Disney's View Of Globalization

Janet Waskos the author of “understanding Disney: The manufacture of fantasy” this book uncovers many truths about the business of Disney and their motives behind the company. In order for Waskos to provide her readers with a deep understanding of Disney’s invisible motives behind their actions, she investigates ways in which Disney constructs society. Waskos first provides the audience with an analysis of Disney and synergy. She then focuses on how Disney promotes the idea of capitalism. Waskos supports this notion by using examples, such as, Disney theme parks, the concept of mass production and mass merchandising. In addition, Waskos outlines ways in which Disney fails to meet reality, and inflicts social norms on society. Janet

My topic is the colonialism of The Walt Disney Company. When defining colonialism, I will be referring to two general definitions that are applicable to modern day colonialism as seen through cultural appropriation, and cultural commodification of Disney and the tourist industry. Oxford Dictionaries defines colonialism as, “the policy or practice of acquiring full or partial political control over another country, occupying it with settlers, and exploiting it economically,” and Stanford Encyclopedia of Philosophy’s defines colonialism as, “a practice of domination, which involves the subjugation of one people to another.”

Disney, nowadays, has been one of the most powerful brands in our society. According to Forbes survey, Disney’s brands value has been raised steadily since Walt Disney established the company; it is now the 12th highest in the whole company of the world. This result is not surprising because, people can easily find something about Disney, characterized products or animated film, in daily life. There are many debates regarding an effect of Disney, including about “Dieneyfication”, I will bring two main stream of critical perspective against expansion of Disney’s effect in this essay. Additionally, the term of “Disneyfication” will be used for indicating expansion of Disney’s influence in the following statement.

Many people know about or have heard about a magical place called Disney World. Children dream about this wonderful world filled with their favorite movie characters and dream of going to meet them in person. Disney World is a place where kids can be kids, and adults can feel like kids again. What people do not think about most often, when they think about this magical place, is the people behind the magic, or the person who made the dream alive for us to experience.

The Walt Disney Company has created theme parks throughout the world for guests to undergo a specific experiences that recalls the guests’ inner child through rides, visuals, and music. Disney has proved to be more than just a theme park; it is portrayed as a “world” or “land” of acceptance and integration of all cultures into one place. The universality aspect is what draws people in from different countries to visit the parks. Ultimately, the Disney parks are based off of two key concepts: commoditization and Americanization. Since Disney is an imagined utopia, guests buy into, literally and figuratively, the commodities and experiences it offers. Through music and visuals, Disney intertwines a message of Americanization through a single world culture that the guests accept. Disney’s limited understanding of cultures became much more apparent as theme parks were erected in different countries with cultural values that differ from American norms. Disney is a utopian society that exposes a narrow interpretation of the different cultures throughout the world.

I loved being in Florida, I went with my mom, dad and sister. My sister is 15 years old and loves to play soccer and is very caring and kind she has long brown hair and is tall she also likes to play on her phone. My mom is not very tall but not short either she has light brown hair that is medium hair and is so caring and kind she also likes to watch movies and play games. My dad is really tall and is kind and likes to watch TV.

Walt Disney went from a high school dropout at age 16, to a world famous film maker. When he was young he was very interesting in drawing pictures of different things around the farm. During World War I he helped many people by getting them help as an ambulance driver. After the war, he received many awards, he currently holds the record for the most academy awards and nominations. When he was little he would help on his family’s farm.

Walt Disney himself once said, “Whatever you do, do it well. Do it so well that when people see you do it they will want to come back and see you do it again and they will want to bring others and show them what you have done.” Animator. Film director. Entrepreneur. Film producer. Voice actor. Screen writer. Entertainer. Business person. Television presenter. Film editor. Television producer. Hero. Walt Disney. He was one of the most extensive models of success to ever live. Walt gave everything he had into creating Disney. Every single minute of every single hour of every single day of his adult life were dedicated to his brand and the people he influenced throughout his lifetime quite literally until the day he died. Walt Disney created a international insignia revolved around a single mouse. If that isn’t success, what is?

While most just think of Walt Disney as the creator of the Disney movie empire and the Disney theme parks, those such as author Steven Watts, who think more deeply about Disney, consider him to be the “influential architect of modern America” (Watts, p. 4). While the genius of Walt Disney has affected many aspects of American, and now overseas, cultures, his empire has had a significant impact on what people experience during childhood.

The Disney Corporation has in many ways infiltrated American culture. What was once a small business has grown into the world’s largest media and entertainment syndicate in relation to their revenue, which in 2010 was $38,063 million (Disney 2010 fourth quarter). Not only do they produce movies but they also own their own resorts, cruises, theme parks, massive amounts of marketing products, and even their own town. Through careful examination of the semiotic implications in many of Disney’s marketing and product endeavors I hope to pull the curtain back and criticize the truth behind what Disney is selling and what exactly the multi-national corporations’ moral agenda is.

Walt Disney: The Triumph of the American Imagination is a biography about Walt Disney from his family’s history to his legacy he left after his death. Walt Disney is well known across the globe for his movies that changed the way animation was viewed by the public. When he started out he had to hand draw every single slide that would go into his movies and now his company uses computers to animate projects that would have taken Disney a lifetime to produce. Neal Gabler, the author of Walt Disney: The Triumph of the American Imagination, is most well known for his other books, An Empire of Their Own: How the Jews Invented Hollywood, which won the Los Angeles Times Book Prize in history, and his biography Winchell: Gossip, Power and the Culture of Celebrity, which Time named as the best nonfiction book of the year. He also writes for both the New York Times and the Los Angeles Times. He is married and lives in Amagansett, New York. This book is a very good choice because it enlightens the reader about one of the most popular cartoonist of all time. Although everyone is familiar with his work, not many are familiar with the life he had before and after his cartoons became famous. It is really interesting to make the connections between the man and his work because after reading this book, the reader gets a deeper understanding of Disney which leads to a better comprehension of his creations and what made them so revolutionary.

Write an article in which you reflect on the influence of the Walt Disney Company on children’s culture worldwide. In today's world, the media plays a huge role in every child's life. Children spent hours and hours consuming various types of media. This article will convey the influence of the Walt Disney Company on children's lives.

People from all over started to notice the U.S advertisements and just saw new objects that they’ve probably never even seen. These people were determined to get their hands on these certain items and some civilians started to see it as a problem. For example, Thomas L. Friedman says. “In most societies people cannot distinguish anymore among American power, American exports, American cultural assaults, American cultural exports, and plain vanilla globalization. They are now all wrapped into one.” This lets us know that the Americanization globalization got way to out of hand that even people didn’t know the difference between what’s Americanize or

“The purpose of the company "Walt Disney" is to be one of the world 's leading producers and providers of entertainment and information using its portfolio of brands to differentiate its content, services and consumer goods. The primary financial objectives of the company are to maximize profits and cash flow, and allocate capital to initiatives the development of long-term shareholder value.”

Japan tends to easily accept that a foreign culture. Accept without any criticism, without the traditional interpretation of foreign cultures. Japan 's isolation in the geopolitical side is always a strong interest in and curiosity about foreign cultures. Disney also could be a successful business in Japan because of the generosity of the Japanese people for foreign cultures. With a great success, Disney launched Euro Disneyland but they faced many problems. The huge mistake they