Discuss the Role of the Concepts of the Seduced and the Repressed for Understanding the Place of Consumption in Contemporary Consumer Society

1659 WordsSep 15, 20107 Pages
ESSAY PLAN [pic] Environmental unsustainability / Vivienne Brown p.115 Discuss the role of the concepts of the seduced and repressed for understanding the place of consumption in contemporary consumer society. This essay will give two sides to Bauman’s concepts and address the implications in order to ascertain whether or not the roles of these concepts do help us to understand the place of consumption, in what is increasingly being referred to by many social scientists as a consumer society. Consumer society is a term used by many social scientists, including Zygmunt Bauman, when referring to contemporary Western society. Hetherington argues that the conceptual shift away from the term ‘industrial society’ to ‘consumer…show more content…
Local markets with local products were possibly 15 years ago, the place to shop for inexpensive items. Those days have gone due to the power of the ‘big four’ and shops like Primark. For competitively priced items, there are increasingly less outlets for consumers such as this to shop. Another example of a repressed consumer is a consumer who, for environmental reasons, would prefer to buy locally grown produce from a farmer’s market rather than imported goods from one of the ‘big four’, and is unable to attend because of a disability. I.e. it may be virtually impossible to get around a muddy field in a wheelchair. Similarly, mobility in terms of transport may be the issue i.e if the potential consumer of the farmers’ market couldn’t afford a car or couldn’t physically drive through disability then they wouldn’t be able to access the market. As social networking sites such as Facebook are increasingly becoming part of people’s lives, primarily the younger generation feel it is imperative for them to have internet access to be included in certain social groups. By not having, or affording to have internet access, social exclusions could occur, making the individual, as Bauman would put it, repressed. The same could be argued for older adults who may feel socially excluded, port retirement if internet access was not available to them. If Bauman were to categorise migrant workers in the U.K., working long hours, in sometimes poor working conditions

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