Disneyland In Hong Kong- Good Or Bad?

Historically, the film, music and theme park powerhouse encompassed by the Disney Corporation has enjoyed massive success in exporting its brand, identity and products internationally. And on a domestic scale, Disney's theme parks and resorts have achieved a level of success fully unparalleled in the tourism amusement industry. However, success on a similar scale remains quite elusive where the international theme park industry is concerned. Just as Disney has struggled to gain a foothold with its Paris-based theme park, so too has its Hong Kong destination manifested more challenges than victories.

The Walt Disney Company has seen their share of success in taking their parks and resorts into global markets. “60 years ago, the first Disney theme park opened, in California and was the brainchild of Walt Disney himself, who was motivated by the lack of entertainment options available to him and his two young daughters.” (Forbes, 2016). Disneyland California penetrated the market rapidly, and its popularity led to the opening of Disney World in Florida, followed by global expansion in Tokyo, Paris, and Hong Kong. Their latest expansion came in June 2016, on a 963 acres’ site in Shanghai, China (Xu, 2012). After one year in operation, Shanghai Disneyland is outpacing their most optimistic projections, and the park’s

When Walt Disney opened Disneyland July 17th 1955 it was culmanation of ideas he had been formulating for ten years. Walt had a specific vision of what the park should be and how it should look, but also left the park open to the interpretation and ideas that each child who visited left with in thier memories. The idea of a place to welcome all and have no credance on who a person is but of the value of thier imagination and heart is an astounding thought, not only for the mid 1950s, but for today also. Disneyland has never been limited by what people believe are normal limitations but has strived to always shock and inspire with each visit to the park. Walt had been using this same formula of groundbreaking inoventions and a never

While most attractions in the Disneyland Park is for young children and tweens, Disney California Adventure Park targets teenagers and adults. This means Disneyland is able to attract people of all ages by a variety of its attractions, products, and services. Third, psychography provides Disneyland useful information about its customers. This can be illustrated by the customer’s motives. Disneyland understands that its customers are willing to spend a lot of money during their vacation, so it offers a lot of souvenir shops, bakeries and restaurants inside the park.

Disneyland is a place that people fall easy in the impression that theme parks take to a different imagination place. Disneyland was built for the fun of the young and the older. This is a place where dreams come true. The American public believes this magical place as “The Funniest on Earth.”

Disneyland is a place that people fall easy in the impression that theme parks that takes you to a different imaginary place. Disneyland was built for the fun of the young and the old. This is a place where dreams come true. The American public believes this magical place is “The Funniest on Earth.”

Key Facts and critical issues in this case talks about Disney World's big presence in United States with their Anaheim California and Orlando Florida Parks, which allowed national and international tourists to come and experience the wonders of Disney Parks. These parks at the same time created a solid economic stimulus and job opportunities for the State of California and Florida. Due to Disney's great success nationally, it was initially assume that the same success could happen, If Disney expanded business internationally. The journey started when Disneyland first opened on the international front in Tokyo Japan in 1983 (Ferrell, Hirt, Ferrell, 2009). The next international park that followed was constructed in France in 1992 and

My first reason is there would be more restaurants would come because a disneyland has a bunch of restaurants. So that means that there would be varieties of food. My second example is that it would be cheap. And last but not least you could go out and get something to eat and not have to stay at the resort. As you can see, a disneyland is a good idea.

Disney’s $17 million Disneyland theme park opened on July 17th, 1955 in Anaheim, California. After an interesting opening day involving several mishaps (including the distribution of thousands of counterfeit invitations), the site became known as a place where children and their families could explore, enjoy rides and meet the Disney characters. In a very short time, the park had increased its investment tenfold, and was entertaining tourists from around the world. With the original site having some attendance ups and downs over the years, Disneyland has expanded its rides over time and branched out globally with parks in Tokyo, Paris and Hong Kong.

The six Disneyland parks are located in Disneyland, Anaheim, California USA, Walt Disney World Magic Kingdom, Orlando, Florida USA, Tokyo Disneyland, Tokyo, Japan, Paris Disneyland, France, Disneyland Hong Kong, Hong Kong, China, and Disneyland Shanghai, Shanghai, China. Due to Disneyland originating in the US and being based off the American Disney movies the Disneyland's in America are 100% adapted to their local culture. Hong Kong Disneyland started out rough with them not being interested in the Chinese culture. In a short amount of time they found this wouldn't work to meet the yearly numbers. They then learned and adjusted the park to more of the Chinese culture. Disneyland did not start to well in France either. France are not big on

Hong Kong Disneyland, opened to visitors in 2005, is one of the two largest theme parks in Hong Kong. It successfully brings magical experience of Walt Disney to all the visitors just like other Disneyland around the world.

Disney’s target market consists mainly of family-oriented Asian tourists, primarily those from mainland China, Taiwan, and Southeast Asia. The mainland China accounted for large number of incoming visitors. At the time of Hong Kong Disneyland’s establishment, Hong Kong already enjoyed booming business and tourism sectors, but the government believed that the latter would be invigorated by the creation of a then absent “family tourist” niche. Below are the

Question 1: Assess the pros and cons of Disney’s decision to build a theme park in Europe. Do you think it was a wise decision to invest in constructing a new park near Paris?

These park attendees have other purposes for being in Hong Kong other than visiting HK Disneyland. Due to limited discretionary income, they will spend some of the money that they would have spent in other sectors or at other businesses in the HK economy at HK Disneyland. This is a negative side effect for the economy. We estimated that the crowding out effect would be 10% of per capita spending at the park for local residents and 10% of per day spending for base tourists. In addition, we changed the HK population growth rate to 0%, the rate of inflation to -1% (1% deflation), the tourism growth rate to 3.3%, and the post-2024 cash flow growth rate to -2%. The 3.3% tourism growth rate is the rate recently projected by the Hong Kong Tourist Association for the 2005-2020 period. The 6.48% rate that we used for our best estimate was the historical rate. The 3.3% rate is a reflection of the fact that tourists have lost interest in Hong Kong since the British gave in back to China. Nonetheless, we think that HK Disneyland will result in at least average tourism growth for Hong Kong. Also, we believe that the park probably would shutdown in 2024 in the worst state. Because of this, we did not include terminal cash flows. We believe the direction and magnitude of these changes in these variables will adequately simulate the worst possible future state of the economy for this project. To highlight some key calculations

Hong Kong was a prime tourist destination for a large number of people from the mainland. Disney focused on people from mainland, the local residents and