Disney 's Roster Of Heroes

Dr. Margaret Neale, Professor of Organizational Behavior, Stanford University Graduate School of Business, the narrator and instructor, describes the objective of the video. She drives us though the process and gives us tips, recommendations, common errors and many explanations about what is happening during the negotiation.” (Video Media Group of the Stanford Alumni Association, 1997)

Negotiations are a part of daily life whether we are aware of them occurring or not. In everything that we do there are preferred end results and the end results are likely to affect more than one person. The goal in this however, is to ensure that all parties are equally benefited from the actions and reactions that occur to create that end result. While some dealings are done in a more subtle manner without a great deal of negotiation per say there are other situations that would warrant more vocalized mutually acceptable compromises. The purpose of this paper will be to effectively explain a situation of which required negotiation on the part of both parties that almost all of us have endured and that would be the process of buying a

Negotiation is a fundamental form of dispute resolution involving two or more parties (Michelle, M.2003). Negotiations can also take place in order to avoid any future disputes. It can be either an interpersonal or inter-group process. Negotiations can occur at international or corporate level and also at a personal level. Negotiations often involve give and take acknowledging that there is interdependence between the disputants to some extent to achieve the goal. This means that negotiations only arise when the goals cannot be achieved independently (Lewicki and Saunders et al., 1997). Interdependence means the both parties can influence the outcome for the other party and vice versa. The negotiations can be win-lose or win-win in nature.

Now let’s discuss the creator George Lucus and the producer of the movies 20th Century Fox. George Lucus’ net worth is believed to be between $3.4 and $3.6 billion and growing. He wrote every movie and through negotiation kept all rights to the movies and all affiliates so to this day continues to get profits from all Star Wars licensed products. 20th century fox grossed appx. $2 billion 730 million 270 thousand 5 dollars from producing all of the movies. Originally around

“The Player” was a negotiation between the newly appointed Vice-President of National Artists Productions (NA) and a successful Hollywood director. This negotiation could have resulted in the first major motion picture deal that the producer would have worked on after his promotion to VP. In this negotiation I played the role of the Vice-President. My goal was to reach what I felt was the most satisfactory agreement possible with the Director. There were 11 issues to negotiate, and each had points associated with them to show the importance of each issue. The 11 issues included the following: director’s base salary, pre-production budget, post production schedule,

Consistent with our bargaining strategy, we would also like to work on building a trusting relationship with management in order to get the most out of integrative bargaining. We can do this over the course of the next several months by holding meetings with them to gauge where their interests lay. Through attitudinal bargaining we can lay the ground work for open and transparent dialogue about our objectives. These bonds increase the likelihood that integrative bargaining will succeed and reduce the likelihood of an

Disney used the character of Mickey Mouse and others to create movies that customers enjoyed like “Beauty and the Beast” while Pixar was producing made up animated characters to create films like “Cars” and “Wall-E”. Disney was creating animated movies but struggling to generate the amount of money Pixar was making on producing only one movie a year. Disney wanted to grow in creating more animated movies and decided to buy out Pixar in 2006 for $7.4 million dollars. (Barnes, 2008) According to Disney’s CEO Robert

“Baseball is like church,” Leo Durocher once said, “many attend, few understand.” Nearly everyone agrees that baseball is America’s pastime but not nearly everyone understands it or it’s intricate parts; the same can be said for negotiation. The art of negotiation transcends any one topic or area. From our very beginnings as a country when we scored what went down as one of the greatest deals in history, the Louisiana Purchase, and later what may be known as the worst deal ever, the Boston Red Sox trading Babe Ruth to the New York Yankees. Contract negotiation has evolved immensely since the sport’s inception in 1839.

Negotiations are something that everyone experiences and does at some level. Even if informal, people negotiate and barter using what they have to offer to get what they want all of the time. However, there are times in life where the negotiations are much more serious and the stakes a lot higher. Whether official or unofficial, there are negotiation tactics and conditions that should be watched out for because they are a sign of potential problems.

For the negotiation observation assignment, I selected a Disney film to do an observation on. The film that I watched was Million Dollar Arm which I have seen before but I never watched the film in this aspect. The film is about an agent who is basically on his last breath in the sports agent field and he is looking to hit a home run with the right client that can get his 7 figures management company back to where it once was. The film had many different negotiation examples and covered many of the concepts that we covered in class.

In any negotiation, preparation is crucial; and having a set, outlined process to follow when preparing helps mitigate a potential oversight of any significant issues within the negotiation. Following a set process also helps one stay on task and in-line with what the important issues and factors are in a negotiation. In Bargaining for Advantage, G. Richard Shell provides a well-structured framework to follow in planning for a negotiation. For this reason, I used Shell’s negotiation preparation framework to plan for the negotiation between Rapid Printing Company (Rapid) and Scott Computers, Inc (Scott).

In chess you know the pieces but you can’t see into the other person’s mind. In negotiation you don’t necessarily know the ‘pieces’. You have to discover and develop your own pieces and find ways of uncovering your counterparts’.” The Essentials of Job Negotiations, (2011)

When entering into contract negotiations, the objective of each side is to obtain a contract of greatest benefit to their organization. This desirable outcome never happens by chance; it is always the result of careful planning. A critical part of this planning is understainding the role of power. This includes determining who possesses the power in bargaining, and establishing strrategies to bargain with individiuals who have more power than you. This power is needed to obtain the advantage in negotiating which will increase the liklihood of obtaining the goal (Lewicki, Saunders & Barry, 2011). Once in the heat of negotiation, it can be too late to try to catch-up on planning which failed to occur before the negotiation process began.

In today’s competitive scenario, achieving successful results through negotiations has become more important. But often negotiations face either complete failures or achieve far less than its actual potential. Also, such unsuccessful negotiations may perennially damage the reputation and relationships amongst the counterparties involved.

Established in 1923, Disney Studios released the first ever full-length animated feature film, Snow White and the Seven Dwarfs in 1937. By 2015, Disney Studios employed about “6,500 employees, and spent $2 billion producing films annually”. Alan Horn, Chairman of the Walt Disney Studios, oversees five studios, that together made up Disney Studios. The Walt Disney Studios Motion Pictures ‘Disney Live Action’ and Walt Disney Animation Studios ‘Disney Animation’ are directly from Walt Disney’s original studio. The three others were acquisitions made during Bob Iger’s time as chief executive officer of The Walt Disney Company. The first was Disney's competitor animation studio, Pixar, which was purchased for $7.4 billion in 2006; second, Marvel Entertainment, which had its roots in comic books, for $4 billion in 2009; and finally the legendary filmmaker George Lucas’ Lucasfilm for $4.05 billion in 2012. During this time, Disney Studios began pursuing a “tentpole” strategy, which entails investing in higher budget films that would hopefully produce a larger profit by pulling in a large portion of the market. The larger profit would also help compensate for losses that may occur in smaller budgeted films. As it stands, Disney studios currently produces 10-12 films annually with approximately eight of them with production budgets in excess of $150 million. The current breakdown of tentpole films expected annually is as follows: two from Marvel, one from Lucasfilm, one from Pixar,