Disney Princess Stereotypes

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Introduction
Written by a collaboration of research authors, Pretty as a Princess: Longitudinal Effects of Engagement with Disney Princesses on Gender Stereotypes, Body Esteem, and Prosocial Behavior in Children was published in 2016. Sarah M. Coyne (Brigham Young University), Jennifer Ruh Linder (Linfield College), Eric E. Rasmussen (Texas Tech University), and David A. Nelson and Victoria Birkbeck (Brigham Young University) discuss in writing the connotative and denotative effects of a gender stereotyped society. They research the effects of Disney Princess culture and emphasize the characteristics developed within the minority of preschool and kindergarten age children, especially females, that potentially are exposed to the Disney Princess chain. The audience for the author’s message is a wide range of groups and individuals, but, at its widest scope, the research project is intended for multinational media corporations, specifically those of whom are based in the United States, target the control group (preschoolers and kindergarteners), and have the opportunity to incorporate gender stereotypical characters into their products.
Although other readers will also find the results useful, especially other social science workers, the professional medium and high profile endorsements and financial support given to this project correlates directly with the large scale audience it is intended for. With respect to the genre through which the Pretty as a Princess (Abbreviated)
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