Disney: Disney And The Success Of Disney

The Disney Company has been criticized for “behind closed doors” capitalism tactics, rarely has its movies; employment; and theme parks been publicly attacked and condemned with strict attention. Yet, it is still Yet, it is quite possible to find such attacks (Unofficial Anti-Disney Website, for example). As mentioned in the beginning of this letter, Disney uses slogans and tactics to give society a view of their company as if they were wearing rose-colored glasses.

The Disney Corporation has had both positive and negative effects on American society. Disney has majorly affected both the youth and adults in America by way they interact with each other, what they expect from each other, and how parents bring up their youth in harsh and unrealistic expectations according to Disney. Disney has fostered a strong sense of imagination in the past, present and future youth of America. This sense of imagination is necessary to the development of children when it comes to success in life and self-confidence. The Disney Corporation knows how to work it’s audience for a profit and mastering that skill has allowed Disney to accumulated billions by advertising and selling fantasies to young children and their parents. It’s also these very ideas that influence what Americans believe our government and policies should be founded on. In “The Mouse That Roared” the author states “Education is never innocent, because it always presupposes a particular view of citizenship, culture, and society. And yet it is this very appeal to innocence, bleached of any semblance of politics, that has become a defining feature in Disney culture and pedagogy” (Giroux 31) This quote defines Disney at large. Disney has created the idea of ‘imagination’ in American society and perpetuates it in everything America does and influences everything America stands. In everyday American life, politics and business, The Disney Corporation has a hand in it.

The Walt Disney Company is a diversified international entertainment company (Disney, 2010) with ownership of many media outlets including radio, cinema, television and literature as well as consumer products such as stationary and toys. The Disney brand has huge recognition globally especially in the category of children’s entertainment with over 80 years of productions in this sector. With an obvious predominance and market leadership in children’s entertainment and consumerism, The Disney Company has an unparalleled capability to reach

Imagine if dreams could really become a reality. Something thought to be so far off from possible simply coming true. Everyone has a purpose in their life; it’s just a matter of seeking it out. Dreams can vary from small to large. No matter what size it is, it is a passion stirred up in the inside. A dream is a desire of your heart. No one can fulfill one’s dream but themselves. While following a dream, the road gets tough. Some give up, and others strive to accomplish it. Sometimes, a dream could be so hard to reach. So can a dream thought to be impossible come true? For Walt Disney, the answer was yes. He stated, “All our dreams can come true, if we have the courage to pursue them”. He is absolutely right. Don’t dream but have the mindset of it being impossible, dream and have the mindset of it being possible. Hard work is capable of paying off. Goals can be met and wildest dreams can come true. Walt Disney used his creative personality to accomplish his goals, make an impact on many lives, and leave his legacy for all to remember.

The Brand of Disney is our major distinctive competency. With our assortment of characters, primarily our star Mickey Mouse, we are known worldwide through various sources which provides us a competitive advantage. Disney theme parks are reinforced by Disney TV programs, merchandise and movies. The company has unique ability to consistently produce entertainment in various mediums while keeping cost fairly low.

The success of movies and television programs were due to diversity and distribution. It does its own distribution and targets several markets from children to adults. Finally, the Disney character consumer product sector, which includes clothing, home goods, and toys, has been an extremely important asset to the company. For example, by establishing deals such as an agreement with Mattel, Disney was able to manufacture more than 14,000 Disney licensed products. Furthermore, Disney expanded it’s retailing by opening up Disney stores.

Disney is a multi-billion dollar industry. Originally founded by the Disney brothers, Walt and Roy E., the company has now become a world-wide phenomenon, diversifying its company into live-action film production, television, and theme parks. It surrounds us every day, in almost every way possible. More importantly however, the Disney industry is known to people world-wide as being one of the top leaders in children’s popular films and subsequently, storybooks. The countless movies and short films made over the years have not only provided joy and happiness to families and young children, but have ultimately influenced the way that these young children see the world as they grow older. Many of the traditional fairytales known throughout the ages have been “Disneyfied” and have become more modern through their adaptations, in order to increase revenue and audience appraisal. In addition, a vast majority of the films released are based on different cultures, countries, or a certain historical group or figure to create a more “wholesome” atmosphere where children can “learn” and become cultured.

“Between 1931 and 1968, Walt Disney won 32 Academy Awards and still holds the record for the most individual Academy Awards won.” (Walt Disney(1901-1966) ,2013 para. 25) Walt Disney has made an incredible amount of fantastic movies, music and characters that we will always remember. But what were the impacts of these to society? How does Disney affect children, adults and the LGBT community all around the world? Over the years, Walt Disney has changed lives of millions all around the world whether it may be his catchy music, beautiful animation, or his memorable characters.

Disney is one of the most successful and largest companies in the world. They have their hand in nearly every form of entertainment as well as media, and broadcasting. Disney is best known for their animated films, unique cartoon characters, catchy musicals, and fairy tales that most of us were first introduced to as children. They are one of the few entertainment companies in the World whose primary demographic is children and teens. Nearly everybody is familiar with the Disney name and its brand, and its realistic to suggest that nearly everybody has experienced a Disney film and animated character at some point in their lives; which may have helped to influence them or their behaviors or even their

Disney’s long-run success is mainly due to creating value through diversification. Their corporate strategies (primarily under CEO Eisner) include three dimensions: horizontal and geographic expansion as well as vertical integration. Disney is a prime example of how to achieve long-run success through the choices of business, the choice of how many activities to undertake, the choice of how many businesses to be in, the choice of how to manage a portfolio of businesses and the choice of how to create synergies between those businesses (3, p.191-221). All these choices and decisions are

Disney has become a marketing goliath and the #1 entertainment company in the US. They have been able to develop a creativity-driven philosophy that over time was tempered by financial responsibility and that benefitted from powerful synergies between its divisions. From the very beginning, Disney has been synonymous with innovation within the children’s entertainment industry, from their introduction of animations with synchronized audio, full-length animated feature films and then later into theme parks and on-ice and Broadway shows. One important element of Disney’s success was the extent to which they integrated and expanded into different

The Walt Disney Company has been an industry leader in the majority of its business segments for many years now; a success which is due largely to its unique history, heritage and corporate culture. Consumers and businesses alike around the world refer to the “Disney Standard” of doing things, demonstrating the high level of regard in which they hold us and the overall effectiveness of TWDC’s business plan.

Disney has moved well beyond its cartoon-oriented roots. Though the company is still involved the production of original feature films and other related media (and though the media network division of the Company is still the organization’s leading generator of revenue) the company has long since stopped being your typical “animation studio” or “film production company.”

Disney’s happy culture is attached at the back of a complete business culture, downright conducted on the end of the business. Continuously, they make wonderful cartoons, after the introduction of each film they vigorously promote to enhance the box office the income earned by the release of prints and videos. The follow-up product development is one of the theme parks, each playing a cartoon character to add a new theme park, in the movies and create a park with the atmosphere, allowing visitors to visit the theme park happily. The purpose of this paper is to elaborate on Disney in terms of the introduction of Disney, Disney products and the Disney brand value.

The Walt Disney Company is one of the largest media and entertainment corporations in the world. Disney is able to create sustainable profits due to its heterogeneity, inimitability, co-specialization and immense foresight. During the late twentieth century, Michael Eisner founded and gave a rebirth to Walt Disney Company. Eisner revitalize TV and movies, Themes Park and new businesses. Eisner's takeover for fifteen years had climbed the revenues and net earnings of the company. It also successfully uses synergy to create value across its many business units. After its founder Walter Disney's death, the company started to lose its ground and performance declined. Michael Eisner became CEO