Disney Imperialism

One of these media giants is the Walt Disney Company (Disney). Its dramatic growth from a small company to become an oligopolist in the media industry offers an interesting

The success of movies and television programs were due to diversity and distribution. It does its own distribution and targets several markets from children to adults. Finally, the Disney character consumer product sector, which includes clothing, home goods, and toys, has been an extremely important asset to the company. For example, by establishing deals such as an agreement with Mattel, Disney was able to manufacture more than 14,000 Disney licensed products. Furthermore, Disney expanded it’s retailing by opening up Disney stores.

Disney is a lie. Why? This corrupt company brainwashes consumers into handing over their hard-earned money in order to purchase overpriced merchandise, all while under a facade of innocence and happiness. Fairy-tale endings and a cheerful mouse might represent Disney’s projected values, but underneath the exterior lay indicators of Disney’s corrupt ideals. Common people are deceived into handing over their hard-earned money to corrupt companies in order to purchase overpriced products. The power that these companies gain allows these businesses to control, to a certain extent, politics and influence political decisions. These companies will not hesitate to fire American workers in order to save a handful of dollars and stifle any trace of dissent. Therefore, large corporate companies should stop exploiting and manipulating consumers for profit.

As suburban America witnesses urban violence invading it’s schools, homes, and neighborhoods, Disney becomes a symbol for the security and romance of the small-town America of yesteryear- a pristine never-never land in which children’s fantasies come true, happiness reigns, and innocence is kept safe through the magic of pixie dust.

The first Star wars movie “STAR WARS: EPISODE IV A NEW HOPE” was a game changer in the world of movies. According to the National Information Services, LLC “STAR WARS: EPISODE IV A NEW HOPE” made $1,554,475 just in the opening weekend on May, 25,1977 and made a whopping $786,598,007 according to the worldwide box office ticket registry. "Box Office History for Star Wars Movies." Star Wars Franchise Box Office History. Nash Information Services, LLC., n.d. Web. 09 Sept. 2016. This film is idolized by millions Americans and foreigners and we can all thank one man for it. George Lucas. A lot of opinions have been formed about all six of the Star Wars movie some good some bad. Throughout this essay I give you data on Star Wars, background information on George Lucas the creator, George’s mindset on the changes of the originals and prequels, my judgement on fan reactions and George’s decisions, and of course the opinions of the beloved fans who made Star wars famous.

TINY PIXAR IS THE HOTTEST TICKET in Hollywood. Fresh off the huge success of its latest animated movie, "Finding Nemo," an emboldened Pixar is bargaining hard over a new film-distribution agreement with its partner, Disney, while weighing offers from other studios. "Finding Nemo" is the highestgrossing movie in the U.S. this year, with projected domestic box-office revenue of more than $335 million. "Nemo" is expected to generate over $1 billion of revenue after international distribution and video sales, netting about $500 million in total profits.

Disney has substantial access to resources which makes its spending power and capabilities to compete almost limitless.

Star Wars: The Force Awakens has been a huge success since it hit theaters December 18, 2015. According to Times Magazine, “the seventh installment in the space saga became the highest grossing film in North America”. Star Wars: The Force Awakens may have some mixed reviews, but no one can deny the numbers. The seventh film made the most out of all of the films, but it may just be due to the already massive fan base. When Disney gained the rights to Star Wars, fans of the universe had mixed feelings. Some Star Wars enthusiasts were even worried that Disney would ruin what George Lucas created. To say the least, the majority of fans were not disappointed with the newest installment in this massively popular science fiction franchise.

The Disney Corporation has had both positive and negative effects on American society. Disney has majorly affected both the youth and adults in America by way they interact with each other, what they expect from each other, and how parents bring up their youth in harsh and unrealistic expectations according to Disney. Disney has fostered a strong sense of imagination in the past, present and future youth of America. This sense of imagination is necessary to the development of children when it comes to success in life and self-confidence. The Disney Corporation knows how to work it’s audience for a profit and mastering that skill has allowed Disney to accumulated billions by advertising and selling fantasies to young children and their parents. It’s also these very ideas that influence what Americans believe our government and policies should be founded on. In “The Mouse That Roared” the author states “Education is never innocent, because it always presupposes a particular view of citizenship, culture, and society. And yet it is this very appeal to innocence, bleached of any semblance of politics, that has become a defining feature in Disney culture and pedagogy” (Giroux 31) This quote defines Disney at large. Disney has created the idea of ‘imagination’ in American society and perpetuates it in everything America does and influences everything America stands. In everyday American life, politics and business, The Disney Corporation has a hand in it.

My topic is the colonialism of The Walt Disney Company. When defining colonialism, I will be referring to two general definitions that are applicable to modern day colonialism as seen through cultural appropriation, and cultural commodification of Disney and the tourist industry. Oxford Dictionaries defines colonialism as, “the policy or practice of acquiring full or partial political control over another country, occupying it with settlers, and exploiting it economically,” and Stanford Encyclopedia of Philosophy’s defines colonialism as, “a practice of domination, which involves the subjugation of one people to another.”

Walt Disney Company for eighty years has captured the attentions of millions of people around the world, offering family entertainment at theme parks, resorts, recreations, movies, TV shows, radio programming, and memorabilia (David, 2009). Today, Walt Disney possesses four main business segments: Disney Consumer products, Studio Entertainment, Parks and Resorts, and Media Networks. Each of Disney's business units increased profits apart from its interactive division, which was recently restructured (Garrahan, 2011). By combining Disney's long history with the commitment to quality, Disney Consumer Products has had a large and steady presence in the toy marketplace (Anonymous, 2010). Studio entertainment has been somewhat of

Mickey Mouse Monopoly appeals to pathos when they discuss Disney’s influence on children and interview children and their insights on various Disney films, showing how sociological ideas presented in Disney films effect the cultural development of children. This is really directed at parents and people who want to be parents as it makes them think about all the issues Mickey Mouse Monopoly is bringing to light. Justin Lewis, a university professor, points out that Disney is so large and spread out globally, that its stories “will be the stories that will form and help form a child’s imaginary world, all over the world, and that’s an incredible amount of power, enormous amount of power” (Mickey Mouse Monopoly). He continues to say that we should question what Disney is teaching and what children are learning from their films. He uses rhetorical question to strengthen his point, asking if “these [are] the stories we really want our children to hear” (Mickey Mouse Monopoly). He brings to light that if those kinds of questions aren’t being asked, then people are allowing Disney to shape the imaginations of millions of children. This really sets up the film’s discussion on the influence Disney has on children. By introducing this part of

With a weekend in the cinema behind it, it made a mark at the box office, setting a record for biggest August debut with $135 million take. Similar to Batman v Superman, the film dropped sharply from Friday to Saturday, losing more than almost half its percent of its box-office momentum. That brings the film’s long-term earning potential into question, and the bad reviews don’t help. With one behind-the-scenes source claiming it needed to make at least $750 million just to break even, it faces a long struggle— especially since it’s likely to be shut out of release in asia, which is becoming a major financial factor for blockbuster

Mickey, a major promotion tool of Disney management did not create reason or attraction enough for the European community, unlike at the sister theme park Tokyo Disneyland. European families found EuroDisney to be an “over-rated” promotion of American culture and lifestyle, contrary to what

Disney has moved well beyond its cartoon-oriented roots. Though the company is still involved the production of original feature films and other related media (and though the media network division of the Company is still the organization’s leading generator of revenue) the company has long since stopped being your typical “animation studio” or “film production company.”