Disney Company 's Operations And Board Of Directors

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Introduction The Walt Disney Company, together with its subsidiaries, is a leading diversified international conglomerate media and entertainment company that creates and distributes entertainment across multiple business segments. The company tends to maximize profits by promoting its concepts and products to all of its business segments. By creating an illusory dreaming world among consumers, Disney subtly shapes and influences them into desiring what the company creates for them, and thus successfully encourages consumers to define themselves through consumption. In this paper, it mainly discusses The Walt Disney Company’s operations and Board of Directors so as to arrive at a better understanding of the company as a whole. Company…show more content…
Media Network is Disney Company’s largest business segment; this segment includes the company’s operations in broadcast and cable television networks, television distribution, television production operations, domestic television stations, radio networks, digital operations in addition to enhancing development and distribution functions (“Our Business,” n.d.). When analyzing the segment operating trends over past three years, there is no exaggeration to claim that Media Networks segment provides the largest shares of revenues for Disney Company. In 2012, the Media Networks segment comprised around 46% of revenues and 66% of segment operating income. In fiscal years 2013 and 2012, revenues went up 5% to approximately $20.4 billion and segment-operating income went up 3% to $6.8 billion (Mucha & Singer, 2013). In 2013, this segment comprised approximately 45% of revenues and 64% of income. In fiscal years 2014 and 2013, revenues and income for the Media Networks segment increased 4% and 7%, respectively (Mucha & Singer, 2014). Additionally, according to the first quarter segment operating results for fiscal 2015 and 2014, the data illustrate that the Media Networks revenues for the quarter increased 11% to around $5.9 billion and income increased 3% to $1.5 billion (Mucha & Singer, 2015). The major revenue contributors for this segment are Cable Networks and Broadcasting primarily driven by ABC Television, ESPN
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