Disney : The World's Leading Provider For The Entertainment Industry

The Walt Disney or simply ”Disney” is an American mass media corporation, it was founded be Walt Disney and his brother Roy o Disney in October 16 1923. It is one of the biggest animation industries with it’s hand in live-action film, television and theme park. The company current name was came in 1986 and expanding in different area’s like theater, radio, music, publishing and online media. It is one of the biggest organization which has many product of it’s different sectors. From television to media to theme park to publishing it has many hands. It is the leader in animation industries. Now it is one of the leading organizations with annual revenue of 45 billion. It was Walt’s understanding that coordinating the talents of the people he hired, and pointing them at the direction of his ultimate goal was his most important job. Walt was an innovative and visionary man that used his animation background to co-found, manage, and set the platform for The Walt Disney Company’s future. Disney has five main

The Walt Disney Company is considered to be one of the most active family entertainment companies in the world. Primarily Disney became known as an animated film company and a cartoon creator. Later, the company expanded its range of activities into other markets through the Disney stores and theme parks around the world. The Walt Disney Company’s key objective is to be the world’s premier family entertainment company through the ongoing development of its powerful brand and character franchises.

Introduction The Walt Disney Company is an American diversified multinational mass media corporation. It is the largest media conglomerate in the world in terms of revenue. It generated US$ 42.278 billion in 2012. Disney was founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, and established itself as a leader in the American animation industry before diversifying into live-action film production, television, and travel. The Walt Disney Company operates as five primary units and segments: The Walt Disney Studios or Studio Entertainment, which includes the company's film, recording label, and theatrical divisions; Parks and Resorts, featuring the company's theme

According to Robert Iger, CEO of The Walt Disney Company, Disney’s corporate strategy for diversification is a combination of three objectives that are to be achieved through the fundamental alignment of the Company’s core business units. The three objectives to be achieved by The Walt Disney Company are (1) creating high-quality family content, (2) exploiting technological innovations to make entertainment experiences more memorable, and (3) expanding internationally. The Walt Disney Company’s three objectives that make up the Company’s corporate strategy are to be achieved through each of the Company’s core business units that are split up in to five divisions (1) media networks, (2) parks and resorts, (3) studio entertainment, (4) consumer product, and (5) interactive media.

The Walt Disney Company is a media and entertainment corporation that is centered in the United States but also spans across North America, Europe, Asia- Pacific, and Latin America. Disney has five main components in which it operates, which includes media networks, parks and resorts, studio entertainment, consumer products, and interactive.

Under his leadership the company went from two theme parks to nine located throughout the world. Disney now consists of the Magic Kingdom, Disneyland, California Adventure, Animal Kingdom, Epcot, Disney Studios, Euro Disney, Tokyo Disney, and Hong Kong Disneyland. In addition to the theme parks Walt Disney has acquired several companies to increase their television and movie presence. Some recent examples include the acquisition of Pixar Entertainment, Marvel Comics, and the ABC television networks (Goldman, 2009). Eisner is also credited with the creation of the Walt Disney Cruise Line that is made up of four ships; the Wonder, Magic, Dream, and Fantasy (Disneycruise.com, 2011). Disney.com said "Making dreams come true every day is central to our global growth strategy" (2011, p.2).

The Walt Disney Company is an outstanding renowned entertainment and media corporation with business ventures in Media Networks, Parks and Resorts, The Walt Disney Studios, Disney Consumer Products, and Disney Interactive. Walt Disney Company is a diversified corporation with products all around the world. (The Walt Disney Company, n.d.)

Walt Disney World is a subsidiary of the Walt Disney Company, an internationally recognized ‘entertainment and media enterprise with five distinct business segments: media networks, parks and resorts, studio entertainment, consumer products, and interactive media,’ (Company Overview). In the 2015 fiscal year, Walt Disney World Resort had higher attendance growth and more occupied room nights than ever before (Walt Disney Corporate Communications, p. 3). This beloved company is famous for its family-friendly entertainment, geared toward making magical memories and an unforgettable family vacation experience.

The Walt Disney Company has a very strong revenue base. Datamonitor explains, “A broad and diversified revenue base insulates the company from economic cycles in one industry

For example, The Walt Disney Corporation owns more channels than just the ones that share its namesake. These companies include: ABC broadcast network, Disney Channel, Freeform publishing, The History Channel, Lifetime Movie Network, Marvel Studios, Pixar Studios, AND a 32% holding of Hulu, an 80% holding of ESPN Inc., and 50% holding of A&E. If you didn’t know the name by now, then it should be painfully obvious at this point. The scarier thing is that each of the networks listed has even more subsidiaries that add to the reach of Disney. One example is ESPN Inc., it owns ESPN, ESPN2, ESPN3, ESPN on ABC, ESPNews, ESPN Deportes, ESPN Films, ESPNU, ESPN Classic, ESPN Now, SEC Network, and ESPN The Magazine… just to name a few (6).

First this includes theme parks, hotels and resorts, and Disney’s cruise lines. Disney has parks, in numerous global cities. In 2014 Disney had an 18% increase in operations (Gamble & Turnipseed 2014).

For my final paper I chose to discuss The Walt Disney Company. Since the Company is so large and made up of four primary business segments, I decided to focus on one particular segment: Parks and Resorts. This segment is composed of the theme parks, cruise-line, and vacation club resorts.

The Walt Disney Company and its subsidiaries is a diversified worldwide entertainment company with operations in four business segments: Media Networks, Studio Entertainment, Parks and Resorts, and Consumer Products.

Disney connects with their core customers, families, by marketing entertainment. They do this with their five business segments which have something for everyone. Their business segments include entertainment, parks and resorts, consumer products, media networks and interactive media. From being a fan of Disney and visiting myself, out of the five segments, I believe that the parks and resorts are the best way Disney connects with their customers. There really is something for everyone at the parks. They have so many different rides, characters, stores, restaurants, etc. There is also much thought and detail at the parks that makes the guest feel like they're apart of the story. Disney trains their employees how to interact with their guests,

As Walt Disney Company is famed for its creativity and strong global brand, Disney appear to create value in its business primarily through a differentiation strategy.