1. There were several critical issues for Disney to launch its new Hong Kong park. The first was to understand the market. The local Hong Kong market is relatively small, but the nearby market in Guangdong Province is 100 million strong. Foreigners also have an easy time getting to Hong Kong, and unlike in the mainland they have no visa issues either. In addition to understanding the target demographic, Disney needed to understand the other market dynamics. Where it had been successful in Japan…

proportion of Disney movies). With this positioning statement that applies to everyone regardless of geographic location (Chinese have dreams and can fantasize as much as Americans or Europeans), expansion into the international market may not seem to be a challenge for Walt Disney Company. However, in evaluating the past 4 years of attendance and operating figures of their newest park – Hong Kong Disneyland, it goes to show that the park performance is far from ideal. Why does the Disney magic not work…

Assignment -1 Hong Kong Disney land case study. Question – 1 Which strategic action Disney took for consumer focused Initiative. As we all know that any company use the strategy for only 2 motives which is selling concept and marketing concept. Among them consumer is an important for only 2nd motive. On that concept there are four stages Here I am going to explain the planned action for target consumer focus. First of all, I can say that Disney is the world 's leading producers and…

business opportunities. It had over 400 professionals in its Global Syndicated Finance Group with offices in New York, London, Hong Kong, Tokyo, and Sydney. Each office had structuring and distribution teams. These abundant professional resources have been the solid foundation to sufficiently support Chase’s commissions all over the world. In its 30-person Hong Kong office, Matt Harris led structuring while Charles Pelham led distribution. As Matt Harris described it, “We have by far the largest…

Hong Kong Disneyland – Case Discussion MSBC650 – Integrated Marketing Communication Hong Kong Disneyland Outline of Discussion Plan I. Overview a. Hong Kong 1997 – 1999 b. Disneyland i. America ii. France iii. Japan c. Disneyland in Hong Kong II. SWOT Analysis a. Strengths i. Appeal to Chinese culture ii. Communications conducted in three different languages b. Weaknesses…

is the Disney Difference and how will it affect the company’s corporate, competitive and functional strategies? The Disney differences are “high-quality creative content, backed up by a clear strategy for maximizing that content`s value across platforms and markets”. Not only that, it also it is the undisputed long-lasting champion of all vacation destinations in general, and theme parks in particular. That reason is that they do it all right, and no one else comes close. For sure, Disney Difference will…

and issues Hong Kong Disneyland has on the hospitality and tourism industries. Disneyland was first opened in Los Angeles in the year 1955 and is owned and operated by The Walt Disney Company. It was aimed for entertainment and family and is one of the most popular and well-known theme parks in the world. Later on, Disneyland opened in three more countries, which includes Florida, Japan and Europe. Visitors were offered exciting roller coaster rides, meeting their favorite Disney character,…

success factors in the theme park business? Well-defined vision: One of key success factors is Disney¡¦s vision that is giving eternal life to cartoon characters and creating a place where people can meet these life-size characters. This vision helps Disney to persevere to provide different kind of rides and tame entertainment to visitors. Obviously, Disney¡¦s heritage and traditions attract visitors worldwide. Balanced entertainment offering: A successful theme park should also emphasis on show…

Management Process: Ocean Park Hong Kong Table of Contents Introduction. 2 Ocean Park Hong Kong. 3 External Environments of Ocean Park. 4 PEST Analysis. 4 Political Analysis. 5 Economic Analysis. 5 Social Analysis. 6 Technological Analysis. 6 Industry Analysis. 7 Five Forces Analysis. 7 Threat of New Entry. 8 Threat of Rivalry. 8 Threat of Substitution. 9 Threat of Suppliers. 9 Buyer Power 10 Competitor Analysis. 10 Disneyland. 10 Wetland Park. 11 Internal Environments of Ocean Park. 12 SWOT Analysis. 12…

Study: Hong Kong Disneyland Margaret Taylor MGT 614: Global and Transnational Management Dr. Laura Mays Tiffin University May 26th, 2013 UNIT 2 CASE STUDY 1 Introduction The purpose of this paper is to analyze the management strategies of Hong Kong Disneyland ,and the issues that have arisen. Hong Kong an amusement park built by the Disney Corporation and the Hong Kong government and opened in September 2005. The Disney Corporation…