Discuss The Advantages And Disadvantages Of Action Research

Qualitative research is subjective data and is often used in the social sciences (Sarantakos 2013, p. 48). Qualitative research is devoted to gathering facts, this can be completed through personal experiences, behaviours, and observations (Sarantakos 2013, p. 46). The purpose of qualitative research is to gather an in depth understanding of human behaviour and the explanations for the behaviour (Martijn & Sharpe 2006, p. 1). An issue with only using a qualitative method is efficacy, qualitative studies cannot address relationships between variables with the degree of accuracy that is required to establish social trends (Sarantakos 2013, p. 46).

Power point slide Qualitative research is a difficult term to define…. Nevertheless, it is important to be familiar with some definitions in the field. The definition provided by Creswell 2009 is enlightening because it incorporates ……….. most important part of definition for me were reports detailed views of informants and natural setting.

Qualitative method is using open-ended questioning, non-statistical research techniques, or value-based observations. In this research, three main methodologies are adopted as focus group, distributing questionnaires and conducting personal interviews simultaneously. Methods are all appropriate and contributed to a comprehensive research. The reason is that aim of this research is to acquire an in-depth understanding of

According to Schneider, Elliot, LoBiondo-Wood & Haber (2004), qualitative research methods, search for the meaning and understanding of human experiences in a naturalistic setting. A researcher obtains subjective facts in order to explore the experiences of each participant (Schneider, Elliot, LoBiondo-Wood & Haber 2004). As a result, qualitative research is a means in which a researcher gains an insight into the participant's point of view concerning their personal experiences; in order gain an understanding of the information given. Therefore this allows a researcher to collect subjective information to create a description of the phenomenon (Vishnevsky & Beanlands 2004).

The method of qualitative research become key method in the human and social science and also in the education and health science. The definition of qualitative research is a research using methods such as participant observation or case studies which result in a narrative, descriptive account of a setting or practice. Sociologists using these methods typically reject positivism and adopt a form of interpretive sociology (Parkinson & Drislane,2011). It involves the research using data that do not indicate ordinal values. Furthermore, qualitative research includes the different kinds of data collection, techniques of analysis and diversity of theoretical frameworks (Guest; Namey & Mitchell, 2013). According to Creswell(2013) ‘’the final written report or presentation includes the voices of participants, the reflexivity of the researcher, a complex description and interpretation of the problem, and its contribution to the literature or a call for change.

The research investigates information from the public and comes up with favorable conclusions that can be used to increase knowledge. Some of the data gathered from the public can be sensitive information that may interfere with the privacy of the subject or put the subject at risk. Some of the dangers that may affect the participant are physical danger or emotional torment. It is thus important to protect the privacy and integrity of the people being interviewed to ensure that their contribution does not affect them. Since research is a continuous process. It is important to ensure that the process of research is effective. Interviewed individuals need to feel safe to produce credible information that will enable the researcher to provide credible information to the public. Apart from providing credible information, participation in a research can be as part of an experiment that requires subjects to participate (Miller & Yang, 2007).

a. Are the demographics of the participants (i.e., background characteristics such as age, race, and so on) described in sufficient detail? Explain.

Qualitative research method is a systematic strategy used for gathering information that are non-numerical, that is, they use visual and narrative words instead of using number. The data collected are from comprehensive case studies, focus groups a qualitative research approach whereby subjects answers an open-ended interview questions, likewise each others ' comments; ethnographies or field observation. (Headlessprofessor, 2012)

For the most part our study was inundated with reliable validity and because our subjects were all within our core groups in which we desired which were psychology majors, even though usually convenience sampling is not the best way to get an accurate sample of the populace it was for our goals.

Qualitative research is conducted in a natural setting and attempts to understand a human problem by developing a holistic narrative and reporting detailed views of informants about the culture of a problem. It forms a report with pictures and words. One of the most important distinctions that sets qualitative research apart from more traditional types of research is that qualitative research is holistic in that researchers study phenomena in their entirety rather than narrowing the focus to specific defined variables” (p. 93). Similarly, Cresswell (1984) indicated that qualitative research “is defined as an inquiry process of understanding a social or human problem, based on building a holistic picture, formed with words, reporting detailed views of informants, and conducted in a natural setting” (p. 2). Cresswell’s definition clearly delineates the major characteristics of qualitative research. Pg. 50 (Smith & Davis, 2010).

One disadvantage of using interpretivist methods of research is that they are unreliable. Usually interpretivist research methods depend on personal relationships established between the respondent and the researcher are therefore difficult for other researchers to repeat the research and get similar results showing no consistency between results.

Qualitative research comprises of receiving information that gives a verbal expression of the participates, providing more detail and depth than quantitative studies. It can be used to analysis people’s attitudes and emotions towards a topic encouraging them to expand on their answers to explain the reasons behind why they gave a particular response. The drawbacks to this being as it requires more time to collect the data so smaller sample sizes

According to Kothari (2008) qualitative research is concerned with qualitative phenomena which are related to or involve quality or kind. Qualitative research engages the collection and analysis of non-numerical data obtained from experiments, interviews, observations, and other resources involving statements and arguments. Research is conducted into particular context and non-numerical interpretive approach is used to produce narrative description of research data. Unlike quantitative research, this type of research considers the underlying facts behind the establishment of particular behaviors and assumptions. It is commonly used in behavioural sciences where the aim of research is to discover underlying motives of human behaviour.

Qualitative research is the technique that is used as a part of exploratory research and to derive the independent variables. There are different methods through which we can conduct the qualitative research. As a part of this study we have adopted the following methods:

Qualitative research is a technique of promoting research that stresses the quality according to the user’s point of view and approaches. In depth interviews and focus groups are best examples of qualitative research. [Laura Lake, 2009]