Disney 's Current Published Mission Statement Essay

Disney’s long-run success is mainly due to creating value through diversification. Their corporate strategies (primarily under CEO Eisner) include three dimensions: horizontal and geographic expansion as well as vertical integration. Disney is a prime example of how to achieve long-run success through the choices of business, the choice of how many activities to undertake, the choice of how many businesses to be in, the choice of how to manage a portfolio of businesses and the choice of how to create synergies between those businesses (3, p.191-221). All these choices and decisions are

The Walt Disney or simply ”Disney” is an American mass media corporation, it was founded be Walt Disney and his brother Roy o Disney in October 16 1923. It is one of the biggest animation industries with it’s hand in live-action film, television and theme park. The company current name was came in 1986 and expanding in different area’s like theater, radio, music, publishing and online media. It is one of the biggest organization which has many product of it’s different sectors. From television to media to theme park to publishing it has many hands. It is the leader in animation industries. Now it is one of the leading organizations with annual revenue of 45 billion. It was Walt’s understanding that coordinating the talents of the people he hired, and pointing them at the direction of his ultimate goal was his most important job. Walt was an innovative and visionary man that used his animation background to co-found, manage, and set the platform for The Walt Disney Company’s future. Disney has five main

The Walt Disney Company is considered to be one of the most active family entertainment companies in the world. Primarily Disney became known as an animated film company and a cartoon creator. Later, the company expanded its range of activities into other markets through the Disney stores and theme parks around the world. The Walt Disney Company’s key objective is to be the world’s premier family entertainment company through the ongoing development of its powerful brand and character franchises.

Introduction The Walt Disney Company is an American diversified multinational mass media corporation. It is the largest media conglomerate in the world in terms of revenue. It generated US$ 42.278 billion in 2012. Disney was founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, and established itself as a leader in the American animation industry before diversifying into live-action film production, television, and travel. The Walt Disney Company operates as five primary units and segments: The Walt Disney Studios or Studio Entertainment, which includes the company's film, recording label, and theatrical divisions; Parks and Resorts, featuring the company's theme

In order for Disney to remain a dominate player within all of its markets, the company must focus on key aspects of its internal environment. Disney must concentrate on aspects such as core competencies, corporate governance, and synergies to assist in forming a sustainable competitive advantage.

The Disney Corporation has had both positive and negative effects on American society. Disney has majorly affected both the youth and adults in America by way they interact with each other, what they expect from each other, and how parents bring up their youth in harsh and unrealistic expectations according to Disney. Disney has fostered a strong sense of imagination in the past, present and future youth of America. This sense of imagination is necessary to the development of children when it comes to success in life and self-confidence. The Disney Corporation knows how to work it’s audience for a profit and mastering that skill has allowed Disney to accumulated billions by advertising and selling fantasies to young children and their parents. It’s also these very ideas that influence what Americans believe our government and policies should be founded on. In “The Mouse That Roared” the author states “Education is never innocent, because it always presupposes a particular view of citizenship, culture, and society. And yet it is this very appeal to innocence, bleached of any semblance of politics, that has become a defining feature in Disney culture and pedagogy” (Giroux 31) This quote defines Disney at large. Disney has created the idea of ‘imagination’ in American society and perpetuates it in everything America does and influences everything America stands. In everyday American life, politics and business, The Disney Corporation has a hand in it.

The Stakeholder analysis: The Walt Disney Company stakeholders consist of communities, business partners, board of directors/shareholders, employees, customers/guests, and major business segments. The board of directors/shareholders and the major business segments are in the section of high power, high importance. The board of directors and shareholders expect a return of net asset value and an increase in the growth of dividend payments. They also expect more involvement in the decision of the company. Included in this group are the long time ousted members Roy Disney and Stanley Gold. Major business segments, consist of Entertainment Studios, Consumer Products, Disney Parks and Resorts, and Media Networks. This group expects creative license to work on projects that allow them to express the creativity of their individual organizations. This requires them to have the freedom of innovation and independence to make choices.

The Walt Disney Company started as a small entertainment company in 1923 (Disney.com, 2011). Since that time the company has used various strategies enabling them to grow into a global entertainment company.

The Walt Disney Company is an outstanding renowned entertainment and media corporation with business ventures in Media Networks, Parks and Resorts, The Walt Disney Studios, Disney Consumer Products, and Disney Interactive. Walt Disney Company is a diversified corporation with products all around the world. (The Walt Disney Company, n.d.)

The Disney theme parks mission statement is "We create happiness by providing the best entertainment for people of all ages everywhere. " Creating happiness is something that Walt Disney took very seriously. His own personal experiences influenced the values, vision, and mission of the company. Experiencing

Chapter three will cover the decision making process and for it the write of this business report will utilise different tools and frameworks in terms of thorough analysis of the case regarding The Walt Disney Company and Pixar and their external and internal factors. One of the apporpriate tool for external analysis of both comapnies is Porter’s Five Foces Analysis that has been utilised by the write for industry analysis of both companies. This tool will allow write to understand the industry in better way that The Walt Disney Company and Pixar are falling individually. Besides, it will allow the write to evaluate the current position and

The Walt Disney Studio’s Diversity Mission Statement is “To create an inclusive environment that is open to all perspectives, allowing us to tell compelling stories in film, animation and music that visually and emotionally reflect our audience worldwide.” “The Walt Disney Studios maintains that the only existing boundaries are those of talent, ambition, imagination and innovation.” (Moore, 2007)

Walt Disney’s objectives is to be one of the world’s leading producers and providers of entertainment and information. They seek to develop the most creative, innovative and profitable entertainment experiences. Disney managers focus on generating the best creative content possible promotion innovation and utilizing the latest technology, while expanding into new markets around the world. Just as those goals are set within the corporation they have another goal that they have set, which is to reduce the amount of fuel and waste they produce in order to minimize the pollution that affects our environment. Disney’s environmental awareness focuses on using resources wisely and protect the plants as they operate and keep their business growing. The corporation started their first environmental targets in 2009, which was and still is an ongoing goal for the corporation, zero net greenhouse gas emission, zero waste, and conserve water resources. In 2009 the corporation announced a goal related to minimizing the environmental footprint of their products, they began developing a paper sourcing policy and an environmental responsibility index that request information on key environmental impacts. One of their goal Zero Net Greenhouse Gas Emissions and their target is that by 2020, reduce net emissions by 50% from 2012 total levels. For Zero Waste their target is that by 2020, achieve 60% waste diverted from landfills and incineration. For Conserve Water

The Walt Disney Company Parks and Resorts strive to be the leader in innovative and creative family entertainment in the world. The mission of The Walt Disney Company Parks and Resorts is to provide “magical” experiences to all guests that visit our Parks and Resorts. We use technology, innovation, and imagination to create a unique entertainment experience comparable to nothing else.

The success of Disney's businesses is highly dependent on maintenance of intellectual property rights in the entertainment products and services they create. Actually, Disney is related to the government also because since it was created, there have been many propaganda films for the US government during WW2. “The government looked to Walt Disney more than any other studio chief as a builder of public morale providing instruction and training the sailors and soldiers” (Radeska 2016). On the other hand, when Walt Disney had created these parks, he didn’t do it with the taxpayer’s money, since he didn’t want to “tap in the public resources”. This means that although in some way helping the government with the propaganda films, they didn’t want to use their fund, they wanted indecency. In a broader sense even if they won’t be dependent on the government, if they change their laws and regulations Disney will be affected for sure. Also, as I mentioned Disney’s political outlook is not very consistent since Disney operates in different countries and different countries have different regulations. Those regulations can somehow determine what content is going to be shown according to their safety