Disruptive Technologies

1031 WordsNov 22, 20085 Pages
Harvard Business School professor, Clayton M. Christensen in his book Innovators Dilemma, introduces the concept of disruptive technologies. In his book Christensen divides technology into two groups, sustaining and disruptive. Sustaining a technology requires continuous and incremental improvements to an already established technology. Disruptive technology lacks refinement. This technology often has performance problems because firstly it appeals to a limited audience, secondly it is new and lastly it may not have a proven practical application. Therefore, a disruptive technology is a low performance, less expensive technology that is introduced in a market where the “established technology is outpacing people’s ability to adapt to it.”…show more content…
Lastly, since disruptive technologies emerge by introducing an improved and often cheaper version of a product, companies can secure themselves by continually improving their own products. This will significantly reduce the gap that another business can squeeze through and introduce a disruptive innovation. Thus aiming to offer higher performance at a reduced price level will allow you to maintain your grasp over consumers in the market and reduce the chance of being challenged by a disruptive technology. A perfect example of a recent disruptive technology that has radically changed the concept of personal data storage is flash/jump/USB drive. Originally data storage had two main means, external hard drive and CD drives. Later this concept was heightened by the introduction of DVD drives. But no means has had as much success as flash drives have. This is a perfect example of a disruptive innovation that changed the way consumers stored data and on such a significantly easy and portable means. This was also much preferred because with mediums such as CD and DVD consumers had to get rewriteable versions for multiple uses and that was expensive. But flash drives have dominated the consumer market to such a large extent that all producers in the industry are
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