Disney : The Misrepresentation Of Women In Disney

Disney strongly portrays gendered stereotypes using their eleven official princesses. Young children, specifically young girls in this case, are extremely susceptible to being influenced by the portrayal of these gendered stereotypes. Golden and Jacoby performed research regarding how preschool girls interpret the gendered stereotypes shown through Disney Princess media, through both the young girls’ pretend play behaviors and the discussion of the princesses. Golden and Jacoby performed this research project in order to examine the perception of young girls in relation to princesses and awareness of gender-role stereotypes, a different research study found that girls who lived and accepted gendered stereotypes, in believing that women

The website is titled “Growing Up With Disney” and covers eight Disney movies produced in 1989 to 2016. Each movie gets its own webpage that focuses on the female lead character and each webpage includes a summary of the movie and a reflection of my thoughts on the character. The reflections focus on the formations of gender roles and how Disney has changed in the span of these eight movies. The audience targeted is those who share the same love for Disney movies and grew up watching them.

Disney princesses are fun for all ages, but their target audience is young children and “as children grow and develop, they can be easily influenced by what they see and hear”. Therefore, what they see and hear in Disney movies leaves an impression on them. The first princess, Snow White, was created in a time where each gender and race had a specific role in society. Recently, many believe that Disney has come a long way in regards to gender and race since Snow White, as several multi-cultural protagonists have been introduced subsequently, and gender roles do not appear to be as stereotypical as they once were. However, many of the apparent innocent messages about race and gender in these movies, can be exposed as otherwise. Despite

Walt Disney over the years has impacted the lives of millions of children with his animated films. His Disney movies have evolved in the last years and have moved from the traditional damsel in distress theme. Specifically, the classic movie Cinderella gives the wrong idea about what it is to be a woman for young girls. The movie portrays a young woman facing emotional, mental, and physical abuse by her evil stepmother and later falls in love with a charming prince. However, if viewers take a closer look, Disney’s anti feminist message is firmly emphasized. The story of Cinderella is sexist due to it’s lesson to girls that beauty and submission will award them a rich bachelor. This is seen through Cinderella’s submissive behavior, Prince

Disney makes over $3 billion on their Disney Princess products every year and now have over 25,000 items in their princess collection (Orenstein 2). Disney has played a big role in shaping not only societal viewpoints on what young girls should like, but also what little girls believe they should enjoy as well. Gender stereotypes have been around for a long time, but now with technology advancements, such as media in western society is able to play a bigger than ever role in influencing people’s perspectives. Not only do we see gender roles and stereotypes in television shows, but also in advertisements and in children’s toys. Although many readers of Peggy Orenstein’s “What’s wrong with Cinderella” have argued that the princess culture is corrupting today’s young girls and making them more dependent on men, a closer examination shows that many girls grow out of the princess phase with no negative repercussions and choose whatever passions they want.

Bartyzel’s wide array of evidence to support her claim that princess culture narrowly defines what femininity means to young consumers makes her argument compelling. She used Disney’s unfitting princess makeover of the character Merida from Brave - who desperately fought against princess ideals in the movie - as an example of how Disney has a habit of backtracking their own progress. Bartyzel also provided accounts from mothers who support her claim by expressing that their daughters’ behavior had been shaped by princess culture. Additionally, Disney routinely overshadows the darkness of traditional fairy tales with overly idealistic narratives and has a history of depicting harmful racial stereotypes, problematic female characterizations, and unrealistic storylines (Bartyzel, 2015). Bartyzel examined these stereotypes and problematic characterizations with the design alterations made to Disney princesses; specifically, princesses of color. Finally, Bartyzel reinforced her argument by conveying that women are diverse and to overlook these differences affects how young girls view themselves. Bartyzel’s professional presentation, the various forms of evidence, her counter-arguments, and her examination of the different issues tied to princess culture helped convey a strong argument.

According to A Dictionary of Journalism, the media is defined as journalism as part of a much broader field of public communication organizations, including newspapers, magazines, radio stations, TV channels, the film industry, the music industry, websites, advertising, and public relations. For young children, media plays a predominant role in developing schemas of one’s identity, including body image, and gender roles. Young children spend the majority of their time viewing media, therefore the process of generating one’s identity based on his or her observation of media is inevitable. Disney’s princess movies have brought significant effects to children’s development of their identities. There are three main stages of Disney movies. The first stage is the “princess” stage, where the movie depicts the most stereotypes (i.e. Snow White and the Seven Dwarfs). The second stage is the “rebellious” stage, where the princesses are illustrated as curious and adventurous, yet still show the aspect of female stereotypes (i.e. Jasmine in Aladdin). The third stage is the “hero” stage, where the princesses are shown to fight the female stereotypes (i.e. Mulan). Although Disney has portrayed more complex, yet evolving gender roles as time went on, Disney’s princess movies had significant effects on young audiences by planting changing gender stereotypes.

In our modern society parents want to know who the best role models are for their children; especially parents of young girls. Most girls are introduced to Disney Princesses at a young age, but what most parents don’t know is that not all Disney Princesses are positive role models of modern society. The princesses were amazing role models for their time but since then many opinions have changed on what is expected of women and what is not some; people in society today can argue weather certain qualities that the princesses posses are acceptable for today’s youth. The most famous princesses are the “Original Disney Princesses” :(in chronological order) Snow White, Cinderella, Aurora, Ariel, Belle, Jasmine, Pocahontas, and Mulan.

Cassandra Stover explains in her Journal Damsels and Heroines: The Conundrum of the Post-Feminist Disney Princess, the dramatic shift with Disney princess at the peak of the late 1980s and early 1990s. She explains that the shift can derive from feminist movements and how the change can be directed to the third wave of feminism. She examines the original Disney princesses and decribes them to be more passively aggresive and unindependent, while the new princesses are more independent and brave. The author then explains if the shift from the old to new princesses are actually better, and not just different. Stover analysizes that Disney princesses evolve and are a part of the worlds change on feminism.

For decades now, Disney Corporation has been providing us with countless films made to delight and amuse children and adults alike. But not all Disney films seem particularly appropriate for their target audience. Many of these films portray violence, gender inequality, and skewed views of leadership roles that seem altogether inappropriate for impressionable young children. Better and more contemporary heroines need to be added to Disney’s wall of princesses in order to counteract years of sexism.

What young girl does not dream of becoming a princess and living in a castle happily ever after? Virtually every young girl identifies with princesses and has watched at least one Disney Princess movie. From the first movies of Snow White and Cinderella, to the later movies of The Little Mermaid and Beauty and the Beast, to the most current movie Moana, Disney Princess movies permeate not only the movie theaters, but also our culture. In fact, “becoming a princess is as easy as purchasing a tiara and hosting a princess-themed birthday party or buying a Halloween costume and playing pretend” (Garabedian, 2014, p. 23). Nonetheless, as declared by Princess Merida in the movie Brave, “there comes a day when I don’t have to be a princess. No rules, no expectations. A day where anything can happen. A day where I can change my fate” (Andrews & Chapman, 2012). In other words, does the life of a princess measure up to the expectations of little girls everywhere? The Disney Princess brand has grown incredibly popular, especially with young girls. In spite of this, the franchise has also become extremely controversial due to potential gender stereotypes in the films. “Gender is one of the most discussed topics in today’s society…[it] represents and also reproduces certain attributes, expectations and roles which are associated with male and female…influencing the views and opinions of future generations” (Maity, 2014, p. 31). Yet, is the Disney Princess brand harmful to young children due to gender stereotypes? Two essays that contemplate the Disney Princess brand and gender stereotypes with opposite viewpoints on this controversial issue are “Girls on Film: The Real Problem with the Disney Princess Brand” by writer Monika Bartyzel and “In Defense of Princess Culture” by writer and mother Crystal Liechty. However, Liechty’s essay “In Defense of Princess Culture,” is the most effective article in convincing the audience of her point of view due to the claim, support, warrant, language, and vocabulary employed.

Disney is one of the most successful and largest companies in the world. They have their hand in nearly every form of entertainment as well as media, and broadcasting. Disney is best known for their animated films, unique cartoon characters, catchy musicals, and fairy tales that most of us were first introduced to as children. They are one of the few entertainment companies in the World whose primary demographic is children and teens. Nearly everybody is familiar with the Disney name and its brand, and its realistic to suggest that nearly everybody has experienced a Disney film and animated character at some point in their lives; which may have helped to influence them or their behaviors or even their

Once upon a time in a land not so far away, the society of man created the idea that it was a woman’s job to conform to the ideologies generated in fairy tales. From women depending on their prince charmings all the way to romanticized sexual abuse and lack of consent, stories like Cinderella and Snow White radiate sexism within an array of scenes of the stories and films. Not only does this affect the way that men view women, but it has had a relatively negative effect on the ways that many women view themselves. Many fairy tales have made their way into mainstream culture, and today many young girls and boys grow up hearing and seeing the subliminal messages in fairy tales. As more and more fairy tales make their way onto the big screen, it can be seen that all princesses seem to share a common feature other than their crowns and lack of self worth without a man by their side; their tiny waists. In recent years during the 21st century more and more people in the media have been calling out fairy tales for their anti-feminist attitudes with sexism, body standards as well as societal comments about women being dependent on men.

Cramped in a small Los Angeles office, Walt Disney drew a few larger than life cartoons. After Disney’s big hit Alice Comedies and cartoons of Mickey and the gang, he moved his office to Burbank, California. There, Walt and his brother, Roy, came up with their most famous movies such as Cinderella, Snow White, and Alice in Wonderland. Now with two American amusement parks, three international parks, multiple cruise lines, multiple resorts, over five hundred films, and over thirty academy award, it’s hard to not heard of Disney. Every boy or girl has at least seen or heard of Disney movies. It’s such a big part of society today that it becomes influential in a kid’s childhood. This project will look at the underlying effect of the Disney princess phenomenon and how it shapes a young girls’ perspective of herself and how she’s “supposed” to be.

Even though Belle loves to read, her favorite chapter is the one where the woman meets her man. She dreamt to get out of her town for adventure but her drive is to find her “Prince Charming” and eventually marry him. The community still values masculinity and maleness while devaluing femininity and femaleness, Gaston treats Belle as though she is a just a commodity, a gold to have an analogy for him to get. In this movie, violence was also present. The Beast was horrifically abusive but as a girl, and his prisoner, she has to change the Beast into a Prince, from being abusive to kind hearted. Being in control and in an abusive relationship has been romanticized because in the end, there will come out a man that will care for her. This movie shows that a woman must accept the fact that men are dominant.