Discuss the Purpose and Importance of Communication in Business Administration. What Are Barriers and Break-Downs in Communication?

3079 Words Sep 18th, 2010 13 Pages
Q: Discuss the purpose and importance of communication in business administration. What are barriers and break-downs in communication?

Discussion of this question has been arranged as follows:
1. DEFINITIONS OF KEYWORDS
2. INTRODUCTION
3. TYPES OF COMMUNICATION
4. DIRECTION OF COMMUNICATION
5. PURPOSE AND IMPORTANCE OF COMMUNICATION
6. BARRIERS AND BREAKDOWNS IN COMMUNICATION
7. OVERCOMING THE BARRIERS AND BREAKDOWNS
8. CONCLUSION

1. DEFINITIONS OF THE KEYWORDS
1.1 Communication
Communication is a process of which information is exchanged between individuals intentionally or unintentionally (Nzure 1992). In other words, it is the transfer and understanding of meaning. In order for communication to be effective, there should be a sender,
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Effective communication in a business setting is critical to success. Components contributing to effective communication in an organization include frequency, clarity, transparency, reliability and tone.
i. Frequency
If communication only happens occasionally, employees may find themselves confused or feeling isolated, which decreases confidence and overall productivity. ii. Clarity
Business communication requires a high level of clarity. If communication is too surface and simple, recipients miss pertinent information. iii. Transparency
Transparency is a crucial element of effective business and administrative communication. iv. Reliability
Business communications often contain important and timely information.
v. Tone
It is important that business communications be transmitted with a sense of energy and urgency.
5.2 Communication Provides a Link Between Management and Employees
Communication provides a link between the management and employees in the process of performing organizational activities for effective achievements of set objectives.
"It is vital for the success of our companies that businessmen and women emerge as real leaders and demonstrate their ability to communicate effectively, internally and externally." (Sir Colin Marshall, then chairman, British Airways)
The success of organizations depends to a great extent on effective communication. One of the primary causes of