Disney: Losing Magic in the Middle Kingdom

In 1955, Disney opened its first theme park, Disneyland, in Anaheim, California, which covers more than 160 acres. The opening day was not without issues. The

Hong Kong was a prime tourist destination for a large number of people from the mainland. Disney focused on people from mainland, the local residents and

Disneyland grand opening was on July 17, 1955. Walt began planning and visualizing his Disneyland. He hired construction companies, landscapers, and craftspeople to help build his project. Walt bought 160-acres of land in Anaheim and would be the new location of Disneyland. The construction team first started build Main Street, U.S.A. This was the first the you’d see when entering Disneyland. Main Street was a replica of a midwestern American town that had an ice cream shop, a movie theater, and a fire house. “While walking down Main Street, visitors could see the majestic spires of Sleeping Beauty's Castle.” (citation 7) Walt’s idea was to put a big attraction that would attract people to that area like a magnets. He use this tactic in other areas such as, Frontierland and Tomorrowland. On grand opening day many news channels televised Walt Disney’s new and completed Disneyland. Disneyland became a huge success, it attracted over 4 million people in the first year. After the success of Disneyland, Walt had a bigger dream. So in 1964, he sent trusted employees on a special trip to Florida. “Their mission was to buy as much land as they could.” (citation 7) With over 27,500 acres, Walt and his brother Roy envisioned Walt Disney World, a bigger and better version of Disneyland, including old attractions and new ones. This was the total vacation package that Walt wanted for families. Walt wanted to create a

The case “Euro Disney: First 100 days” talks about the issues faced by the Walt Disney Company when expanding to international borders. The case begins with the history of Disneyland and then describes the reasons behind its success and expansion to various states across the country. It then describes the success of Tokyo Disneyland, first Disney theme park outside America and the factors affecting it.

Disneyland, Walt Disney’s metropolis of nostalgia, fantasy, and futurism, opens on July 17, 1955. The $17 million theme park was built on 160 acres of former orange groves in Anaheim, California, and soon brought in staggering profits. Today, Disneyland hosts more than 14 million visitors a year, who spend close to $3 billion.

In 1955, the most charming place in the world was ‘Disneyland’ was open for the public. The idea was to create a magical place for the whole family. Ever since then, Disneyland theme parks have been growing and today Walt Disney Company owns 14 theme parks in the world.

Disney has moved well beyond its cartoon-oriented roots. Though the company is still involved the production of original feature films and other related media (and though the media network division of the Company is still the organization’s leading generator of revenue) the company has long since stopped being your typical “animation studio” or “film production company.”

| The theme park was and continues to be one of the largest attractions of consumer culture in America. Disneyland didn’t solely make money through ticket sales, but the theme park advertised other Disney products like films and toys.

I loved being in Florida, I went with my mom, dad and sister. My sister is 15 years old and loves to play soccer and is very caring and kind she has long brown hair and is tall she also likes to play on her phone. My mom is not very tall but not short either she has light brown hair that is medium hair and is so caring and kind she also likes to watch movies and play games. My dad is really tall and is kind and likes to watch TV.

To start with, Disney turned his TV series into a theme park. Disney's TV series was so popular that it ran for 29 seasons and because it was so popular Disneyland opened. Disneyland was a huge success. Disneyland the series became a theme park because it was so popular and millions of people loved the characters. People wanted to go see the characters and interact with them. So Disney created a place where it was possible for people to do that (Beattie). This suggests that viewers wanted to spend time with the characters they watched at home. Disney had a great idea to turn his shows into an amusement park, which attracted a lot of people. At the same time, Disney used his T.V. show to advertise his amusement park. “By 1954, Disney had recognized the growing popularity of television and produced a series called Disneyland, which he initially used to promote his new Disneyland theme park in California” (Lackmann). This maintains that Disney was a smart and bright person who knew how to be successful. Additionally, Disney wanted to create a homelike atmosphere at his park. “Disneyland put a new spin on amusement parks when its gates opened in Anaheim, California, on July 17, 1955. Before deciding whether to enter Disney's Adventureland, Frontierland, Tomorrowland, or Fantasyland, all visitors to Disneyland passed through Main Street, which attempted to recapture the

It has been every child’s dream to visit the happiest place on earth since the word Disneyland had been uttered for the first time. The famous theme park has created millions of joyous memories for every family that has entered through its gates. But why was one of America’s most famous travel destinations created? All though the Walt Disney Company makes a large profit off of Disneyland each year, it is obvious the theme park was created for the entertainment of the American family because the resources and detail that was put into the project.

One day, while at an amusement park watching his daughters ride the Ferris wheel an idea was born. He decided he would open his own amusement park. Disney says he wanted to create a place for families to have fun. He named the amusement park, Disneyland and located it in Anaheim,California. When Disneyland first opened, it did not open on good terms. The water fountains were not working and the employees were not friendly at all. Also there was overcrowding because the park was so small. To advertise Disneyland Walt created used television and ad campaigns. Fifty years later, Walt Disney came up with his biggest idea ever and created another amusement park called Disney World located in Kissimmee, Florida. Disney World is one of the most popular family amusement parks in the world. Each year over 52 million people visit Disney World (

When Walt Disney first opened the gates of Disneyland in 1955, he envisioned a utopian reality, where he focused on fulfilling dreams for both the young and young at heart, providing relief and comfort. Not only did he revolutionize family vacations, he believed that in hopes of creating a magical park would not only bring families together, but a place where parents and children could have fun together. As more elaborative and imaginative his park became, his creation had became a source of joy, happiness, with the hope that it would bring inspiration to the rest of the world. The Disney vision, Walt originally planned has completely transformed the leisure industry with its unique storytelling, continuing to captivate guests from all around the world.

Disney has become a marketing goliath and the #1 entertainment company in the US. They have been able to develop a creativity-driven philosophy that over time was tempered by financial responsibility and that benefitted from powerful synergies between its divisions. From the very beginning, Disney has been synonymous with innovation within the children’s entertainment industry, from their introduction of animations with synchronized audio, full-length animated feature films and then later into theme parks and on-ice and Broadway shows. One important element of Disney’s success was the extent to which they integrated and expanded into different

Hong Kong Disneyland, opened to visitors in 2005, is one of the two largest theme parks in Hong Kong. It successfully brings magical experience of Walt Disney to all the visitors just like other Disneyland around the world.