Disney's Value Chain Analysis Of The Walt Disney Company

By conducting a value chain analysis for Walt Disney Company, I will be able to accurately show the “parts of its operations that create value, and those that don’t” (Hitt, Ireland, and Hoskisson, 87). The value chain is segmented into two categories: support functions and value chain activities. Support functions include finance, human resources, and management information systems which “support the work being done to produce, sell, distribute, and service the products [Walt Disney] is creating” (Hitt, Ireland, and Hoskisson, 87). Value chain activities include supply chain management, operations, distribution, marketing, and follow-up services, which Walt Disney

The Canadian entertainment industry that is served by Cineplex has been recording sustained growth since 2011 where a growth of 5 percent was recorded. PwC’s Global Entertainment and Media Outlook for 2014-2018 (PWC, 2014) indicate that the industry is set for a take-off. The industry has a

Today, the Walt Disney Company is highly diversified - it is divided into 5 major business segments: Studio Entertainment, Parks and Resorts, Media Networks, Consumer Products, and Internet & Direct Marketing. Since this paper stresses on only one strategic business unit of Walt Disney, Parks and Resorts, the following discussion of the elements of marketing mix will be with respect to this SBU only.

One of these media giants is the Walt Disney Company (Disney). Its dramatic growth from a small company to become an oligopolist in the media industry offers an interesting

The organization has a broad range of business sectors that would be very difficult to imitate. This sets this sets them above and beyond competition.

The Disney Corporation is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. (Disney Corporate, 2009). This company did not become one of the leading corporations in the world without hard work, an extreme dedication to the mission and core values of the organization, and the successful application of the four functions of management: planning, organizing, leading, and controlling. Many internal and external factors may have a direct impact on the four functions of management like: globalization, ethics, and innovation.

Motion pictures are a key driver of the market for entertainment products, one of the largest export markets in US. Motion picture industry consists of three stages: studio production, distribution, and exhibition. The studios produce the lifeblood of the industry, the films that are its content. The biggest players at this level are the majors, big studios which integrate production and distribution, as do the slightly smaller mini-majors. The next stage is distribution. Distributors are the intermediaries between the studios and exhibitors. Distribution entails all steps following a film’s artistic completion including marketing, logistics, and administration. Distributors coordinate the manufacture and distribution of

Introduction: The Walt Disney Company is on the threshold of a new era. Michael Eisner has stepped down from his position as CEO and turned over the reigns to Robert Iger. A lot of turmoil has been brewing through the company over the last four years; many people are hoping that this change in leadership will put Disney back on the road to success. Issues began around mid-2002; when declining earnings, fleeing shareholders, and

According to Robert Iger, CEO of The Walt Disney Company, Disney’s corporate strategy for diversification is a combination of three objectives that are to be achieved through the fundamental alignment of the Company’s core business units. The three objectives to be achieved by The Walt Disney Company are (1) creating high-quality family content, (2) exploiting technological innovations to make entertainment experiences more memorable, and (3) expanding internationally. The Walt Disney Company’s three objectives that make up the Company’s corporate strategy are to be achieved through each of the Company’s core business units that are split up in to five divisions (1) media networks, (2) parks and resorts, (3) studio entertainment, (4) consumer product, and (5) interactive media.

The Walt Disney Company is an outstanding renowned entertainment and media corporation with business ventures in Media Networks, Parks and Resorts, The Walt Disney Studios, Disney Consumer Products, and Disney Interactive. Walt Disney Company is a diversified corporation with products all around the world. (The Walt Disney Company, n.d.)

In the modern-day transmedia world, developing a truly successful franchise proves to be challenging against the ceaseless competition worldwide; hence, the concept of horizontal integration is of upmost importance to amount to this objective. Ultimately, horizontal integration is the act of owning various media enterprises which, in turn, can aid the original media outlet in creating an overall more successful franchise. Two of the world’s largest media companies, The Walt Disney Company and Time Warner (Larivière, 2015.), endorse this system as a means of expanding their universal appeal to consumers, as well as enhancing their ranking in the world of media; consequently, generating more profit and achieving the status of a “successful transmedia franchise”. Perhaps the two most renowned media franchises owned by these respective companies are Star Wars and The Matrix, which demonstrate the benefits of horizontal integration with regards to

The Walt Disney Company (DIS) has a long and prestigious history in the entertainment business covering a period of greater than 75 years. The DIS objective is to be the world leader in production of entertainment using their diversified portfolio to differentiate its brands including Walt Disney Parks, ESPN, PIXAR, MARVEL, and ABC. The financial goals are to maximize cash flow, maximize earnings, and capital profits that will drive longer-term shareholder value (The Walt Disney Company, 2012). The DIS conglomeration offers brand recognition although DIS faces high sunk costs including updates of their parks. Although DIS is faced with a number of industry competitors, it remains the industry leader with a

An External Factor Evaluation (EFE) Matrix allows strategists to summarize and evaluate various factors that include technological and competitive information (David, 2009). An EFE weighted score of 2.56 determines that Disney is performing rather well, however, there is still need for improvements in regards to their ratings. The most important factor in this matrix is “More Hit Disney Films,” this is key due to the fact that the media business

With assets encompassing film, television, publishing, the Internet, music, and recreation, The Walt Disney Company is one the world’s most prominent conglomerate. Although it is known internationally for its princesses, pirates, and the iconic Mickey Mouse, Disney’s holdings include: a portfolio of cable networks (ABC, Disney Channel, ESPN, and more), film studios (Disney Animation and Pixar), Marvel Entertainment, and the internationally celebrated Disney resorts, amusement park, and cruises. Disney excelled in expanding a company’s purpose and assets. While still remaining the frontrunner of animated films, Disney has made its presence known in more than just the film industry. From books and toys, to fine art and DVDs, Disney makes it possible for families and fans alike to bring home the magic of Disney. Whether it’s a family vacation at one of the five world-class resorts or just a night out at one of Disney’s Broadway shows, people of all ages from all over the world can experience what Disney has to offer. With their most recent groundbreaking news of the purchase to the rights of LucasFilm and the next three installments in the world-renowned Star Wars series, fans everyone are rejoicing in the revival of their favorite film saga brought to life once again with Disney, the frontrunner in digital-film technology, to make it unforgettable as ever. With constant rising success of expansion, popularity, and stock price within the last five years, the Company yields a

In the last decades, the number of major corporations that manage to control media has decreased significantly, resulting in a high concentration of ownership. In 2011, only six media companies were responsible for 90% of the things we saw and heard on a daily basis compared to fifty companies in 1983 (Lutz, 2012). The Walt Disney Company is one of them. In this report, we will take a look at how the Company has succeeded in growing into the media corporation it is today.