though what about now?

During Cola Wars, a critic from the Onion, which is a satirical website. The Onion makes a reference to the Cold War, but it is about the Cola Wars, this is a written article,” Ad Industry Veterans Honored With Cola War Memorial,” discusses. The purpose of this article is to criticize those who make simple, unimportant things become an over exaggerated situation when there are bigger problems out there. The intended audience is for those who make irrelevant things bigger so he uses emotions and client testimonials. The attitude towards the audience is mocking the audience and burlesque which these both things are satirical. Therefore, the Onion uses the rhetorical devices of client testimonials, distortion and hyperbole.

Coca-Cola has been around for 125 years with the same logo, taste, and design. Making it one of the most recognizable brands in the world. Coca-Cola’s “Mean Joe Greene” commercial was an iconic Super Bowl XIV commercial in 1980. In this commercial, their goal was to persuade the audience that a bottle of coke can bring happiness and a smile. By choosing a notorious football icon, Mean Joe Greene, to play the mean guy was a great choice. Mean Joe Greene is a hall of fame defensive end football player from the 1970’s. He was known for his temper and cruelty on the field. Thus, the name Mean Joe Greene. He was an excellent football player which is why people loved and still love him till this day. By using all three rhetorical concepts, logos (appealing to reasoning), pathos (appealing to emotion), and ethos (appealing to credibility), Coke creates a motto that persuades its audience to “Have a Coke and a Smile”.

When I started assignment four I was initially very confused at the prompt since I did not fully understand exactly what it was asking. Although after discusses the prompt in class as a group, I got a better idea of what its asking us to write about. I searched up recent super bowl commercials since they are typically more entertaining and relatable. Once I found my commercial I broke it down similar to the way assignment two asked us to rhetorically analyze a commercial. After that it was easier to identify the advertising strategy of the website since I already had a feel as to what to look for.

The time period of this commercial was set in the mid 1800’s; when Adolphus Busch was a German immigrant who came to America in the mid 1800’s. Adolphus came to America to sell his kind of beer. The culture in the Budweiser Commercial was to show how Americans did not want to give their jobs to the new immigrants. The audience for this commercial was mainly targeted to blue collar workers or people who were working class in factories. The purpose of the commercial was to not give up on the American dream. Mr. Busch wants to sell beer in the Budweiser commercial demonstrates its mainly targeting men.

Commercial advertisements create a strong presence in the media due to the power of persuading the audience to buy a certain project. The commercial is promoting the use of diet coke and using Taylor Swift to do so. Diet Coke is a sugar free, soft drink that is very popular, it is promoted and distributed worldwide by Coca- Cola. Coca- Cola spends nearly $3.499 billion in advertisements yearly (Investopedia, 2015, 1). This ad catches the eye of the audience with the use of Taylor Swift and the adorable kittens. In this commercial, it is clear that with every sip the pop-culture singer takes of the Diet Coke, more kittens seem to appear in the apartment until the whole apartment becomes invaded with the tiny kittens. This advertisement efficiently delivers the point to the audience during the commercial video by encouraging them to drink their product Diet Coke while trying to increase the consumption of their product, attract more viewers, and sell more of their product.

Infomercial is an especially long television commercial, typically between thirty minutes and one hour long. An infomercial goes way more in-depth by demonstrating the product usually in a pretty low quality looking way. Infomercials can provide a number of potential benefits to smaller businesses. The introduction captures the viewer's attention with an effective hook. The conclusion provides complete closure and the goal of the infomercial was achieved.

The meanings and perceptions that viewers take from television commercials are subjective. The purpose of a commercial and the way the audience understands a commercial has a lot to do with the personality of the individual watching. Race, gender, socioeconomic status, age, and religion are all factors which contribute to how given audiences understand pop culture and Television. Audience ethnography is a tool used by television critics to describe and understand how different groups construct meaning from television texts and mediums. This tool is useful because it helps producers connect to their audience and allows them to assume what their implied viewers

Beginning in 1923, Kellogg’s, a cereal company, located in Battle Creek, Michigan, created PEP, a whole wheat cereal. Significantly, Pep cereal became the first cereal to be fortified with vitamins B and D, in the 1930s. As a result, it began the cereal industry’s food fortification or adding of minerals and vitamins to enhance the nutritional value. Numerous advertising-supported brands and helped to increase the popularity of the product to the public. The company focused extensively on advertising and sponsoring in order to continue to sell their unique product until it was discontinued in the late 1970s.

When analysing all of the advertising around us, sometimes we don’t look at what the true message of a commercial really is. We live in a world that is controlled by mass media and because of this advertisers are trying harder each year to outdo themselves and their competitors. Rhetors use techniques in their advertisements such as fantasies or surrealism to catch the attention of their audience. Companies like Audi pour millions of dollars into their marketing teams to make sure their cars look the best and attract consumers. Commercials that are shown on television today are great examples of rhetorical artifacts because of the many techniques being exercised by the rhetor. Analyzing this through the lens of rhetorical

Bakhtin’s discussion of dialogism is both linguistic and novelistic. He uses it to “refer to particular instances of language, perceptible in novels and popular speech; and also refers to a defining quality of language itself, and its most fundamental sense-making

Bandwagon is perceived by Media Literacy Project (2013) as one of the basic persuasion techniques due to its easy recognition, as well as frequent application. During an analysis many instances of this technique have been identified both in the manner of specific pronoun language and connection language. Bandwagon implies to broader audience (“everyone, [or at least] cool people”) i.e. users of a service or buyers of a merchandised product, and urging other receivers of an advertisement to “jump on the bandwagon” (ibid.). Analytically, pronoun language may be the linguistic tool that enhances the bandwagon technique. Through I self-commitment, You/we group-creation and He/she/they out-grouping the speaker commits his view, shows his care of the listener, offers a solution to a problem and creates a bond with him (Changing Minds, 2002-2013). Moreover, so called connection language (use of with/without, this/that and us/them) which aims at “attaching and pushing away” derives benefits from associative way of thinking, thus join identities of people making them a part of themselves, “and so forgive, approve, and agree with [themselves]” (ibid.). When talking about second person pronoun you in English advertisements, its presence has been observed in almost each of analysed ones contrary to the Polish ones. For the purpose of showing the