Disney Company : The World 's Most Prominent Conglomerate

The mega conglomerate, Disney, began in 1923 with two men and one cartoon, Alice In Wonderland. From 1988 to present day Disney Pictures has released some of the most successful films in Hollywood. Disney’s most iconic and memorable titles include, The Lion King, The Little Mermaid, Aladdin and Beauty and The Beast. Disney has pushed the boundaries of the film industry since its beginning with the production of the first full length animation film, Snow White and The Seven Dwarfs, as well as the release of their first live action film, Treasure Island. After the death of Roy and Walt Disney, the company only continued to grow. Robert Iger was named chief executive officer in 2005. Currently, Disney owns Walt Disney Animation

Disney’s long-run success is mainly due to creating value through diversification. Their corporate strategies (primarily under CEO Eisner) include three dimensions: horizontal and geographic expansion as well as vertical integration. Disney is a prime example of how to achieve long-run success through the choices of business, the choice of how many activities to undertake, the choice of how many businesses to be in, the choice of how to manage a portfolio of businesses and the choice of how to create synergies between those businesses (3, p.191-221). All these choices and decisions are

Walt Disney set a vision for the company – to provide wholesome family entertainment. Everything that the company did was aligned to this vision and corporate philosophy.

Introduction The Walt Disney Company is an American diversified multinational mass media corporation. It is the largest media conglomerate in the world in terms of revenue. It generated US$ 42.278 billion in 2012. Disney was founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, and established itself as a leader in the American animation industry before diversifying into live-action film production, television, and travel. The Walt Disney Company operates as five primary units and segments: The Walt Disney Studios or Studio Entertainment, which includes the company's film, recording label, and theatrical divisions; Parks and Resorts, featuring the company's theme

The Walt Disney Company is a large conglomerate best known for its classic animated movies and multi-national amusement parks. What most people don’t realize is however, is how much Disney owns, including: theater and music production companies, retail locations, a cruise line, Marvel, Lucas films, Pixar, ABC, ESPN, and more. According to Walt Disney Studios, the company was founded in Los Angeles in 1923 by brothers Roy and Walt Disney, however they did not see their first major success until the release of Snow White and the Seven Dwarves in 1937. Through the 1930s and 1940s, Disney continued to make popular animated films such as Fantasia and Bambi; they also produced propaganda films for the US government during the second world war.

The Disney Corporation has had both positive and negative effects on American society. Disney has majorly affected both the youth and adults in America by way they interact with each other, what they expect from each other, and how parents bring up their youth in harsh and unrealistic expectations according to Disney. Disney has fostered a strong sense of imagination in the past, present and future youth of America. This sense of imagination is necessary to the development of children when it comes to success in life and self-confidence. The Disney Corporation knows how to work it’s audience for a profit and mastering that skill has allowed Disney to accumulated billions by advertising and selling fantasies to young children and their parents. It’s also these very ideas that influence what Americans believe our government and policies should be founded on. In “The Mouse That Roared” the author states “Education is never innocent, because it always presupposes a particular view of citizenship, culture, and society. And yet it is this very appeal to innocence, bleached of any semblance of politics, that has become a defining feature in Disney culture and pedagogy” (Giroux 31) This quote defines Disney at large. Disney has created the idea of ‘imagination’ in American society and perpetuates it in everything America does and influences everything America stands. In everyday American life, politics and business, The Disney Corporation has a hand in it.

Introduction: The Walt Disney Company is on the threshold of a new era. Michael Eisner has stepped down from his position as CEO and turned over the reigns to Robert Iger. A lot of turmoil has been brewing through the company over the last four years; many people are hoping that this change in leadership will put Disney back on the road to success. Issues began around mid-2002; when declining earnings, fleeing shareholders, and

‘The way to get started is to quit talking and begin doing,’ (Walt Disney) demonstrates the ambition that the Disney brothers had when creating one of the most influential brands of the world. The Walt Disney institution is an infamous diversified global mass media corporation, who has granted us with some of our beloved characters today including Mickey Mouse, Winnie the Pooh and Donald Duck. Roy O and Walt Disney founded the company on October 23rd 1923 . The primary outlet of it was to produce original animations in America. Yet it continued its path of success to conquer the world of theme parks, television programmes, cable television and award winning films. Today, the Disney Brand is recognized as being one of the most successful names in the film and television field, with 14 international theme parks, numerous cable television channels and a strong online presence. Despite the fact that majority of people, are active consumers of Disney productions, the primary demographic are young boys and girls aged 3-9 and the secondary audience is parents and family members of these children. The geographic of a typical Disney consumer ranges from China to America, and from Australia to England, as over time the Disney genre has migrated using it’s success and reputation to cross these borders.

Over the years Disney, “continues to evolve with each generation,” able to quickly and swiftly adapt to meet the needs of their customers. Disney believes that their, “willingness to challenge the status quo and embrace change is one of our greatest strengths, especially in a media market rapidly transforming with each new technology or consumer trend,” (Disney 2015 Annual Report). An example of this is the recent craze for superhero movies. Once this high-tech trend of movies hit the market, Disney quickly began to produce the Marvel superhero movies to meet the demand. Disney’s product innovation capabilities allow them to constantly be in the lead of each trend that changes within the market.

Disney has become a marketing goliath and the #1 entertainment company in the US. They have been able to develop a creativity-driven philosophy that over time was tempered by financial responsibility and that benefitted from powerful synergies between its divisions. From the very beginning, Disney has been synonymous with innovation within the children’s entertainment industry, from their introduction of animations with synchronized audio, full-length animated feature films and then later into theme parks and on-ice and Broadway shows. One important element of Disney’s success was the extent to which they integrated and expanded into different

Disney saw its first success by gaining a competitive advantage in the cartoon industry. Disney did this by doing something that had never been done before in the history of animation; adding synchronized sound to Disney’s Mickey Mouse cartoon. This competitive advantage was valuable, rare, and because Mickey Mouse was copyrighted, unable to be imitated. After the success of Disney’s cartoon shorts, Walt Disney realized he needed to continue expanding into new industries in order to grow his company and the company’s revenues. Disney accomplished this by entering the full-length feature film industry with their debut project Snow White and the Seven Dwarfs. Next Disney began producing live-action films, TV specials, and television programs. Then Disney entered the theme park industry with Disney Land and subsequently Disney World. Moving into more recent years, Disney has remained successful through revitalizing its movie and TV business, making the theme parks more profitable, and expanding further into media through acquisition. In the 80s and 90s Disney began to open theme parks in international markets as well, while movies like The Lion King, The Little Mermaid, and Aladdin revitalized their animated movie front. Disney also acquired ABC and ESPN, furthering its media empire. And Disney also furthered its reach in Hollywood by opening several new studios, which produced the likes of Pretty Woman and Pulp Fiction. Disney became successful through its

The Walt Disney Company is the world’s largest media conglomerate. The company has the ability to be a successful conglomerate due to its Board of Directors, content theme of quality, as well as customer ordination in all its operating segments. The company has television holdings in ABC and ten other broadcasting stations, as well as cable networks including; ABC Family, A&E (37%), and ESPN (80%).

Today, Disney is popular, it has become a global industry. And pop culture phenomenon to rise in the second half of the 20th century, Disneyland will post a huge attraction in the world. It has attracted many visitors from all over the world to the United States of the theme park. Vivid characters in the cartoon of those fantastic imagination, for example, Mickey and Minnie Mouse, in many cases, is represented, serves as a representative for the Disney culture. These characters, in order to visit the country of their dreams, you can bring a lot of fans of this popular culture. Disney 's culture also has become a successful American experience that passes from the West to the East. Everyone I knew that Disney is a theme park based on the American culture. The reason is, because of its globalization, it has adapted itself to combine the taste of many cultures.

A conglomerate is a large company that owns several media products. The conglomerate I have chosen is Disney/ ABC. headquartered in Burbank, California. It is one of the largest media conglomerates in the world in terms of revenue. Disney was founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio (SEGD 2014). Widely known and bringing in a lot of revenue, this company continues to grow.

Disney has moved well beyond its cartoon-oriented roots. Though the company is still involved the production of original feature films and other related media (and though the media network division of the Company is still the organization’s leading generator of revenue) the company has long since stopped being your typical “animation studio” or “film production company.”