Disney Princess Movies, On Gender Stereotyping

2319 Words Dec 12th, 2014 10 Pages
Introduction
Founded by Groves in 1999, the Cultivation Theory came into existence (Graves, 1999). The theory states that exposure to television develops social behavior and norms. At a young age, we are only just entering the stage in their lives where we are beginning to think for ourselves and develop our own personal beliefs and values. Our minds are gullible and can be easily manipulated. This particular empirical study analyzes the effects due to media, specifically Disney princess movies, on gender stereotyping. Gender stereotyping can be defined as common generalizations used to describe gender roles in society, specific attributes associated with each gender, and the differences between each. Many a time, gender stereotypes are inaccurate because no two human beings, even if the same gender, are the same. We cannot rationally say all females are the same, nor males.
The Disney princess line began in 1937, with Snow White, and continues to the present day. According to Orenstein, journalist for the New York Times, many children at the age of cultivation watch Disney princess movies. The central characters of the Disney movie line consist of a female, a princess, and a male, romantically and/or heroically linked to her. Although at first glance the movies appear to be marked towards young girls, both genders were ultimately captured as audience (Collier-Meek, Descartes, and England, 2009). Ideas of both “girlhood” and “boyhood” are portrayed, influencing the…
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