Disneyland Resort Paris

1499 Words Nov 3rd, 2012 6 Pages
Disneyland Resort Paris: a development after understanding local cultures
The case Disneyland Resort Paris: Mickey Goes to Europe introduced readers to the development of Disneyland Paris during fifteen years. Even though Disneyland Paris had a terrible start in 1994, it had a great improvement and bright future in 2007. The reason for its failure and success is the same: culture. Forgetting to respect local culture caused Disneyland to lose market and revenue in Paris, while adjusting its operations with culture issues put Disneyland Paris in a successful position.
The success of Disneyland in America
As a cartoon company which was founded in 1923, Walt Disney Company started its business in America. During the period to develop its
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As a result, the effects of culture differences will have lower power to stop guests feel Disney’s core value. * Reduce cost to increase net income under a condition of lower revenue of Disneyland Paris. The culture in Europe restricts the ability of Disney to absorb money form customers. Since it’s hard to change the culture in Europe, a better choice is to adjust financial approach to reduce the lose caused by culture. * Redesign services to attract more customers. Disney studio park and Val d’ Europe are two examples of services which capture more customers. The former one tries its best to include European elements in it. The approach provides guests something they were familiar with and attract more tourist to visit the Disneyland park. The latter one created a center to draw customers’ attention and affected their travelling preferences. Both of these two buildings were near Disneyland Paris and work as a transportation to connect the European culture and “Disney culture”. Buildings with familiar elements will make guests feel comfortable and reduce their unfriendly feelings to Disneyland Park. Therefore the park will get a chance to cross the cultural boundary and bring its customers excellent experiences. * Improve services to bring visitors back. In addition to existing services, Disneyland is doing kinds of improvements to satisfy customers and making them find new
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