Disney Hong Kong

856 WordsOct 5, 20124 Pages
1) What is the Disney Difference and how will it affect the company’s corporate, competitive and functional strategies? The Disney differences are “high-quality creative content, backed up by a clear strategy for maximizing that content`s value across platforms and markets”. Not only that, it also it is the undisputed long-lasting champion of all vacation destinations in general, and theme parks in particular. That reason is that they do it all right, and no one else comes close. For sure, Disney Difference will affect the company’s corporate, competitive and functional strategies in a positive way. The corporate strategy should include some questions like “would it work?” which means suitability, “can it be made to work?” which is…show more content…
Other than that Disney also used business strategy to achieve and differ from others. The definition of corporate and business strategy is not a separation but rather a hierarchy. If a firm is successful in executing its business strategy, it will be triumphant in the overall corporate strategy like how Disney achieve. In this hierarchy, the next level is functional strategy, which identifies functional decisions for R&D, personnel, finance, production, and sales and marketing. As the firm gets larger, the distinction between functional and business tactic grows and achieve superior place. 2) What challenges do you think Disney might face in doing business in Russia? How could Iger and his top management team use planning to best prepare for those challenges? A challenge for Walt Disney Co. would be the unexploited and Low economic situations and to control and large number of audience in Russia. To face the challenges in Russia Disney top management team need to create a goal to become successful. They need to create a short term and long term plan on this project of launching a Disney channel. Instead of traditional goal setting this company needs to use management by objectives, a process of setting mutually agreed upon goals and using those goals to evaluate employee performance. Disney need to apply a
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