Disney Background Of Walt Disney

3335 Words Aug 11th, 2014 14 Pages
3 Walt Disney Background
The Walt Disney Company is a leading diversified international family entertainment and media enterprise. At the same time, Disney also is one of the most famous names in the animation industry for providing entertainment directed to adults and children. Walt Disney was founded by Walter Elias Disney in year 1946. Nowadays, the company almost dominates the whole industry with its international theme parks and a world-class animation studio and business franchise. There are five primary business segments in Disney Company, which are media networks, parks and resorts, studio entertainment, consumer products and interactive media.
3.1 Primary Business
MEDIA NETWORKS
The Media Networks segment includes broadcast and cable television networks, television production operations, television distribution, domestic television stations and radio networks and stations (Robert, 2013). The businesses in the Media Networks segment generate revenue from fees charged to cable, satellite and telecommunications service providers and television stations affiliated with our domestic broadcast television network, from the sale to advertisers of time in programs for commercial announcements and from other sources (Robert, 2013).
PARKS AND RESORTS
The Company also owns and operates many resorts in many different states of the Unite States, such as in Florida, in California, in Hawaii. Besides that, Walt Disney has shares for Disneyland of other countries, such as Paris,…

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