Disney Price Discrimination Essay

Walt Disney once said, “Our greatest natural resource is the minds of our children.” Natural resources are controlled by various people. Our children are controlled by Disney. However, I don’t think society realized who they were entrusting their child’s innocence and minds with. In 2016, the Walt Disney Corporation grossed a whopping $55.6 billion, which is a 6% increase from the previous year. The power of Disney over children has only grown since its creation in 1923. But one can’t help but ask who is Walt Disney? Was he racist? If so, was it because of when he grew up or in response to when the company began? Furthermore, is the Walt Disney Corporation still racist today? Or is this just one of those over-analytical, outrageous

In the article, “Price discrimination land”, reporters explained how Disneyland will be implementing peak pricing. Peak pricing is congested pricing where customers pay an additional fee during periods of high demand. Also, Disney have already introduced surge pricing in February 2016. Surge pricing, is the temporary increase of a service because the demand is extremely high. The article compares Disney’s surge pricing to the well known company, Uber, explaining that when the mechanisms were disabled a various amount of issues took place. Further studies shows, that Disneyland is not participating in surge pricing but they are participating in, price discrimination In class we learned that price discrimination is the action of selling the same

Disney land is one of the most magical place on earth, which is why prices go up every year to make it a success and to also expand on the attraction for families to enjoy magical moments. The “guest experience” is really important to Disneyland, which strive for visitors to be happy at the happiest place on earth. Visitors tend to get very annoyed when they experience only a few attractions after paying $99 to get into the park on an extremely crowded day.

Similar problems occurred in Disneyland Tokyo, where management didn’t even think about the height difference of Asians and Americans, resulting in too high public phones for Japanese guests. Concluding it is clear that the American company originally tried to implement a standardization strategy, when launching theme parks in other countries, without taking the local culture into consideration. Country specific procedures and regulations, and different local customer preferences forced Disney to adapt features of the US theme park business model to the local markets.

1. What is Walt Disney Company’s corporate generic strategy? Explain the reason for your answer.

The Walt Disney Company started as a small entertainment company in 1923 (Disney.com, 2011). Since that time the company has used various strategies enabling them to grow into a global entertainment company.

This based on customer pricing method. It relies on consumer 's emotive responses, subjective views and feeling towards specific purchases.

According to an article provided by CNN money new report, the Department of Labor, is forcing Disney to pay 16,339 Florida workers a total of $3.8 million in back wages. Disney Vacation Club Management and the Walt Disney Parks and Resorts employees will receive payouts according to the reports. Disney has been accused of allegedly violating wage laws by deducting a “uniform or costume” expense from the paychecks of some employees. The federal minimum wage is currently $7.25 per hour; however the deductions caused the Disney employees’ wages to fall below this amount. The labor department also report Disney failed to adequately record time and payroll records and did not compensate employees for the time they spent performing rehearsals and

Walt Disney is extremely known for being a film producer and popular showman. He was very recognizing for being an innovator in animation and theme park design. Disney was a visionary in terms of cartoons. Disney views and visions came from his persistence for the future. Walt Disney strives upon building Disney’s to have core strengths in three areas of entertainment and recreation, motion pictures and videos. Walt created his first animated character, Mickey Mouse.

The greater the demand of a product, the greater the associated value, and hence greater will be price. Price is also dependent upon the supply of a product, the lower the supply, the higher the price. The price of a product is also dependent upon the state of the overall economic conditions. At the time of the recent recession, the ticket prices of matches and merchandise were set at a comparatively lower level than at the time of a boom. (Kotler)

The Walt Disney Studio’s Diversity Mission Statement is “To create an inclusive environment that is open to all perspectives, allowing us to tell compelling stories in film, animation and music that visually and emotionally reflect our audience worldwide.” “The Walt Disney Studios maintains that the only existing boundaries are those of talent, ambition, imagination and innovation.” (Moore, 2007)

Competing amusement parks has upgraded their attractions to attract more consumers and Disney is has recently strategizing this approach to a more concentrated perspective. This can ultimately lower their revenues until the plan is complete.

After Eisner invested tens of millions of dollars to update and expand attractions and park facilities, Disney recovered its investment with attendance-building strategies. By creating a range of complementary services and entertainment at the park, customers stayed longer and spent more money. A plan was also put in place to develop Disney’s unused acreage and further maximize the profitability of these assets. One result of the above measures was that attendance at Tokyo Disneyland increased by 50% from 10.2m in 1983 to 15.8m in 1991.

Euro Disney marketers have recognized a trend. People are going to theme parks during the weekends for adults as well as children entertainment. Indeed, there is an existing need for entertainment of this kind. Therefore, an opportunity exists in the European market that Euro Disney could have taken advantage of.

Understanding the fundamental concepts of economics allows us to analyze laws that have a direct bearing on the economy. These laws and theories are essentially the backbone of how economics is used and studied. The law of demand can be expressed by stating that as long as all other factors remain constant, as prices rise, the quantity of demand for that product falls. Conversely, as the price falls, the quantity of demand for that product rises (Colander, 2006, p 91). Price is the tool used that controls how much consumers want based on how much they demand. At any given price a certain quantity of a product is demanded by consumers. As the price decreases, the quantity of the products demanded will increase. This indicates that more individuals demand the good or service as the price is lowered. This can be illustrated using the demand curve. The demand curve is a downward sloping line that illustrates the inversely related relationship of price and quantity demanded.