Discuss Effectiveness Of Current Metrics For Marketing Plan Essay

All businesses understand that they must use effective communication in order to do well as a business, without communication the business will be a mess and would not run successfully. Using communication allows the employees and offices to stay up to date with the businesses progress and what is currently happening. To use effective means of communication all employees would be in a way trained in order to understand communication and use the most effective means for it. This is done in advance to checking that communication is understood by the recipient.

Effective communication is vital to the smooth running of a business and various methods of communication are used within a business environment to achieve this. Each form has various benefits to communicate effectively to their designated target audience. When communication is carried out properly it means the sender and receiver both correctly obtain the same information. Each

The ability to communicate is one of the key factors to have a successful business. You could offer an excellent product or service, but if you’re unable to promote your services and communicate effectively with clients and co-workers the potential for growth is limited. The principle areas of communication are: Purpose, Style and listening.

Most businesses use more than one way to communicate internally and externally. This is vital to running a business effectively. Without communication, information would not get passed on, information that is potentially needed to carry out tasks within the business.

Competitive advantage - Nundies is an innovative product which provides an alternative to visible panty lines; no other company produces the same type of product

Corporate values are ‘the operating philosophies or principles that guide an internal conduct of the organization and its association with its clients, partners and shareholders’. It is also a fundamental and long-lasting belief that specific mode of conduction highly valued by the organization’s membership’ according to IBM corporate responsibility report (2002, What is the value of company).

2. To make your communication efforts as effective as possible, focus on making them practical, factual, concise, clear, and persuasive:

Effective communication also must occur in a broader sense, flowing down, across and up the organization. All personnel must receive a clear message from top management that control responsibilities must be taken seriously. They must understand their own role in the internal control system, as well as how individual activities relate to the work of others. They must have a means of communicating significant information upstream. There also needs to be effective communication with external parties, such as customers, suppliers, regulators and shareholders.

The success of any organisation depends on efficient and effective communications, it is important for building and maintaining personal and working relationships within the organisation and with service providers and customers.

On the assignment for unit two, it shows that is very important for companies to practice a communication exercise for the whole company. Interconnectedness is an important theory to uphold permanency for any association. The problem that BCS.inc Company had was that the head leaders assumed that with only getting the head of the departments to give updates was enough to keep a company in success. For a company to run properly, it needs to have a communication plan for the whole company. The company needs to document the person that needs to be informed in case of any emergency. Other important information the company needs to have is how much money is going out and coming in. It is important for companies to be informed of all the things that are going on in each department

Effective communication system through out the value chain. Installation and implementation of Information Technology system E.G Emails and SAP instead of memos .  All channels (distributore, retailer etc) should be acknowledged about company’s cultures and values. Adequate meetings and trainnings are crucial for effiective channel management. 3. Relationship Marketing NFG should create strong bonds and trust between all of its stakeholders; channels, customers, partners. This can be done by improving transparency between each party and implementing a CRM programs. Therefore, stakeholders will not hesitate to share their problems with the company when it arises and everybody will be willing to create and promote a WIN-WIN solution for all. 4. Performance Marketing  Sales Revenues are set

Communication is the conveyance and flow of ideas from one person to another. The exchange of information takes place through letters, words, symbols and nonverbal behaviors. It involves the transmission of ideas from the sender to the receiver. Communication is effective only if the receiver fully understands the transmitted information. Many problems and failures occur in organizations due to poor communication. Objective and goals fail due to misunderstandings in the organization. Effective communication provides a chain of understanding to all participants in the organizational framework. It promotes the flow of information both vertically and horizontally.

In general ,the stakeholder approach may be more conducive to balancing a wide variety of corporate interests and thereby discouraging impropriety.Executives and boards should take the perceptions of both shareholders and stakeholders into account when formulating strategy and enunciate their stance in all organizational communications. Only within that kind of clearly delineated context, can managers be expected to make appropriate decisions. Indeed, some of the most successful businesses are those which have embraced stakeholder values for example Bodyshop. However, we see that generally, shareholder value

Communication is an area that all companies must value. If a customer has a need or want they must be able to communicate that to the company. This will allow the company to achieve optimal satisfaction with their customers. This will be beneficial to the company because with optimal customer satisfaction

Chapter 1. This chapter discusses how shareholders have become more dominant than the stakeholders in the corporate and industrial businesses. Managers are now focusing on appealing shareholders because study shows that it creates better business, especially when companies are going through an unattractive phase regarding shareholders. Chapter 2. Managing value is discussed throughout the chapter and how it is important in developing business strategies. Three steps which are vital in managing value are recognizing restricting opportunities, acting on these opportunities, and establishing a value creation philosophy in the corporation. Managers must develop strategic plans in order to create value for the business. Chapter 3. Fundamental