Disney Land in Europe

To start off, one major similarity is both Disney World and Adventureland have specific characters that build the atmosphere of their theme parks. For example, Disney World has; Mickey and Minnie Mouse, Goofy, Donald and Daisy Duck, Cinderella, Snow White, Belle and many more beloved Disney characters! As for Adventureland has a well-known character, the Saint Bernard dog. All the characters that "live in" their theme park attract children's attention very easily. Children are quick to recognize Disney Worlds characters from TV shows they have watched on Disney Channel. The Saint Bernard at Adventureland is a welcoming, fun character to Adventureland, which attracts thousands of tourists. Both theme park's characters endow the same qualities and draw vast amounts of tourist to both of their theme parks!

xix. Walt Disney has researched and developed ideal seasonal opportunities for maximum profitability. For example, holidays offer opportune times for families to travel to theme parks and on cruise lines; Christmas and Easter are profitable opportunities for product release; and because Disney has a strong focus on children, summer (or times when school is out of session) is a profitable season for movie releases.

The case “Euro Disney: First 100 days” talks about the issues faced by the Walt Disney Company when expanding to international borders. The case begins with the history of Disneyland and then describes the reasons behind its success and expansion to various states across the country. It then describes the success of Tokyo Disneyland, first Disney theme park outside America and the factors affecting it.

Euro Disney marketers have recognized a trend. People are going to theme parks during the weekends for adults as well as children entertainment. Indeed, there is an existing need for entertainment of this kind. Therefore, an opportunity exists in the European market that Euro Disney could have taken advantage of.

The Disney Corporation is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. (Disney Corporate, 2009). This company did not become one of the leading corporations in the world without hard work, an extreme dedication to the mission and core values of the organization, and the successful application of the four functions of management: planning, organizing, leading, and controlling. Many internal and external factors may have a direct impact on the four functions of management like: globalization, ethics, and innovation.

As we know, Disneyland is very success in U.S. when the first Disneyland built in Anaheim, California on 17 July, 1995. After some debate about the site for a European theme park, Michael Eisner and Jacques Chirac signed a contract for the building of s Disney theme park at Marne-la-Vallee, a region of sunflower and sugar-beet farmland and small villages located twenty miles east of Paris (Janis, F., 1998, P.247). However, the European Disneyland was not as such success as they expected. This essay going to regards the main issues in opening the Euro Disneyland and compare the French cultural with American cultural by using Hofstede’s cultural Dimensions and Trompenaars ‘s cultural dimensions. This essay will then end by

IT suggests that there are two sources of isomorphic pressures (1) from the home country and (2) the host country (Davis, 2000). There are so many forces that a company must entertain and must decide between using coercive isomorphism or native isomorphism; corporate strategies from the parent company or imitate from a similar company in the new market (Escobar and Vredenburg, 2010). These pressures are a struggle for Disney who has a strong internal institutional environment and wants to keep their American values. That is WDC solely wants to practice an ethnocentric approach (Karadjova-Stoev and Mujtaba, 2011). In addition, Disney has found success with their first three parks because of its American experience: “TDL is an American in

One day Walt Disney had a vision. It was a vision of a place where children and parents could have fun together. The more Walt dreamed of a "magical park," the more imaginative and elaborate it became.

“Disney’s current theme park operations consist of the United States, Japan, France, and Hong Kong, while the geographical scope of its movie distribution and merchandise sales operations reaches almost two hundred countries” including Australia. Disney now plans to expand its global scope of operations of

In 1955, the most charming place in the world was ‘Disneyland’ was open for the public. The idea was to create a magical place for the whole family. Ever since then, Disneyland theme parks have been growing and today Walt Disney Company owns 14 theme parks in the world.

Disney parks are known for their clean and well designed atmosphere. However, they felt short in providing the same experiences to Euro Disney customers. Euro Disney failed to deliver the high level of customer service standard to Disney theme parks are known for their, as well as failing to provide the service needs that were unique to the European market.

Even in the United States, Disneyworld (Florida) and Disneyland (California) vary in there social forces. Cast Members (Disney’s term for employees) in CA are trained to be friendly and greet every guest, while in FL they are trained to only greet guests who seek them out. The political, legal, and regulatory factors again, vary from theme park to theme park. The parks in the United States have more restrictions than say those of Hong Kong, China. In the U.S, minors (age 15-17) are only allowed to work 20 hours a week. In Hong Kong, young persons (ages 15-17) are allowed to work up to 48 hours a week. Regulatory factors such as this differ in each region. The Walt Disney Company Parks and Resorts has quite an extreme variety of natural environments. The weather in Florida for example can get in the 100’s regularly whereas in California it can get as cold as the low 50’s. These weather conditions actually are a big factor in guests determining which park they want to visit. Technology seems to stay consistent between most of the theme parks. In fact, many of the theme parks have some of the same rides at their parks. The global forces actually can create threats to the company. The addition of the newest theme park to the company, Shanghai Disney, took several years to become accepted. This has been common throughout the duration of The Walt Disney Company. Many people vote against a new theme park or resort because of the crowds that it

The Disney differences are “high-quality creative content, backed up by a clear strategy for maximizing that content`s value across platforms and markets”. Not only that, it also it is the undisputed long-lasting champion of all vacation destinations in general, and theme parks in particular. That reason is that they do it all right, and no one else comes close. For sure, Disney Difference will affect the company’s corporate, competitive and functional strategies in a positive way. The corporate strategy should include some questions like “would it work?” which means suitability, “can it be made to work?” which is

Mickey, a major promotion tool of Disney management did not create reason or attraction enough for the European community, unlike at the sister theme park Tokyo Disneyland. European families found EuroDisney to be an “over-rated” promotion of American culture and lifestyle, contrary to what

Secondary things such as leisure and traveling would not be in the list of the people’s spending. Beside, during its first year operation, Euro Disney could not compete with its competitors such as Parc Asterix which had undergone a major renovation, the Olympics in Barcelona, and the world’s fair in Seville.