Disney Theme Parks

1068 Words Nov 13th, 2010 5 Pages
1. As stated in the book International Business, there are three major operating objectives that encourage businesses to engage in international business. These three objectives include expanding sales, acquiring recourses, and to minimize risk. I feel that Disney was motivated by all three of these aspects, and possibly others when deciding whether or not he should move more of his business abroad. After seeing how successful the two theme parks in the United States were doing, the next option would be to expand. By expanding the parks into five international parks, Disney’s theme parks outside the United States would reportedly exceed that inside the country. I think that Disney also wanted to diversify and to let others experience …show more content…
If these changes were not made, the problems would cause Disney to go bankrupt. After finding an investor, Disney immediately took action. The company lowered their prices, agreed to make French the first language, terminated the no-alcohol policy, and took on more promotional projects to advertise the park more efficiently. Another great contribution to making Disney Paris a success was the French government. The government decided to expand the Paris railway and connect it to the park. This would allow the park to be joined to the rest of Europe.

4. In my opinion, yes, I think that Disney should set up a park in Shanghai. The other parks that have been opened and running for a few years have shown great success. I think this is a perfect city to create and begin another Disney theme park. Shanghai is a successful and fast growing city full of trading and profit. Because there is so much traveling and tourists going through China, Shanghai’s Disney theme park would attract a vast majority of these people to their park. China is also extremely over populated and will have plenty of local families visiting the park to give their children the Disney experience. The builders of this theme park need to be aware of the mass amount of people who will be visiting the theme park, and take in to
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