Disney Imperialism

Disney is a lie. Why? This corrupt company brainwashes consumers into handing over their hard-earned money in order to purchase overpriced merchandise, all while under a facade of innocence and happiness. Fairy-tale endings and a cheerful mouse might represent Disney’s projected values, but underneath the exterior lay indicators of Disney’s corrupt ideals. Common people are deceived into handing over their hard-earned money to corrupt companies in order to purchase overpriced products. The power that these companies gain allows these businesses to control, to a certain extent, politics and influence political decisions. These companies will not hesitate to fire American workers in order to save a handful of dollars and stifle any trace of dissent. Therefore, large corporate companies should stop exploiting and manipulating consumers for profit.

The government’s supreme researchers have been searching for a possible answer, theory, or hypothesis for countless of years, but they have never found any information. Today history is about be changed, for I (Cassidy) have found multiple explanations to explain, “ Why are people obsessed with Disney?” The first theory I have concluded is that through plenty of il…..legal, nope totally legal research I have found numerous records showing Disney brainwashes everyone who comes in contact with

One of these media giants is the Walt Disney Company (Disney). Its dramatic growth from a small company to become an oligopolist in the media industry offers an interesting

The success of movies and television programs were due to diversity and distribution. It does its own distribution and targets several markets from children to adults. Finally, the Disney character consumer product sector, which includes clothing, home goods, and toys, has been an extremely important asset to the company. For example, by establishing deals such as an agreement with Mattel, Disney was able to manufacture more than 14,000 Disney licensed products. Furthermore, Disney expanded it’s retailing by opening up Disney stores.

The Disney Corporation has in many ways infiltrated American culture. What was once a small business has grown into the world’s largest media and entertainment syndicate in relation to their revenue, which in 2010 was $38,063 million (Disney 2010 fourth quarter). Not only do they produce movies but they also own their own resorts, cruises, theme parks, massive amounts of marketing products, and even their own town. Through careful examination of the semiotic implications in many of Disney’s marketing and product endeavors I hope to pull the curtain back and criticize the truth behind what Disney is selling and what exactly the multi-national corporations’ moral agenda is.

Walt Disney Company for eighty years has captured the attentions of millions of people around the world, offering family entertainment at theme parks, resorts, recreations, movies, TV shows, radio programming, and memorabilia (David, 2009). Today, Walt Disney possesses four main business segments: Disney Consumer products, Studio Entertainment, Parks and Resorts, and Media Networks. Each of Disney's business units increased profits apart from its interactive division, which was recently restructured (Garrahan, 2011). By combining Disney's long history with the commitment to quality, Disney Consumer Products has had a large and steady presence in the toy marketplace (Anonymous, 2010). Studio entertainment has been somewhat of

The Disney Corporation has had both positive and negative effects on American society. Disney has majorly affected both the youth and adults in America by way they interact with each other, what they expect from each other, and how parents bring up their youth in harsh and unrealistic expectations according to Disney. Disney has fostered a strong sense of imagination in the past, present and future youth of America. This sense of imagination is necessary to the development of children when it comes to success in life and self-confidence. The Disney Corporation knows how to work it’s audience for a profit and mastering that skill has allowed Disney to accumulated billions by advertising and selling fantasies to young children and their parents. It’s also these very ideas that influence what Americans believe our government and policies should be founded on. In “The Mouse That Roared” the author states “Education is never innocent, because it always presupposes a particular view of citizenship, culture, and society. And yet it is this very appeal to innocence, bleached of any semblance of politics, that has become a defining feature in Disney culture and pedagogy” (Giroux 31) This quote defines Disney at large. Disney has created the idea of ‘imagination’ in American society and perpetuates it in everything America does and influences everything America stands. In everyday American life, politics and business, The Disney Corporation has a hand in it.

Introduction The Walt Disney Company is an American diversified multinational mass media corporation. It is the largest media conglomerate in the world in terms of revenue. It generated US$ 42.278 billion in 2012. Disney was founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, and established itself as a leader in the American animation industry before diversifying into live-action film production, television, and travel. The Walt Disney Company operates as five primary units and segments: The Walt Disney Studios or Studio Entertainment, which includes the company's film, recording label, and theatrical divisions; Parks and Resorts, featuring the company's theme

Mickey Mouse Monopoly appeals to pathos when they discuss Disney’s influence on children and interview children and their insights on various Disney films, showing how sociological ideas presented in Disney films effect the cultural development of children. This is really directed at parents and people who want to be parents as it makes them think about all the issues Mickey Mouse Monopoly is bringing to light. Justin Lewis, a university professor, points out that Disney is so large and spread out globally, that its stories “will be the stories that will form and help form a child’s imaginary world, all over the world, and that’s an incredible amount of power, enormous amount of power” (Mickey Mouse Monopoly). He continues to say that we should question what Disney is teaching and what children are learning from their films. He uses rhetorical question to strengthen his point, asking if “these [are] the stories we really want our children to hear” (Mickey Mouse Monopoly). He brings to light that if those kinds of questions aren’t being asked, then people are allowing Disney to shape the imaginations of millions of children. This really sets up the film’s discussion on the influence Disney has on children. By introducing this part of

Mickey, a major promotion tool of Disney management did not create reason or attraction enough for the European community, unlike at the sister theme park Tokyo Disneyland. European families found EuroDisney to be an “over-rated” promotion of American culture and lifestyle, contrary to what

Star Wars: The Force Awakens has been a huge success since it hit theaters December 18, 2015. According to Times Magazine, “the seventh installment in the space saga became the highest grossing film in North America”. Star Wars: The Force Awakens may have some mixed reviews, but no one can deny the numbers. The seventh film made the most out of all of the films, but it may just be due to the already massive fan base. When Disney gained the rights to Star Wars, fans of the universe had mixed feelings. Some Star Wars enthusiasts were even worried that Disney would ruin what George Lucas created. To say the least, the majority of fans were not disappointed with the newest installment in this massively popular science fiction franchise.

That number is a far stretch from $4.5 billion right? Well the Star wars franchise includes much more than just the 6 movies box office totals. The video and DVD sales are about $3 billion 775 million as said by statistic brain. This includes all DVDs and movies from all 6 movies and Star wars the clone wars. The video game sales grossed $2.9 billion. These games range from the oldest super Nintendo games to the newer PlayStation and Xbox games. The book sales have grossed $1.82 billion. This is an example of just 1 of the 23 books my boyfriend alone has, all together there are over 100 books written. The toy sales have grossed 12 billion this includes all collectibles, action figures, and toys such as puzzles, Legos, coloring books, or bobble heads that talk. The last bit is considered “other” which includes licensing, television shows, and merchandise grossed appx. $1.304 billion to date. Merchandise includes Pez despisers, posters, and any other Star Wars affiliated product.

My topic is the colonialism of The Walt Disney Company. When defining colonialism, I will be referring to two general definitions that are applicable to modern day colonialism as seen through cultural appropriation, and cultural commodification of Disney and the tourist industry. Oxford Dictionaries defines colonialism as, “the policy or practice of acquiring full or partial political control over another country, occupying it with settlers, and exploiting it economically,” and Stanford Encyclopedia of Philosophy’s defines colonialism as, “a practice of domination, which involves the subjugation of one people to another.”

With a weekend in the cinema behind it, it made a mark at the box office, setting a record for biggest August debut with $135 million take. Similar to Batman v Superman, the film dropped sharply from Friday to Saturday, losing more than almost half its percent of its box-office momentum. That brings the film’s long-term earning potential into question, and the bad reviews don’t help. With one behind-the-scenes source claiming it needed to make at least $750 million just to break even, it faces a long struggle— especially since it’s likely to be shut out of release in asia, which is becoming a major financial factor for blockbuster

Disney has substantial access to resources which makes its spending power and capabilities to compete almost limitless.