Discourse Organization on Asian Fashion Blogs

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Chapter 1
Discourse Organization of Asian Fashion Blogs
Introduction
Background of the study
Blogging has emerged as one of the most popular forms of online discourse. The ease and lack of expense in setting blogs has raised intriguing possibilities for language learning in social media. The unique nature of its architecture and its low cost have not only affected how different bloggers can publish and distribute their work to a wider audience but also how they see themselves as writers. According to Blood (2002), blogs have been used in various ways: as online journals, a means of designing hypertexts, and more radically, to create what calls the first native form of discourse on the internet. She argues that blogging best reflects
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To enrich further the structure of each blog, genre analysis will also be considered. This may identify if fashion blogging belongs in a specific genre by studying how the ESL and EFL bloggers use the language when writing.
The focus of this study is on the discourse organization of Asian fashion blogs. Considering their writing style, comparing the blogs of these particular Asian countries that are categorized into two groups will be done throughout the study.

Statement of the problem
This study aims to answer the following questions: 1. What are the structures of a fashion blog? 2. What are the similarities and the differences between the fashion blogs of ESL and EFL writers?
Significance of the study
College students of English Language Related Programs
Knowing that blog can also be studied as it is a part of our social world, this study can still be given more attention by giving further enrichment by the future researchers. They can provide new findings supported by different related literatures. As the traditional way of analysing language data from academic institutions, this paper will thoroughly investigate the language used in fashion blogs. This will further explore the online discourse by plunging into the grounds of computer-mediated-communication (CMC).
Researchers in the Field of Linguistics
This research paper will be able to support

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