Disney Princess And Gender Stereotypes

In the essay, “Little Girls or Little Women? The Disney Princess Effect”, author Stephanie Hanes focuses on the sexualization of women especially young girls. Hanes explains how modern movies, magazines, and the internet force women to look and act a certain way which forces young girls to grow up thinking they have to be perfect. Hanes starts her essay off with a short story that the reader can connect with. Mary Finucane, the mother of Caoimhe, noticed that her daughter was becoming less and less interested in running, jumping and playing, but more interested in wearing dresses and waiting for her “prince.”

Disney Princesses have changed from time to time, but they still hold the same value. In Monika Bartyzel’s article “Girls on Film: The Real Problem with Disney Princess Brand”, she is basically pointing out the negative affects Disney Princesses have on little girls. Bartyzel claims that Disney is pulling the company’s progress back with feminine stereotypes of the past (Bartyzel 467). What really matters is how Disney princesses give little girls something to look up to, all around the world. Despite the backlash Disney has received based on the changes throughout Disney Princess history, Disney Princesses shed a positive light on little girls through love, a sense of morality and dreams.

Disney directly exposes the idea that young girls should make their main goal in life to find their prince charming, fall madly in love, and live happily ever after. Making young girls’ aspiration in life revolve around finding a man of their dreams “transfix[es the] audience and divert[s] their potential utopian dreams and hopes through the false promises of the images [Disney] cast[s] upon the screen” (22). Disney tells the audience that women need a man to be happy. Disney presents the idea that women are dependent on me. Just like in The Little Mermaid, Ariel goes as far as surrendering her voice, to a witch named Ursula, and abandoning her family in order to be with her prince. Ariel also trades in her life as a mermaid, drastically changes her body, and sacrifices her greatest talent all in order to win her prince. Disney sends the message that girls need to give up their talents and lives in order to be with a man. Disney suggests that a woman’s main priority is her lover, no one or nothing else. Disney effectively portrays women in a negative way, depicting them as weak and needy. No attempt to break the stereotypical gender roles of women are evident however, these stereotypes are growing as Disney instills this image of women in the minds of viewers.

Because of Disney’s stereotyping of gender, that little girl grew up wanting to become a perfect princess. Princesses in Disney’s movies and films gives young girls unrealistic ideas of the real word. However, some may believe that Disney princesses are a good influence on young girls and are able to show a them how to act eloquently. Gender roles, eloquence, and the beauty of the princesses are all topics that influence young girls. Even though some might believe that princesses are good role models for their child, princesses show young girls how they should interact around boys and other girls never mind the girls own opinions. An article about Children’s Responses to Gender Roles in Fairy-Tales written by Ella Westland writes, “The girls

Disney princesses are fun for all ages, but their target audience is young children and “as children grow and develop, they can be easily influenced by what they see and hear”. Therefore, what they see and hear in Disney movies leaves an impression on them. The first princess, Snow White, was created in a time where each gender and race had a specific role in society. Recently, many believe that Disney has come a long way in regards to gender and race since Snow White, as several multi-cultural protagonists have been introduced subsequently, and gender roles do not appear to be as stereotypical as they once were. However, many of the apparent innocent messages about race and gender in these movies, can be exposed as otherwise. Despite

Disney makes over $3 billion on their Disney Princess products every year and now have over 25,000 items in their princess collection (Orenstein 2). Disney has played a big role in shaping not only societal viewpoints on what young girls should like, but also what little girls believe they should enjoy as well. Gender stereotypes have been around for a long time, but now with technology advancements, such as media in western society is able to play a bigger than ever role in influencing people’s perspectives. Not only do we see gender roles and stereotypes in television shows, but also in advertisements and in children’s toys. Although many readers of Peggy Orenstein’s “What’s wrong with Cinderella” have argued that the princess culture is corrupting today’s young girls and making them more dependent on men, a closer examination shows that many girls grow out of the princess phase with no negative repercussions and choose whatever passions they want.

In our modern society parents want to know who the best role models are for their children; especially parents of young girls. Most girls are introduced to Disney Princesses at a young age, but what most parents don’t know is that not all Disney Princesses are positive role models of modern society. The princesses were amazing role models for their time but since then many opinions have changed on what is expected of women and what is not some; people in society today can argue weather certain qualities that the princesses posses are acceptable for today’s youth. The most famous princesses are the “Original Disney Princesses” :(in chronological order) Snow White, Cinderella, Aurora, Ariel, Belle, Jasmine, Pocahontas, and Mulan.

Cassandra Stover explains in her Journal Damsels and Heroines: The Conundrum of the Post-Feminist Disney Princess, the dramatic shift with Disney princess at the peak of the late 1980s and early 1990s. She explains that the shift can derive from feminist movements and how the change can be directed to the third wave of feminism. She examines the original Disney princesses and decribes them to be more passively aggresive and unindependent, while the new princesses are more independent and brave. The author then explains if the shift from the old to new princesses are actually better, and not just different. Stover analysizes that Disney princesses evolve and are a part of the worlds change on feminism.

Over the past century, mass media corporation Disney has created Princesses to be flawless and picture perfect, leading to much dispute over whether Disney’s portrayal of these Princesses has an effect on girls in a positive or negative way. There are many viewpoints to look at to understand how people view this discussion and how it has impacted young girls. I will discuss the viewpoint of writer, Brian Stern, and his thoughts on how the Disney Princesses give girls a negative impact on their future because it promotes gender stereotyping, writer, Pilar Clark, and how he thinks it is so much more than just the sparkles that persuade a girl to act in a certain way after seeing the princesses and Stephanie Hanes and how she believes parents are the ones that are able to determine if these princesses actually have an impact on their child’s life.

For decades now, Disney Corporation has been providing us with countless films made to delight and amuse children and adults alike. But not all Disney films seem particularly appropriate for their target audience. Many of these films portray violence, gender inequality, and skewed views of leadership roles that seem altogether inappropriate for impressionable young children. Better and more contemporary heroines need to be added to Disney’s wall of princesses in order to counteract years of sexism.

What young girl does not dream of becoming a princess and living in a castle happily ever after? Virtually every young girl identifies with princesses and has watched at least one Disney Princess movie. From the first movies of Snow White and Cinderella, to the later movies of The Little Mermaid and Beauty and the Beast, to the most current movie Moana, Disney Princess movies permeate not only the movie theaters, but also our culture. In fact, “becoming a princess is as easy as purchasing a tiara and hosting a princess-themed birthday party or buying a Halloween costume and playing pretend” (Garabedian, 2014, p. 23). Nonetheless, as declared by Princess Merida in the movie Brave, “there comes a day when I don’t have to be a princess. No rules, no expectations. A day where anything can happen. A day where I can change my fate” (Andrews & Chapman, 2012). In other words, does the life of a princess measure up to the expectations of little girls everywhere? The Disney Princess brand has grown incredibly popular, especially with young girls. In spite of this, the franchise has also become extremely controversial due to potential gender stereotypes in the films. “Gender is one of the most discussed topics in today’s society…[it] represents and also reproduces certain attributes, expectations and roles which are associated with male and female…influencing the views and opinions of future generations” (Maity, 2014, p. 31). Yet, is the Disney Princess brand harmful to young children due to gender stereotypes? Two essays that contemplate the Disney Princess brand and gender stereotypes with opposite viewpoints on this controversial issue are “Girls on Film: The Real Problem with the Disney Princess Brand” by writer Monika Bartyzel and “In Defense of Princess Culture” by writer and mother Crystal Liechty. However, Liechty’s essay “In Defense of Princess Culture,” is the most effective article in convincing the audience of her point of view due to the claim, support, warrant, language, and vocabulary employed.

Many kids grow up watching Disney movies, and some of the lessons learnt are some things we will forever remember. Even some things unconsciously learnt help us to become who we are, for better or worse. When we watch most Disney movies, for the most part, we see the gender and body stereotypes portrayed and sexualized on to the characters. We see the Sexualization of their bodies and how they are all seen doing stereotypical women’s duties. It is important to analyze this topic because so many young girls grow up and watch these movies expecting to look and act how these princesses do. This gives children certain unhealthy stigmatized expectations.

Disney has books, movies, and theme parks scattered across the globe so there is likely no question as to why Disney has become a household name. Though, some of the images and lessons portrayed in the motion pictures by Disney have been ridiculed for not upholding the values and beliefs of women. However, Disney was only pursuing the doxa, or the “commonly held opinions” (Aristotle, 34), of their times, which can be seen through the progression from Disney’s first princess film, Snow White (1937) to their most recent princess movie, Moana (2016). Over the course of the years, Disney, has changed their depictions of females in their movies since the releases of their classic Disney Princess films. In this essay, I will be dissecting the princess movies of Disney and how Disney created each of their films with attempts to keep up with the doxa, as discussed by Aristotle in On Rhetoric and how Disney portrayed the roles of women in society through their films.

Once upon a time in a land not so far away, the society of man created the idea that it was a woman’s job to conform to the ideologies generated in fairy tales. From women depending on their prince charmings all the way to romanticized sexual abuse and lack of consent, stories like Cinderella and Snow White radiate sexism within an array of scenes of the stories and films. Not only does this affect the way that men view women, but it has had a relatively negative effect on the ways that many women view themselves. Many fairy tales have made their way into mainstream culture, and today many young girls and boys grow up hearing and seeing the subliminal messages in fairy tales. As more and more fairy tales make their way onto the big screen, it can be seen that all princesses seem to share a common feature other than their crowns and lack of self worth without a man by their side; their tiny waists. In recent years during the 21st century more and more people in the media have been calling out fairy tales for their anti-feminist attitudes with sexism, body standards as well as societal comments about women being dependent on men.

Cramped in a small Los Angeles office, Walt Disney drew a few larger than life cartoons. After Disney’s big hit Alice Comedies and cartoons of Mickey and the gang, he moved his office to Burbank, California. There, Walt and his brother, Roy, came up with their most famous movies such as Cinderella, Snow White, and Alice in Wonderland. Now with two American amusement parks, three international parks, multiple cruise lines, multiple resorts, over five hundred films, and over thirty academy award, it’s hard to not heard of Disney. Every boy or girl has at least seen or heard of Disney movies. It’s such a big part of society today that it becomes influential in a kid’s childhood. This project will look at the underlying effect of the Disney princess phenomenon and how it shapes a young girls’ perspective of herself and how she’s “supposed” to be.