Disney Junior Target Audience

Television has a widespread influence on everyone, especially children. Children are impacted so much by the things they have seen and watched on TV. They learn many things from TV, but their social skills and other learning abilities slow down. Watching TV numbs the mind of children and keeps them inactive from daily exercise. Furthermore, speech delays can occur in children who watch excessive amounts of television. Television programming such as MTV, Adult Swim, and Family Guy exposes and promotes negative

“Television has changed the American child from an irresistable force to an immovable object.” (Peter). There was a time when all children wanted to do was to run, play, explore, and be adventurous. As time evolved, children have found more interest in television. Statistics show that a child spends 900 hours per year in school,and they spend 1,200 hours per year watching television. When asked to choose between watching T.V. and spending time with their families fifty-four percent of four to six year olds voted they would prefer to watch television. Television has changed the mindset of children over the years it has been proven that the more programs they watch, the more harmful it is to their brain development. T.V.

In order for advertisers to gain consumers of their products, the advertisers know they have to use certain strategies to reach out to all the different ages. Children today consume vast majorities of media spending up to 44.5 hours or more per week watching television, on the

In the article “TV’s Negative Influence on Kids Reaffirmed” by Jeffrey M. McCall, he addresses the issue of how TV has a negative influence on children. McCall states that young children and toddler’s cognitive ability do not develop as well when they have a television in the background while they are playing and interacting. McCall also argues that TV has a very influential role in the teenage pregnancy rate and how early teens become sexually active. To further prove his point, McCall proclaims that children and teens that are exposed to large amounts of television and video games become socially awkward and have issues interacting in society. McCall also says that the networks are rating their own programs carelessly, which is leading to shows that should be restricted by a V-chip being watched by children, rendering the restricting system null and void.

The average American child watches 20 hours of television per week, that is 5,000 hours before first grade. Most children between the ages of 3-6 years old can even turn on the television and start a DVD by themselves. I am guilty of allowing my children more TV time then they should have, but I guess that is because I enjoy watching it myself. There are many hidden messages in children’s shows that I was oblivious to until now. For instance, in the show “Rugrats” Charlotte Pickles, Angelica’s mom never had time for her, always on the phone and working. Ethnic stereotyping is another message sent in Speedy Gonzalez’s cousin Slow Poke Rodriguez which is lazy, slow, and dim witted. Morality is also affected by these shows. Most every little boy

Children television programs have been around for decades, designed to entertain and educate the targeted audience. These programs are extremely popular among children, typically last twenty to thirty minutes, are scheduled between the hours of 7:00 a.m. – 10: 00 p.m., and are aired daily on a weekly basis. The commercials that air in-between the breaks of each program are also marketed towards and specifically made for children. Even though the main purpose of children television programs is to entertain, inform, and educate, there are a variety of stereotypes that can be found within some of these children shows. Some of these stereotypes have to do with ethnicity and gender. After carefully watching and analyzing a few of these children

In the past years advertising through media has significantly impacted the marketing industry. Industries have successfully accomplished impacting children through media by simply incorporating the four p’s of marketing, product, place, promotion, and price according to The American Marketing Association (EBSCO1). Nevertheless, companies thoroughly research information to learn what comes across as appealing to children. For example, companies advertising media incorporated attention grabbers including flashing banner ads, contests, sweepstakes, google sponsored links that matches the individual’s search history, tv commercials, are sneakily capturing the youth’s attention (Media). Cartoon network and Nickelodeon devote all their time entertaining and

I recognize that, even coming from a father of two preteen daughters, that headline might sound alarmist, so let me elaborate—the Disney Channel and its prime competitor, Nickelodeon's Teen Nick, are a pox upon our tween nation, corrosive forces that impart more awful messages than any of Disney's retrograde princess films (and attendant merchandising).

Robinson, T., Callister, M., Magoffin, D., & Moore, J. (2007). The portrayal of older characters in Disney animated films. Journal of Aging Studies, 21, 203-213.

It was late Saturday night, and I was scrolling through channels, and all of a sudden my childhood flashed before me. To hear the main theme song “Thats So Raven” playing out of my tv speakers; made me realize how much I missed The Old Disney Channel. I watched and cherished the moments of faces and theme songs that made my childhood complete that Saturday night; I’m 16 now, but I still watch Disney Channel. Just not the new Disney of course. From where I stand, the new generation of Disney is complete nonsense, but of course everybody has his or her own opinion, and it drives me nuts not to smack them upside the head and say “ What's wrong with you?

Audience. It may appear that Disney’s target audience is primarily children, but with its vast assets Disney’s products reach the full spectrum of audiences from preschoolers to adults. Disney products include television programs, books, magazines, musical recordings and movies (David, 2013). Disney Channels Worldwide is comprised of 94 kid and family entertainment channels available in 169 countries (David, 2013) ABC Family is a mixture of TV series and movies targeted towards young adults and families. SOAPnet owns character driven “soapy drama” from daytime and primetime soaps to reality shows and movies, targeted at women and adults. Hyperion publishes fiction and nonfiction titles for adults (David, 2013). Radio Disney is available in more than 40 U.S. markets and on satellite radio, mobile apps and the web (David, 2013). Disney’s Consumer Products segment includes worldwide licenses, manufacturers and retailers who design and sell a variety of products based on Disney characters. These products include character merchandise and publications licensing, books, magazines and the Disney Store (Hellman, 2013). The impact of having this diversified group of outlets is shown by its large earning shares.

Disney is one of the most successful and largest companies in the world. They have their hand in nearly every form of entertainment as well as media, and broadcasting. Disney is best known for their animated films, unique cartoon characters, catchy musicals, and fairy tales that most of us were first introduced to as children. They are one of the few entertainment companies in the World whose primary demographic is children and teens. Nearly everybody is familiar with the Disney name and its brand, and its realistic to suggest that nearly everybody has experienced a Disney film and animated character at some point in their lives; which may have helped to influence them or their behaviors or even their

The era that the world is currently experiencing is characterized by a technology literate youth and an age of information technology. The result of this is individuals around the globe are becoming increasingly aware of the critical social issues that exist within the world today. Media plays an integral role in how individuals around the world perceive the pressing crises of the 21st century. Currently, Disney holds the number one position for the most globally viewed family-based movies in the world. Children are constantly learning from and piecing together the stimuli that they are subject to, and the movies they watch play a key role in shaping how they view their reality .

A young girl with black hair and brown eyes sees a beautiful princess named Cinderella who has blond hair, blue eyes, and flawless skin. She believes she will never be as radiant and beautiful as the princess because they don’t look alike. Like this girl, there are many cases of Disney films having lasting negative effects on children. Disney influences children more than any other age group since most merchandise and movies are geared toward younger audiences around thirteen or younger. Walt Disney Productions have a negative effect on children through stereotypes, violent actions, and sexism presented through its characters’ physical characteristics and actions. Disney has been

There is no doubt that when it comes to American youth television is one of the biggest influences by far. Many parents would love to say that their child does not watch that much TV but in reality they are spending a lot of time watching television or using media in some way. “The study by the Kaiser Family foundation shows that children ages 2-8 spend an average of 5 ½ hours a day “consuming media” kids 8 and older spend even more time in front of the tube nearly 6 ¾ hours a day” (Kaiser Family Foundation, 2005 ). Astonishingly, more time is being spent with media then doing homework, studying or even spending time with family. A child’s retention of what