Disneyland Paris Marketing Strategy

889 WordsFeb 8, 20134 Pages
Student: Oana Jarda Master ACIA, an II An 2012-2013 The choice of target markets EuroDisney - an international market research disaster In this essay, the point of interest will be the market research disaster of Walt Disney Company after they opened a Disney park in Europe. The Walt Disney Company had experienced a big failure in the theme park business. Having successfully opened parks in the US and Asia, the idea to open one in Europe came natural. The city of Paris was chosen to host the new theme park. That was the first of many decisions that led to a very unsuccessful opening of EuroDisney. Many factors contributed to EuroDisney's ‘unhealthy’ performance during its first few year of activity and many of these factors could have…show more content…
3 Eurodisney Research Design." 123HelpMe.com. 06 Jan 2013

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