Disney Theme Park Case Study

3545 Words May 31st, 2006 15 Pages
Disney Theme Park Case Study Questions
1. The things that motivated Disney to set up theme parks abroad were more business opportunities. The management realized how successful they were in the US and that their resorts attracted a lot of foreign travelers. Realizing this allowed them to consider tapping into the global market, which would mean more profits and a more global company. The pros from the standpoint of the Walt Disney Company would be more profits, gaining global product and differentiation, and better diversifying their company. The cons from the standpoint of the Walt Disney Company would be research costs, political risks in other countries, and cultural problems with other countries.
2. Disney Land leaders questioned
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With a growing economy and strong US relations, a business venture into that region would be of great consideration for the Walt Disney company.

Country Background
Brazil: Brazil became an independent nation in 1822. It is the largest and most populous country in South America. It continues to pursue growth in both agriculture and industry. It has many natural resources and a large labor pool becoming the leading economic power in South America. Unequal income distribution and high debt remain the main problems of the economy (CIA World Fact book).
Chile: Chile became an independent nation in 1818. Chile continues to grow economically due to good economic policies and a democratic government. It has also gained regional and international leadership roles because of its stable, democratic environment (CIA World Fact book).
Colombia: Colombia became a free nation in 1830. Since then it has many problems with drug trafficking and other drug related problems. It is highly corrupted and violence is widespread, but it doe show some signs of improvement with an ongoing peace process in the works (CIA World Fact book).
Country Comparisons on Country Background:
Of the three countries we chose, we think Brazil is the best country to build a Disney Theme Park in. Referring to Table 1, Brazil has the largest land mass and the best climate of the three countries. Its climate is temperate, which would mean the theme park could

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