Disney 's Target Audience And Its Effects On Young Adults And Adults

xx. Walt Disney has developed the ability to internationalize their brand through diversification in entertainment and products for different cultures.

“The mission of the Walt Disney Company is to be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world” (According to "Walt Disney Company Mission Statement" (2011)

The Disney Channel shows as a whole are not supposed to appeal to mature audiences. These shows are "geared towards kids ages 6-14", these shows "[reach] more than 96 million US homes"("Disney | ABC Television

The success of movies and television programs were due to diversity and distribution. It does its own distribution and targets several markets from children to adults. Finally, the Disney character consumer product sector, which includes clothing, home goods, and toys, has been an extremely important asset to the company. For example, by establishing deals such as an agreement with Mattel, Disney was able to manufacture more than 14,000 Disney licensed products. Furthermore, Disney expanded it’s retailing by opening up Disney stores.

The key facts presented in the ?Walt Disney Around the Globe? case study presented by Ferrell, Hurt, & Ferrell, 2009, discussed expansion and more specifically globalization expansion into international markets. The key facts presented were the history of The Walt Disney Company. Disneyland first opened in 1955 in Anaheim, California with a second location opening in Orlando, Florida in 1971, and the barriers and issues faced when opening international Disneyland theme parks. After enjoying the American successful ventures the company looked to global expansion to build on their brand image. Brand image is the image of the product of the company and

Aiden Impact of Disney Introduction: http://whmc.umsystem.edu/historicmissourians/name/d/disney/ Product Launch: http://cs231n.stanford.edu/reports2016/265_Report.pdf Brand culture: https://www.uwlax.edu/urc/jur-online/PDF/2004/francoeur.pdf Culture& effect: http://www.truth-out.org/opinion/item/2808:how-disney-magic-and-the-corporate-media-shape-youth-identity-in-the-digital-age Frozen example: http://www.forbes.com/sites/natalierobehmed/2015/07/28/the-frozen-effect-when-disneys-movie-merchandising-is-too-much/#61ba13235f08 Globalization: http://www.culturaldiplomacy.org/academy/content/pdf/participant-papers/2014-01-acd/Barbora_Zavadilova_-_Learning_consumer_values_through_the_Disney.pdf http://www.environment.ucla.edu/newsroom/making-the-magic-more-sustainable-at-disney-parks-and-resorts/ Film effect& Value: https://hbr.org/2013/05/what-makes-a-good-corporate-st Product diversification: https://hbr.org/1997/11/to-diversify-or-not-to-diversify http://s3.amazonaws.com/academia.edu.documents/35366606/Forgacs__Disney_animation_and_the_business_of_childhood.pdf?AWSAccessKeyId=AKIAJ56TQJRTWSMTNPEA&Expires=1477463721&Signature=lbXCVhHWle5%2BYKQBRyer5qbu%2BTw%3D&response-content-disposition=inline%3B%20filename%3DDisney_animation_and_the_business_of_chi.pdf Introdution Disney brand background Disney brand history Disney brand value Disney brand culture Impact of Disney Disney film impact Disneyland impact Product Product diversification Why are Disney products so

The Walt Disney Company is a worldwide entertainment company. The company has a variety of broadcasting networks such as radio, television, stores, and theme parks. The Walt Disney Company is a name that customers trust. The company is known for their worldwide theme parks and their movies. Disney is a well trusted company with over 50 years of business. The Walt Disney Company is part of the Media Industry and Broadcasting. The company began in 1923 by Walt Disney with their first film Alice’s Wonderland, and have then expanded to be a diversified entertainment company. Splitting into five different business segments which are Parks and Resorts, Media Networks, Studio Entertainment, consumer productions, and interactions with different countries

Disney licenses the third parties to create and distribute movies and earns a licensing fee (Forward, 2013). Some programming is also distributed and sold by its own studio segment, and Disney websites or ESPN.com. Like other business segments, there is both horizontal and vertical integration. The development of new productions in this area provides opportunities for new consumer products based on characters in those productions, as well as new rides and shows at WDP&R. Consumer Products Disney produces apparel, toys, home furnishings, electronics, food, stationery, and health and beauty that could be sold through merchandise licensing, publishing, and the retail business. This segment plays an important role in Disney’s related diversification strategy.

For my project, I chose to survey people on how they felt about Disney movies and the relating maturity levels. This is important to me because I know of people who have been ridiculed and laughed at for liking Disney and having merchandise. I wanted to see just how many people hated children's movies that they would bully someone else over the subject.

In fact, Disney is not only making money on young people but also focusing on them and trying to find ways that can help them. The final purpose of Disney is to affect young people and help them shape themselves. To influence young girls, Disney had created a princess story line since the first princess cartoon “Snow White and the Seven Dwarfs”. The line has been concluding 15 princesses now. Disney even has developed a individual series of products that include shows, toys, and costumes based on those princesses and their stories. In the other hand, to influence young boys, Disney has Star Wars and Marvel superheros . And, most people may would not believe , but the princess line also works on influencing young boys. Disney is using 2 methods

The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.

“Children ages 2-5 spend 32 hours a week in front of a TV- watching television” (Boyse, 2010). Young children are spending so much time in front of the television and should have a network dedicated exactly to their age group that is fun, engaging, appropriate, and educational. Disney Junior does all of these wonderful things. Throughout this analysis will be: determining the target audience, discussing promotions, focusing in on three very popular shows, and looking at other shows on the network that also appeal to our archetypal viewer.

Disney has major competition from the media industry, competition is high for viewers with other television networks. This competition is also with satellite providers and several media networks to maintain a target audience.

The Brand of Disney is our major distinctive competency. With our assortment of characters, primarily our star Mickey Mouse, we are known worldwide through various sources which provides us a competitive advantage. Disney theme parks are reinforced by Disney TV programs, merchandise and movies. The company has unique ability to consistently produce entertainment in various mediums while keeping cost fairly low.

The networks segment of Disney includes national broadcast television, television production and distribution, domestic television stations, international and local cable networks, domestic broadcast radio networks and stations and publishing and digital operations. Television Disney/ABC Group encompasses Disney 's global entertainment and news television Properties owned television stations group, and radio and publishing businesses. Disney/ABC channels, and creates programming and the advantages of franchising to all businesses of Disney. Television stations group, ABC operates more than 220 affiliated stations and the ABC 's group of television channels owned ten television stations, six of which are in