Assignment for Resort Management
Due Date –
Assignment format
Welcome to Disneyland Resort Paris, home to Mickey and his friends. You are required to write an assignment of approximately six to eight pages (depending on size of text, etc.) in length.
You are required to write a formal assignment using the following areas as a guide and in this order please:
1) Front page – detailing the assignment title, course, date, class and instructor name
2) Table of Contents
3) Introduction
4) Summary
5) Methodology
6) Main body of the report using appropriate referencing, sections marked clearly and laid out in a methodical order which takes the reader through the subject areas outlined below
7) Conclusions
8)
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Its success is circumscribed by and dependent on the French government’s development strategies and judicial structures. Capital has had to negotiate with government the design of it’s commodified landscape, the continued organization of which has also been subject to pressure by its potential customers. The convergence of these agents’ guarantees that Disneyland Resort Paris will remain embedded in Marne-la-Vallee in spite of all the difficulties it has faced until now such as financial restructuring in March 1994.
The paper will first discuss how different approaches to economic globalization explain the Disney Company’s move to internationalize and how the choice of the site was based more on traditionally geographic reasons such as accessibility and availability of land. It will then demonstrate how the Company’s designs to ensure continued growth in the far future could only be accommodated by France with it’s New Town development strategy. This allowed the state to impose constraints on this private venture to ensure that it would remain a permanent part of the Francilian landscape whose new design the company had to negotiate. The paper will then show how Disneyland Resort Paris is not the white elephant that the French
Coney Island and Disneyland are two historical representations of pleasurable pastimes where Americans could go to temporarily leave behind their stereotypical duties and rigid social conduct. The American culture in the late nineteenth century to the twentieth century was a time period where Americans were establishing standards on ways to act and live in America. These standards combined the idea of happiness with socially acceptable behavior. Over time the American Dream became more defined, where the white picket house family was the ideal goal for any American. This traditional mindset would pave the way for the creators of Coney Island and Disneyland to create a place where Americans could escape these social constructs to have fun.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
1. The paper fulfills the purpose of the assignment as described in the syllabus and in this document (up to 10 points)
The case “Euro Disney: First 100 days” talks about the issues faced by the Walt Disney Company when expanding to international borders. The case begins with the history of Disneyland and then describes the reasons behind its success and expansion to various states across the country. It then describes the success of Tokyo Disneyland, first Disney theme park outside America and the factors affecting it.
However, the opportunity should have not been ‘taken for granted’. Other cultural factors should have been analyzed to decide the positioning of Theme Park. Their prevalent mistake has been the failure to recognize the cultural differences between Americans and French people. Locating the Theme Park near Paris and acquiring agricultural land as well as imposing the U.S spirit undeniably negatively affects french citizens. The French peoples’ lifestyle deeply depends on the gratitude to their traditional agriculture. Thus, the land takeover by an American Company mainly does not provide pleasure to them.
The structure of this assignment is comprehensive and integrative. It requires synthesis and evaluation of information, skills and knowledge developed throughout your degree program. This final 8 week project (introduced the 1st week of the class) will serve as a culminating project.
We are here to discuss the “Theme Park” project that we were set to complete. To date we are 40% complete with the project. We currently do not have any actual costs associated with the project so we can assume that they are in order. However, I think that we should still look into the matter since we were given a budget guideline to follow.
And now, nearly four decades after his death, the maker of said creations, Walt Disney, is not nearly as recognized as he should be. Not only are his works and other projects intriguing, his morals and techniques personally behind them are as well. And yet they weren’t just his morals, they were shared by the country’s people who so desired an example of good principles. Perhaps the most significant scheme of all was his creation of his very own amusement park in 1955, Disneyland, located in Anaheim, California.
As Walt Disney sat at a bench, at an amusement park, watching his daughters play, he noticed how ragged and filthy the small amusement park was. He also observed people’s reactions to different rides, and noticed how children’s parents had nothing to do. They would be anxious to go home, while their children were still having
As we know, Disneyland is very success in U.S. when the first Disneyland built in Anaheim, California on 17 July, 1995. After some debate about the site for a European theme park, Michael Eisner and Jacques Chirac signed a contract for the building of s Disney theme park at Marne-la-Vallee, a region of sunflower and sugar-beet farmland and small villages located twenty miles east of Paris (Janis, F., 1998, P.247). However, the European Disneyland was not as such success as they expected. This essay going to regards the main issues in opening the Euro Disneyland and compare the French cultural with American cultural by using Hofstede’s cultural Dimensions and Trompenaars ‘s cultural dimensions. This essay will then end by
This is the final course assignment. When completing this assignment, keep in mind it is intended to capture the many concepts addressed in this course. As such, do not limit your content to just one aspect of the course. Also, be sure to write the essay as a scholarly assignment meaning there should be liberal use of citations of the course texts and notes in completing the assignment.
"Cultures are dynamic and change occurs when resistance slowly yields to acceptance so the basis for resistance becomes unimportant or forgotten"[2]. Which means that on the part of the European community we are certain to see compromise, but over a period of time. Disney too has to reconcile with the environment it has settled in. We read in the case that Disney does ultimately mend its ways. Making room for continuous change is the best way to go about ones business.
As a conclusion, all of these factors are foreseeable by Disney. Lack of knowledge of the local culture and the American ethnocentric tendency make the foreseeable things covered with the mist. Global recession, wrong pre-assumption, and Unknowledgeable of local culture are controllable things that can be managed well. For example, during the global recession, Disney can introduce affordable packages which may attract people on visiting Euro Disney. The wrong pre-assumption that affect the construction design can be overcome by building a fast and temporary facilities while waiting for the permanent building is being built. Hiring local French advisor is one of the solutions to the lack of local culture knowledge. Yet, The intense competition that came from the Olympics, world fair, and landmark’s event are foreseeable but it’s hard to be controlled as such Olympics is just happening once in 4years and other events might happens once a year. People are more interested to visit those events rather than Euro Disney that can be visited anytime.
Disneyland in Hong Kong- Good or Bad? The aim of this essay is to discuss the advantages and disadvantages in having Disneyland coming into Hong Kong. Disneyland is a famous theme part, with outlets all around the world, including Japan, America and France. And now, Disney decided that the next theme part it is going to locate itself is Hong Kong- is how beneficial will it be to Hong Kong? The diagram on the left shows the proposed location of Disney land in Hong Kong. It will be situated at the west of Hong Kong island, in Penny?s Bay. Land reclamation will be used if extra land is needed for Disney to expand in the future.