Disney Gender Roles

Toys play an important role in childhood development as children learn roles and skills from playing. As a result, the toys children are subjected to have an affect on which roles, interests, and skills are learned and practiced. Through Lego’s product Duplo, I will demonstrate the influence particular gendered toys have on children and their performance of traditional gender roles. Gender, which is a learned performance, is something society has been taught from a very early age and toy advertising has played a significant role in reinforcing the performance. One tradition that is reinforced and naturalized by society is the ideology of a male dominated society, representing strong characteristics of heterosexuality and masculinity; also known as hegemonic masculinity. Therefore, using Ideological Criticism, I will analyze how through the branding and design of Lego’s Duplo toys, children have been constructed to do gender differently, ultimately perpetuating and reinforcing hegemonic masculinity.

The website is titled “Growing Up With Disney” and covers eight Disney movies produced in 1989 to 2016. Each movie gets its own webpage that focuses on the female lead character and each webpage includes a summary of the movie and a reflection of my thoughts on the character. The reflections focus on the formations of gender roles and how Disney has changed in the span of these eight movies. The audience targeted is those who share the same love for Disney movies and grew up watching them.

Media is a powerful agent in entertaining children. It also influences and teaches the youth of society the suitable and appropriate gender roles that they inevitably try to make sense of. The power of media is very influential especially in the minds of the youth. Disney movies target the youth and plant certain ideas and concepts about social culture into the vulnerable minds of children. Media uses gender to its advantage, just like Disney productions. Humorous caricatures reveal some harsh realities about the portrayal of Disney Princesses in many movies made by the Walt Disney Company. Disney mixes innocence with the ultimate form of fantasy to capture an audience. Predominantly, Disney helps highlight the gender roles by showing the

In the diverse society of today, the topic of equal rights and equal treatment of every person is a heavily focused and pronounced topic. With time and tremendous amount of effort by many advocates of civil rights, the enormous rift between races and genders have minimized to fractions of what it used to be. This change of belief from the white male supremacy to the diverse equality is a significant turning point of the world history. Not even 100 years ago, women were not able to vote and were supposed to stay at home while the husband, the man of the household, went out and worked for the family. Within the past few decades, women and men

In Disney films, there is a lot of misogyny amongst female main characters. Many people in our society have noticed a significant difference in the speaking roles between male and female characters that Disney created, as men had way more lines than the women. Because these movies were mostly created in the mid-late 1900’s, this was the time that there was plenty of prejudice against females. Now, in the year 2017, females are getting a little more equality than before to the point where many females now have jobs that were only for males in the 1900’s. Most Disney movies for that matter involve some sort of misogyny, even the ones that recently came out such as ‘Brave’ and ‘Frozen’. Examples of various levels of misogyny can be noticed in Disney films such as Ariel in ‘The Little Mermaid’ (1989), directed by Ron Clements and John Musker. The movie is about a 16-year-old mermaid who wants to live on land with a human Prince named Eric but is only able to after making a dangerous wish with ‘Ursula the Sea Witch’ to be a human for three days. In this movie ‘Ariel The Mermaid’, prejudice can be seen in Ursula, by a female having too much authority, Ariel cannot speak, and Ariel uses her appearance to attract others.

Ryan McMaken defends Lego’s gender marketing issue as he focuses on Lego primarily as a profit-seeking business, as well as a business who has proven to know exactly what they are doing. McMaken concentrates on how Lego’s introduction of their Friends Line increased the worth of the female construction toy industry’s from 300 million to 900 million dollars. Evidently, these Lego sets may appear stereotypical or sexist to some, but there are what many people prefer to buy. He explains that Lego, in a competitive industry, must aim to please consumers, meet their needs, and gain a competitive advantage. To do so, it is crucial to offer products that other companies may not; products that will satisfy the needs of all children. Therefore, after extensivea research, and various

1. I did my research on toys at Target. What I discovered was that mostly all gender-neutral toys have to do with educational toys and toys for children whose mindset does not see that’s a girl or boy toy. All the gender-neutral toys were colorful, but mostly used green, blue, yellow, and red colors, thus making targeting boys and girls. What I found in the masculine toy section was that mostly all the toys were blue, black, or dark colors. Lots of toys promoted violence like the Nerf guns and Power Ranger toys with their swords and killing the bad guys. They also promoted sports balls and cars only in the boy section when girls can play with these as well. What I found interesting is that they had Jake and the Neverland Pirates toys and

In later Disney princess films we get a different modern day look into what women really need and portray, not some prince who makes everything magical. Disney films have portrayed many depictions of gender roles through the princesses who most girls look up to as a role model and who loves and dreams of living that fairy tale ending.  Women have been given the stereotype of being the weaker sex and this has been portrayed in Disney princess films. From the first Disney princes Snow White, to Cinderella and Aurora, women were portrayed as passive. They do not fight back in any way or stand up for what is right for them.

Cinema has been a part of our global culture for years,beginning in the late 1890’s with the Lumiere Brother’s short film “L'Arrivée d'un Train en Gare de La Ciotat” which had people so immersed they found themselves running for their lives (Cooper,2015). Commercial films have captured the hearts and imaginations of people of all ages,genders,creeds and colours. As such, an industry that’s so intersectional and cross-cultural should cater to every audience. Much has changed since the Lumiere Brother’s time, with the advent of the internet,the coming and going of the second World War, and the beginning of third-wave feminism. North American society as we know it is growing and changing as an increase in urban living and immigration draw new people towards city centers, and, consequently to the movies. This essay will analyse the gender representation in films released by Walt Disney Pictures, and will pose the question: Does the animated film industry- and the princess archetype -provide sufficient

It’s unarguable that the Despicable Me movie series was influential for the way it brought viewers joy through small yellow creatures who spoke a mix of Spanish, French, English, and pure gibberish. In an informal way, they represented diversity and acceptance while giving the audience plenty of laughs. But Despicable Me gave us more than minions. In a serious way, the Despicable Me series challenges institutional inequalities by opposing the systemic idea that men are less fit to be parents than women. The films do this well by flipping society’s views of traditional male and female roles within a family, with the father as the primary caregiver and the woman as the main breadwinner.

For decades now, Disney Corporation has been providing us with countless films made to delight and amuse children and adults alike. But not all Disney films seem particularly appropriate for their target audience. Many of these films portray violence, gender inequality, and skewed views of leadership roles that seem altogether inappropriate for impressionable young children. Better and more contemporary heroines need to be added to Disney’s wall of princesses in order to counteract years of sexism.

Walt Disney Animation Studios is a large part in America’s entertainment industry. Reaching children and adults through their many platforms, Disney has been influencing people for over 90 years. These films have played a huge role in the society displays of gender roles. This is seen in the representation in their characters, more importantly females. Culture has been going through changes in the past couple of decades and Disney reflects the changes in society through its characters. Popular culture rises with each of Disney’s films and become well known with their recognizable roles. The Disney Princess line up has been a rising influence since 1937 with Snow White and the Seven Dwarves, and continues to present with the current release of Moana, the most revolutionary Disney Princess as of yet.

What young girl does not dream of becoming a princess and living in a castle happily ever after? Virtually every young girl identifies with princesses and has watched at least one Disney Princess movie. From the first movies of Snow White and Cinderella, to the later movies of The Little Mermaid and Beauty and the Beast, to the most current movie Moana, Disney Princess movies permeate not only the movie theaters, but also our culture. In fact, “becoming a princess is as easy as purchasing a tiara and hosting a princess-themed birthday party or buying a Halloween costume and playing pretend” (Garabedian, 2014, p. 23). Nonetheless, as declared by Princess Merida in the movie Brave, “there comes a day when I don’t have to be a princess. No rules, no expectations. A day where anything can happen. A day where I can change my fate” (Andrews & Chapman, 2012). In other words, does the life of a princess measure up to the expectations of little girls everywhere? The Disney Princess brand has grown incredibly popular, especially with young girls. In spite of this, the franchise has also become extremely controversial due to potential gender stereotypes in the films. “Gender is one of the most discussed topics in today’s society…[it] represents and also reproduces certain attributes, expectations and roles which are associated with male and female…influencing the views and opinions of future generations” (Maity, 2014, p. 31). Yet, is the Disney Princess brand harmful to young children due to gender stereotypes? Two essays that contemplate the Disney Princess brand and gender stereotypes with opposite viewpoints on this controversial issue are “Girls on Film: The Real Problem with the Disney Princess Brand” by writer Monika Bartyzel and “In Defense of Princess Culture” by writer and mother Crystal Liechty. However, Liechty’s essay “In Defense of Princess Culture,” is the most effective article in convincing the audience of her point of view due to the claim, support, warrant, language, and vocabulary employed.

Gender socialization often begins early once parents are shown the sex of their child; from then on, baby showers are planned according to gender “appropriate” colors, which are often pink for girls and blue for boys. Even differences in how children are spoke to can be picked up easily in Western cultures. Girls are called pretty and sweet, whereas boys are handsome and strong. Ultimately, the way children learn to identify with their gender culture is in part due to not only family and friends, media, schools, and religion, but also from the toys that may inexplicitly advertise gender expectations. Gender-typed toys may be bought for children as a way for parents to encourage and reinforce gender-appropriate behaviors. However, recent debates have engulfed toy manufacturers and major retailers, which has brought about changes in toy design and marketing in an effort to make reflect more realistic and gender neutral options.

and the activities they encourage. In one study parents were asked to sort toys into masculine,