Disneyland Brand Audit. Disneyland Is The Leading Brand

Two of the biggest theme parks in Orlando, Florida are Walt Disney World and Universal Studios Florida. Both of the theme parks are huge competitors when it comes to getting customers and money. In this essay I will show you which of the two theme parks is better than the other, by using multiple different categories that theme parks use when making their parks.

Disneyland is a huge organization which has about 20,000 direct Disney employees and 3,800 third-party employees. But, every employee is controlled by top management without any remonstrant. The employees are happy with their work and perform well at work. This make a lot of profit for Disneyland. Disneyland as the self-proclaimed “happiest place on earth” occupies an enviable position in the amusement and entertainment worlds as well as the commercial world in general. What make Disneyland so successful in the world? Is just because of Walt Disney?

| The theme park was and continues to be one of the largest attractions of consumer culture in America. Disneyland didn’t solely make money through ticket sales, but the theme park advertised other Disney products like films and toys.

Cedar Fair has amusement parks in 9 states and also in Toronto, Canada. It owns 11 parks including Kings Island. It also owns two water parks. It’s headquarters are in Sandusky, Ohio and they have an amusement park called Cedar Point there. Matthew Ouimet is the President and CEO of the company. Earlier in his life, he served at Disneyland and has plenty of amusement park experience. The company Six Flags owns Six Flags Great America. Their headquarters are in Grand Prairie, Texas. The founder of Six Flags, Angus Wynne, opened the first park of their company in 1962 in Texas. They own 13 Amusement park and is the second largest theme park company in the US following

The Walt Disney Parks and Resorts is a product line offered by the conglomerate Walt Disney World. This line offers intangible products only.

The Walt Disney Company has seen their share of success in taking their parks and resorts into global markets. “60 years ago, the first Disney theme park opened, in California and was the brainchild of Walt Disney himself, who was motivated by the lack of entertainment options available to him and his two young daughters.” (Forbes, 2016). Disneyland California penetrated the market rapidly, and its popularity led to the opening of Disney World in Florida, followed by global expansion in Tokyo, Paris, and Hong Kong. Their latest expansion came in June 2016, on a 963 acres’ site in Shanghai, China (Xu, 2012). After one year in operation, Shanghai Disneyland is outpacing their most optimistic projections, and the park’s

Six Flags, officially Six Flags Entertainment Corporation, is an amusement park corporation based in the United States, with properties in the US, Canada, and Mexico. It is the largest amusement park company in the world, based on the number of properties owned, and is ranked sixth in terms of attendance.The company maintains twenty properties throughout North America including theme parks, thrill parks, water parks, and family entertainment centers. In 2016, Six Flags properties hosted over 30.1 million guests.

The anticipation of heightened demand dynamically affects admission price for theme parks. Walt Disney World and Disneyland recently introduced variable pricing in 2016 so that park tickets will cost more during holidays and peak period weekends. This only applies to one-day tickets, and not multi-day packages. Disney’s major competitor, Comcast’s Universal Studios, has also adopted demand-based pricing. One difference though, is that their system provides incentives for visiting on off-peak days, and/or booking tickets online in advance. Guests can get $5 to $20 off the walk-up price, with the bigger discounts saved for midweek, low-demand periods. A variety of other discounts, packages, and promotions are available to guests that are all designed to bring down the per-day admissions cost for visitors, while simultaneously ensuring a longer stay for guests. A longer stay is a win-win situation because it means more money spent overall at theme parks, restaurants, hotels, and gift shops.

  Since then, Universal has become one of the main leaders of the market. THE A-List attractions – Simpsons, Terminator 2: 3D are Universal theme parks most popular attractions.

The Walt Disney Company is known throughout the world as a leader in entertainment. The strategies that the Walt Disney Company have used include competitive advantage, a growth strategy, and a renewal strategy. When a person mentions a theme park, Disney is the first park that comes to mind. They were not the first theme park, but they have mastered the art of creating memories for adults and children alike. As a former employee of Disney I can vouch for the amount of effort that goes into

Walt Disney Company for eighty years has captured the attentions of millions of people around the world, offering family entertainment at theme parks, resorts, recreations, movies, TV shows, radio programming, and memorabilia (David, 2009). Today, Walt Disney possesses four main business segments: Disney Consumer products, Studio Entertainment, Parks and Resorts, and Media Networks. Each of Disney's business units increased profits apart from its interactive division, which was recently restructured (Garrahan, 2011). By combining Disney's long history with the commitment to quality, Disney Consumer Products has had a large and steady presence in the toy marketplace (Anonymous, 2010). Studio entertainment has been somewhat of

The Brand of Disney is our major distinctive competency. With our assortment of characters, primarily our star Mickey Mouse, we are known worldwide through various sources which provides us a competitive advantage. Disney theme parks are reinforced by Disney TV programs, merchandise and movies. The company has unique ability to consistently produce entertainment in various mediums while keeping cost fairly low.

In 1955, the most charming place in the world was ‘Disneyland’ was open for the public. The idea was to create a magical place for the whole family. Ever since then, Disneyland theme parks have been growing and today Walt Disney Company owns 14 theme parks in the world.

The Walt Disney Company Parks and Resorts strive to be the leader in innovative and creative family entertainment in the world. The mission of The Walt Disney Company Parks and Resorts is to provide “magical” experiences to all guests that visit our Parks and Resorts. We use technology, innovation, and imagination to create a unique entertainment experience comparable to nothing else.

In 1951, with the opening of Disney’s first theme park (Disneyland, in Anaheim, California) the Company made a dramatic shift from a media-oriented company to