donations from the Royal Hong Kong Jockey Club. Because of the low admission, the park was not profitable. In 1992, Ocean Park attendance was up to 3 million. The park became deficit again after 1998, because of Asian Crisis which is the key factor leading the number of visitors dropped significantly. And importantly, the whale “Willy” died. Attendance rate did not improve, although China had sent two panda that was first ever happened in Hong Kong in 1999. To improve the situation, the park had shut
expectation. 1 Figures are provided by Hong Kong Tourism Board (HKTB) A Two Years Marketing Plan for Ocean Park Page 7 of 49 (D) SITUATION ANALYSIS 1. SWOT Analysis By using SWOT analysis to identify the key strengths and weakness of the Park and audit its external factors of
Walt Disney Corporation Marketing Audit Max McKay Sabrina Coady Henrik Oiseth Principles of Marketing 308 Professor Simpson November 14, 2006 Walt Disney Corporation Founded in 1923, the Walt Disney Company has predicated itself as the world’s best in the family entertainment business. After 80 years in the business, who could argue with that statement? Today, Walt Disney Corporation dominates the market of family entertainment. An unparalleled experience is the direct affect
potential in television and started the Disneyland anthology series, which featured Davy Crocket the first mini-series. The series played on all three networks and went through six name changes, but it is the longest running series, twenty-nine years. The Mickey Mouse Club premiered in 1955 and produced many stars. Walt wanted to create something new. He wanted a place where parents and children could have fun together. This was the groundwork for Disneyland. It took many years of planning and construction
PART SIX cases 2 THE CULTURAL ENVIRONMENT OF GLOBAL MARKETING O UTL I N E O F CASES 2-1 The Not-So-Wonderful World of EuroDisney— Things Are Better Now at Disneyland Resort Paris 2-2 Cultural Norms, Fair & Lovely, and Advertising 2-3 Starnes-Brenner Machine Tool Company: To Bribe or Not to Bribe? 2-4 Ethics and Airbus 2-5 Coping with Corruption in Trading with China 2-6 When International Buyers and Sellers Disagree 2-7 McDonald’s and Obesity 2-8 Ultrasound Machines, India, China, and a Skewed
Corporate Communications The Case of The Walt Disney Company Table of Contents Executive Summary ......................................................................................... 3 Chapter 1 Communications Audit of Disney 1.1 Communications Audit Methodology & Execution............................................................ 8 1.2 Conclusion ........................................................................................................................ 19 Chapter 2 Application
(b) External Audit CPM – Competitive Profile Matrix For Marriott International, competitive profile matrix is essential tool used in strategic management process of the company as there contain imperative critical success factors of the Marriott International strategic
involved the production of original feature films and other related media (and though the media network division of the Company is still the organization’s leading generator of revenue) the company has long since stopped being your typical “animation studio” or “film production company.” In 1951, with the opening of Disney’s first theme park (Disneyland, in Anaheim, California) the Company made a dramatic shift from a media-oriented company to
© Paul Hoang and IBID Press 1 Business & Management – Answer Book Important message from the author Dear Colleagues, Thank you for purchasing my textbook and for the encouraging words that many of you have passed on from around the world. In the final installment, I have put together answers/solutions to all 217 case studies. I hope you will find these solutions as a useful starting point. As with all B&M mark schemes, the solutions in this Answer Book should be used with caution
ELEVENTH EDITION MARKETING MISTAKES AND SUCCESSES 30TH ANNIVERSARY Robert F. Hartley Cleveland State University JOHN WILEY & SONS, INC. VICE PRESIDENT & PUBLISHER EXECUTIVE EDITOR ASSISTANT EDITOR PRODUCTION MANAGER PRODUCTION ASSISTANT EXECUTIVE MARKETING MANAGER ASSISTANT MARKETING MANAGER MARKETING ASSISTANT DESIGN DIRECTOR SENIOR DESIGNER SENIOR MEDIA EDITOR George Hoffman Lise Johnson Carissa Doshi Dorothy Sinclair Matt Winslow Amy Scholz Carly DeCandia