Discriminant Validity: A Comparative Analysis

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Discriminant validity can be inferred when the measures of each construct converge on their respective true scores, which are uniquely distinct from those of the others (Churchill. 1979). Discriminant validity was assessed by examining factor correlations and whether the square root of the average variance extracted (AVE) for each construct was larger than its correlation with the other factors. As shown in Table 3, all construct correlations were less
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