Discuss The 11 Common Areas Of Intercultural Misunderstanding

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Case Study Analysis: Discuss the 11 Common Areas of Intercultural Misunderstanding Mirlande Jean-Pierre Davenport University MGMT 535 – Spring 1 2015 Dr. Beverly Pierce June 20, 2015) Abstract Nowadays, many companies have prompted business establishments to expand its network across cultures so that they can keep up being culturally competence in the internal business world (Vennapoosa, C., 2012, July). The importance of cross-cultural competence skill is becoming progressively important for many worldwide companies. In order to competitively succeed in the global marketplace, managers and professionals need to possess cross-cultural sensitivity awareness around the world in which they plan to conduct business…show more content…
She wanted to find half a dozen enthusiastic Japanese representatives to market a line of pharmaceuticals in Japan. After completing ten interviews, Margaret was dumfounded. Not one applicant spoke up in a direct, forceful manner, in spite of his or her stellar academic record and recommendations. Not one met her eye-to-eye for very long. None seemed confortable speaking openly and frankly about accomplishments and aspirations. Margaret reported her discouraging interview results to the Vice President of Asian Market for the drug company- only to endure the most embarrassing lecture of her life. To speak up, she learned from the Vice president, can be taken as impertinence, especially if one emphasizes personal accomplishments. To meet the eyes in the business situations is, in many Asian cultures, an indication of disrespect or even hostility” (Bell, A.H. & Smith, D.M., 2010). In this scenario, Margaret Owens could have prevented this uncomfortable moment with her Vice President, if only she was culturally sensitive and knowledgeable about the Asian culture. Also, she could have got the right team for her drug company. Recapping and analyzing the relevant facts Margaret Owens was looking for enthusiastic Japanese representatives for a drug company in Japan. After conducting about ten interviews, she felt like not one of these interviewees was
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