Disney Is A Global Industry

• access to goods, services and facilities including larger private clubs and land based transport services

| The theme park was and continues to be one of the largest attractions of consumer culture in America. Disneyland didn’t solely make money through ticket sales, but the theme park advertised other Disney products like films and toys.

The Walt Disney Company has created theme parks throughout the world for guests to undergo a specific experiences that recalls the guests’ inner child through rides, visuals, and music. Disney has proved to be more than just a theme park; it is portrayed as a “world” or “land” of acceptance and integration of all cultures into one place. The universality aspect is what draws people in from different countries to visit the parks. Ultimately, the Disney parks are based off of two key concepts: commoditization and Americanization. Since Disney is an imagined utopia, guests buy into, literally and figuratively, the commodities and experiences it offers. Through music and visuals, Disney intertwines a message of Americanization through a single world culture that the guests accept. Disney’s limited understanding of cultures became much more apparent as theme parks were erected in different countries with cultural values that differ from American norms. Disney is a utopian society that exposes a narrow interpretation of the different cultures throughout the world.

The Walt Disney Company has numerous theme parks located across the globe with the majority of those theme parks being concentrated between the North American and Asian continents with one also being thrown into the European continent. Despite the fact that these theme parks have been setup in locations that have seemingly different cultures, there are indeed culture characteristics that the Walt Disney Company is able to tap into for longevity and compatibility.

A Man Of Magical Dreams Has someone made an impact in your life? Was it a family member, a friend, a teacher? How about a world renounced creator of a cartoon character such as Mickey Mouse? Walt Disney certainly impacted society, from here in America to all the way in Japan. His impact affected not only children, through his theme parks, but also the elderly, by reconnecting them with their childhood cartoon characters by having them come to life in the parks.

Disney believed in magic. Disney is a common household name. In fact, some toddlers can recite the name of their favorite characters from their favorite Disney movie. It is not uncommon to see adults watching a Disney movie, and I would venture out and say most Americans have been to Disney Land or Disney World once in their life. Needless to say, Disney is part of the American culture. However, translating the success that Disney has had in the United States to another country can present a lot of challenges. As we will see, in this case, Disney did not do their homework when it came to planning this project in Europe. Some of the challenges that the company had were their makings such as hubris management and a lack in understanding their customer’s cultural differences

Walt Disney is an American company, born and flourished in America. The business operation of the company is massive in the United States with its main headquarters in Burbank, California. There are five major business segments of the company; they are Media Network, Parks and Resorts, Studio Entertainment, consumer product, and interactive media and Walt Disney together with its subsidiaries and affiliates is a diversified global family entertainment and media enterprise (The Walt Disney Company, 2015).

2. Explain the destination (type, size, other attractions and services available for visitors, the attraction mix)

As we know, Disneyland is very success in U.S. when the first Disneyland built in Anaheim, California on 17 July, 1995. After some debate about the site for a European theme park, Michael Eisner and Jacques Chirac signed a contract for the building of s Disney theme park at Marne-la-Vallee, a region of sunflower and sugar-beet farmland and small villages located twenty miles east of Paris (Janis, F., 1998, P.247). However, the European Disneyland was not as such success as they expected. This essay going to regards the main issues in opening the Euro Disneyland and compare the French cultural with American cultural by using Hofstede’s cultural Dimensions and Trompenaars ‘s cultural dimensions. This essay will then end by

Disney’s strongest presence is in the United States. However, with operations in more than 40 countries, approximately 166,000 employees and cast members around the world, Disney sets the standard for the future of entertainment. Whether it 's Disney or Marvel, ESPN or PIXAR – in China or the United States, India or Argentina, Russia or the United Kingdom, the people of The Walt Disney Company create content and experiences in ways that are relevant to the many cultures and localities found around the world. Walt Disney Studios is so large that it consists of Walt Disney Pictures, Disney Animation, and Pixar. Walt Disney also possesses Marvel Entertainment and they have produced the following popular films:

Key Facts and critical issues in this case talks about Disney World's big presence in United States with their Anaheim California and Orlando Florida Parks, which allowed national and international tourists to come and experience the wonders of Disney Parks. These parks at the same time created a solid economic stimulus and job opportunities for the State of California and Florida. Due to Disney's great success nationally, it was initially assume that the same success could happen, If Disney expanded business internationally. The journey started when Disneyland first opened on the international front in Tokyo Japan in 1983 (Ferrell, Hirt, Ferrell, 2009). The next international park that followed was constructed in France in 1992 and

Disney was created based off of American culture values and vision of society and the world. In 1983, a Disney theme park was created abroad in Tokyo, and then more parks were erected in Paris, Hong Kong, and Shanghai. Disney has struggled to implement the Disney

Culturally, Disney cannot force itself on another people, which in this case was the whole of the European continent. Disney promoted its product, the theme park, similar to that of Tokyo Disneyland believing Europe wanted their piece of “Americana”.

A significant increment in the quantity of individuals utilizing a range's assets is liable to have an impeding effect on the environmental. These damage are are area disintegration, expanded activity or swarmed parks; however the effect may be sufficiently extreme to bring about damage to a delicate normal zone. Next, Air pollution has caused a huge issue with the expanded level of vehicle movement in a destination zone; alongside different exercises or sources that cause air-quality issues. Another damages will be noise pollution is turning into a issue in numerous groups particularly with the movement or extension of airports. The last damage of environmental is devastation of flora and fauna and legacy destinations is the impacts that occur to vegetation, wildlife, and precious historical attractions. Unplanned or poorly planned development can lead to the endangerment of flora and fauna species and the erosions of the sites. However, the advantages of environmental is minimizing the environmental impacts of tourism through good design and planning. First, in order to provide services to visitors, a tourism area must first develop the necessary infrastructure to support these services. Infrastructure is the underlying foundation or basic framework for a system or

They see that consumer always attract with their culture oriented place. Because in case study we see that in most of the Disneyland they try to focus as per the area or their cultural values. So for that they apply different strategies for increasing their business in non-american markets of the disney.