Disney Princess Movies, On Gender Stereotyping

Gender stereotypes in the media are an example of some of the negative stereotypes the media pushes on society. They use advertisements targeting males and stereotyped female parts is in movies and shows to constantly reinforce the message “that a woman’s value lies in her appearance and sexuality”(Berland). This is detrimental to our society because all

This study set out to examine the differences of gender stereotyping between old and new Disney movies. As a group, we watched nine movies in total. We watched one together, to test our observer reliability. Once confirming observer reliability was over eighty percent, we each watched two films on our own, one “new” Disney movie and one “old” and shared data. While watching, we specifically looked for actions that illustrated six characteristics that we predetermined were usually

Most of the princesses portray women to be weak and in need of saving from a prince from a faraway land. Cinderella is one of the most well-loved and famous Disney princess but its story also serve as a classic example of how gender roles dominate Disney films. According to Mahooney, “Cinderella demonstrates the female need for a male to form her identity.” Cinderella, while shown to be kind and lovely, never did show any trace of strength in standing up for herself at all, a coincidence most of Disney princesses have in films. In light of physical appearance, one of the most controversial themes almost every Disney princess films have is the existence of “Prince Charming.”

Gender stereotypes affect children substantially. From the baby boy in blue with trucks and action figures to the baby girl in pink with dolls and princesses, these roles and generalizations affect children’s personalities while they are still developing. Those guiltiest of stereotyping in children’s media are Disney, Nintendo and other video-game companies, and reality television. These influences are expansive, and they reach past elementary-age kids to teenagers. Stereotypes negatively impact children of all ages through these forms of media, and parents need to be aware of this.

Disney strongly portrays gendered stereotypes using their eleven official princesses. Young children, specifically young girls in this case, are extremely susceptible to being influenced by the portrayal of these gendered stereotypes. Golden and Jacoby performed research regarding how preschool girls interpret the gendered stereotypes shown through Disney Princess media, through both the young girls’ pretend play behaviors and the discussion of the princesses. Golden and Jacoby performed this research project in order to examine the perception of young girls in relation to princesses and awareness of gender-role stereotypes, a different research study found that girls who lived and accepted gendered stereotypes, in believing that women

As explained in Judith Lorber’s excerpt from “‘Night To His Day’: The Social Construction of Gender”, gender is a socially constructed concept that everyone unconsciously adheres to (Lorber). As a socially constructed concept, representations of gender roles can reinforce or challenge the stereotypical images. In Killing Us Softly 4, Jean Kilbourne analyzed the advertisement industry’s representation of women and argued that the media plays a huge role in shaping gender formations (Kilbourne). Although objectification of women is still a prevalent issue, Kilbourne acknowledged that there are efforts nowadays that challenges the unrealistic representations of women and femininity (Kilbourne). Inspired partly by Killing Us Softly 4, the project is my way to reflect on how the Disney movies I had watched as I grow up represented gender.

Disney princesses are fun for all ages, but their target audience is young children and “as children grow and develop, they can be easily influenced by what they see and hear”. Therefore, what they see and hear in Disney movies leaves an impression on them. The first princess, Snow White, was created in a time where each gender and race had a specific role in society. Recently, many believe that Disney has come a long way in regards to gender and race since Snow White, as several multi-cultural protagonists have been introduced subsequently, and gender roles do not appear to be as stereotypical as they once were. However, many of the apparent innocent messages about race and gender in these movies, can be exposed as otherwise. Despite

Gender stereotypes are everywhere. Even before we can understand what this means, people are constantly exposed to them through advertisements, toys, clothes, and the media including television shows and movies. To evaluate the prevalence of gender stereotypes in television programs targeted towards young children, I chose to watch four different shows called Phineas and Ferb, Little Einsteins, Horrid Henry, and Sofia the First. When picking what shows to watch, I intentionally selected at least one that looked targeted towards boys, another that appeared to be targeted towards girls, and finally one that seemed gender neutral. I also made sure to watch at least two episodes of each program to determine whether the themes I observed were

From a young age, princess culture has impacted the lives of numerous people. Some individuals may have spent their childhood in the attire of their favorite Disney princess while they put on their best rendition of the character they admired most. Other children went seemingly unfazed by the phenomenon, as their peers remained spellbound by the magical world of princesses. With Disney’s debut of Snow White and the Seven Dwarfs, princess movies provided the defining factor of the Disney entertainment empire for years to come. From this, fairy tales embarked into a territory that would touch the lives of many in a new way. However, since princess culture has considerably grown, opponents, such as Monika Bartyzel, question if princess

According to A Dictionary of Journalism, the media is defined as journalism as part of a much broader field of public communication organizations, including newspapers, magazines, radio stations, TV channels, the film industry, the music industry, websites, advertising, and public relations. For young children, media plays a predominant role in developing schemas of one’s identity, including body image, and gender roles. Young children spend the majority of their time viewing media, therefore the process of generating one’s identity based on his or her observation of media is inevitable. Disney’s princess movies have brought significant effects to children’s development of their identities. There are three main stages of Disney movies. The first stage is the “princess” stage, where the movie depicts the most stereotypes (i.e. Snow White and the Seven Dwarfs). The second stage is the “rebellious” stage, where the princesses are illustrated as curious and adventurous, yet still show the aspect of female stereotypes (i.e. Jasmine in Aladdin). The third stage is the “hero” stage, where the princesses are shown to fight the female stereotypes (i.e. Mulan). Although Disney has portrayed more complex, yet evolving gender roles as time went on, Disney’s princess movies had significant effects on young audiences by planting changing gender stereotypes.

For this paper, I am going to be discussing gender in the institution of films. Specifically, I am going to be discussing femininity in coming of age films. I am going to discuss how gender is represented in coming of age films in regards to femininity. Coming of age movies set an expectation for teens and young adults it lays out what they should fear and what they should thrive to be in order to transition to adulthood successfully. The media defines cultural and gender norms that are often very stereotypical (). The cultivation theory suggests that exposure to stereotypes in the media can lead to adopting these beliefs in their real lives (Giaccardi et al., 2016). In the media, masculinity is often portrayed as aggression, power, dominance,

Educators need to be aware of the gender stereotypes that their students are exposed to. The articles and book chapters that were assigned, give the reader an insight to how the media shapes the views of gender and how they can influence children as young as six.

What young girl does not dream of becoming a princess and living in a castle happily ever after? Virtually every young girl identifies with princesses and has watched at least one Disney Princess movie. From the first movies of Snow White and Cinderella, to the later movies of The Little Mermaid and Beauty and the Beast, to the most current movie Moana, Disney Princess movies permeate not only the movie theaters, but also our culture. In fact, “becoming a princess is as easy as purchasing a tiara and hosting a princess-themed birthday party or buying a Halloween costume and playing pretend” (Garabedian, 2014, p. 23). Nonetheless, as declared by Princess Merida in the movie Brave, “there comes a day when I don’t have to be a princess. No rules, no expectations. A day where anything can happen. A day where I can change my fate” (Andrews & Chapman, 2012). In other words, does the life of a princess measure up to the expectations of little girls everywhere? The Disney Princess brand has grown incredibly popular, especially with young girls. In spite of this, the franchise has also become extremely controversial due to potential gender stereotypes in the films. “Gender is one of the most discussed topics in today’s society…[it] represents and also reproduces certain attributes, expectations and roles which are associated with male and female…influencing the views and opinions of future generations” (Maity, 2014, p. 31). Yet, is the Disney Princess brand harmful to young children due to gender stereotypes? Two essays that contemplate the Disney Princess brand and gender stereotypes with opposite viewpoints on this controversial issue are “Girls on Film: The Real Problem with the Disney Princess Brand” by writer Monika Bartyzel and “In Defense of Princess Culture” by writer and mother Crystal Liechty. However, Liechty’s essay “In Defense of Princess Culture,” is the most effective article in convincing the audience of her point of view due to the claim, support, warrant, language, and vocabulary employed.

Disney is one of the most successful and largest companies in the world. They have their hand in nearly every form of entertainment as well as media, and broadcasting. Disney is best known for their animated films, unique cartoon characters, catchy musicals, and fairy tales that most of us were first introduced to as children. They are one of the few entertainment companies in the World whose primary demographic is children and teens. Nearly everybody is familiar with the Disney name and its brand, and its realistic to suggest that nearly everybody has experienced a Disney film and animated character at some point in their lives; which may have helped to influence them or their behaviors or even their

Cramped in a small Los Angeles office, Walt Disney drew a few larger than life cartoons. After Disney’s big hit Alice Comedies and cartoons of Mickey and the gang, he moved his office to Burbank, California. There, Walt and his brother, Roy, came up with their most famous movies such as Cinderella, Snow White, and Alice in Wonderland. Now with two American amusement parks, three international parks, multiple cruise lines, multiple resorts, over five hundred films, and over thirty academy award, it’s hard to not heard of Disney. Every boy or girl has at least seen or heard of Disney movies. It’s such a big part of society today that it becomes influential in a kid’s childhood. This project will look at the underlying effect of the Disney princess phenomenon and how it shapes a young girls’ perspective of herself and how she’s “supposed” to be.