Disney Paper

Since the 1930’s, the Walt Disney Company is known for producing characters, images, as well as stories which have created happiness for audiences around the world. This corporation has grown from a small cartoon studio run by famous Walt and Roy Disney to a million dollar business. In Janet Wasko’s novel, “Understanding Disney”, Wasko explains Disney as corporation calling it “The Disney Empire”. Throughout her novel, Wasko argues that Disney is set up like a typical profit seeking corporation, as well as creates and manufactures fantasy, and lastly re-invents folk tales by “Americanising” them.

Disney’s Standard of Business Conduct highlights the organizations values which are displayed within their business. The president for Disney says that they “have earned the trust of guests, audiences, consumers and shareholders because of our commitment to high standards in everything we do, everywhere we operate” ("Standards of business," 2012). The areas within the Standard of Business conduct are integrity, honesty, trust, respect, playing by the rules, and teamwork. These areas are practiced within the organization toward the public and employees because they want to be as a family friendly organization.

Net income increased from $93 million in 1984 to $445 million in 1987, so Disney increased its net income more than four times after Eisner’s takeover in the first four years. Much of this incredible success is due to Eisner’s tough leadership, brand management and his corporate strategies. He not only brought the company back on track, but also made sure, that Disney did not loose its sight in his own corporate values (quality, creativity, entrepreneurship and teamwork) (1, p. 4). Much of Disney’s success in the first four years under Eisner was due to the strategies of simultaneously “managing creativity” and keeping an eye on costs due to well-defined financial objectives (1, p.4). What’s more, Disney

Walt Disney once said, “It’s not the magic that makes it work, it’s the work that makes the magic.” (Capodagli & Jackson, 2007). Walt Disney was truly a visionary and ethical leader that used his talents as a transformational leader and artist to dream up a world that has stood the test of time for nearly 90 years. In this paper I will explain why he was both a visionary and ethical leader. It will show that he used inspirational motivation and intellectual stimulation to further his clear and easy to follow vision, inspire his personnel, and leverage their creativity. It will also show why I believe Walt Disney fit into the traits of an ethical leader by valuing his team members and creating an environment of mutual trust and respect. Then I will tell you how I have used the same transformational leadership behaviors to lead my people, have made sure not to fall into an ethical trap and take credit for the work others do. All leaders could learn something from Walt’s visionary leadership.

Ethics training is to be provided to each and every employee on an annual basis. New employees are expected to take this training within the first thirty days of their start date. Failure to successfully complete training will result in disciplinary action up to and including

The Disney Corporation is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. (Disney Corporate, 2009). This company did not become one of the leading corporations in the world without hard work, an extreme dedication to the mission and core values of the organization, and the successful application of the four functions of management: planning, organizing, leading, and controlling. Many internal and external factors may have a direct impact on the four functions of management like: globalization, ethics, and innovation.

Introduction: The Walt Disney Company is on the threshold of a new era. Michael Eisner has stepped down from his position as CEO and turned over the reigns to Robert Iger. A lot of turmoil has been brewing through the company over the last four years; many people are hoping that this change in leadership will put Disney back on the road to success. Issues began around mid-2002; when declining earnings, fleeing shareholders, and

From humble beginnings as a cartoon studio they have become a major player in the entertainment industry. Disney "operates through five business segments: Media Networks, Parks & Resorts, Studio Entertainment, Consumer Products and Interactive Media."(Forbes Magazine, 2016). In this paper, I want to focus on the philanthropic efforts and civic engagement of the Walt Disney Company that is not commonly known.

In the workplace as well as one’s personal life is essential for ethics to be maintained; often taking the right action is not always the most popular choice. It is important for maintaining an upstanding ethical code of conduct to be a productive individual as well as function as an employee in the workplace.

The Sweatshops and Malpractices of Walt Disney Co. Ethics when dealing with business, is not a matter that should be taken lightly. Many large and even respected corporations, have been known to transgress, violate, perpetrate, immoral behavior. The Walt Disney company, a multi-billion dollar corporation revered for its kid-friendly movies and amusing theme parks, has been known to have many sweatshops situated in foreign countries such as Haiti, China, and Bangladesh. The employees in these countries have all experienced similar barbaric workplace conditions, dirt cheap pay, and brutal attacks for various uncalled for reasons.

Walt Disney Company is an expanded global company with operations in four major business segments i.e. Studio Entertainment, Media Networks, Consumer Products and Parks and Resorts. The company has a workforce of more than 15,000 employees in more than 40 countries across the globe. In addition to having a huge workforce, the firm is largely renowned for its success and profitability in all its business segments on an annual basis. One of the most important aspects that have contributed to its growth and profitability throughout the years is its compensation program. The firm has compensation programs for all its employees because of its consideration of employees as one of the major stakeholders of its operations. However, Walt Disney Company has experienced significant challenges in relation to its compensation program because of the various peer groups used in this process. As a result, the company's compensation program has significant structural flaw because of its size and complexity.

Cineplex promotes a strong ethical culture through its values and code of conduct. The code of conduct and ethics outlines good ethical decision making steps when evaluating certain situations (Cineplex, 2015, p. 9). Having a code of conduct and ethics within a company is important as it provides information on confidentiality, privacy, discrimination and harassment, health, safety, use of e-mail and internet services and illegal or unethical behavior. Cineplex demonstrates ethical behavior by understanding the risks presented to the company. For example, the health and safety risk associated with food safety, product handling and operating machinery. Cineplex successfully demonstrates this behavior and “is in compliance with health and safety

“The Walt Disney Company incorporates best-in-class business standards as a key pillar of its business practices.” (Unknown, 2008) Disney Company provides business standard and ethics training to all of its domestic and international employees through a web based tutorial to ensure that all employees representing the Disney Co. act ethically

In this paper, we will explore the magical experience of Walt Disney Company through the structure and symbolic frames based on the Bolman and Deal?s individual lens. The structural frame focuses on the architecture of an organization and other features like: rules, regulations, goals, policies, roles, tasks, job designs, job descriptions, technology, chain of command, vertical and horizontal coordinating mechanisms, assessment and reward systems, and many more (Bolman, L., & Deal, T. 2013). The symbolic frame focuses on the culture, meaning, metaphor, ritual, ceremony, stories, heroes and inspiration of the organization (Bolman, L., & Deal, T. 2013). On this analysis I will also explain the organization?s strengths, weaknesses, opportunities and threats that impact the leadership, partners, employees and community internally and externally.

This paper analyses the financial performance of the Walt Disney Company during FY’15 using profitability, liquidity, asset management, and debt management ratios, along with the DuPont system and a measure of Economic Value Added (EVA); and recommends purchase of the stock.