Dist Channel

2) Explain the role of channel intermediaries in the product distribution process. Why is their role important?

A virtual corporation is described as a technology-linked network of companies, suppliers, and customers that are used by a company to outsource non-strategic business functions (Hershkovitz, 2012). The management of Super Bakery, Inc. identified that they could reduce their costs in permanent staff, fixed assets, and working capital (Kimmel,

This paper is intended to shine a light onto distribution channels, both direct and indirect, as well as, provide a better understanding of channel levels. It will also deal with the different channel organizations, including conventional, horizontal, vertical and multichannel marketing systems.

A virtual corporation is described as a technology-linked network of companies, suppliers, and customers that are used by a company to outsource non-strategic business functions (Hershkovitz, 2012). The management of Super Bakery, Inc. identified that they could reduce their costs in permanent staff, fixed assets, and working capital (Kimmel,

As mentioned in an earlier assignment, there are three main types of distribution channels. The first is the channel that goes from the producer, then to the wholesaler, then to the retailer or sells to the consumer. The second channel starts with the producer who sells straight to the retailer, who then sells to the consumer. The third channel goes directly from the producer to the consumer. Channels one and two are classed as indirect marketing channels, whereas channel three is a direct marketing channel as it goes straight from producer to consumer.

vs. exclusive – Giving a limited number of dealers the exclusive right to distribute the

32. A channel of distribution is part of a broader network of relationships called a supply chain.

Place is also known as distribution channel. This is where customers can get products from, therefore internet marketing is considered as a distribution channel (i.e. Place) because customers can purchase product online as they do in stores.

Another component of an effective marketing plan is a distribution channel analysis. The path a product or service takes to reach the end consumer is referred to as a distribution channel, which can include wholesalers, retailers, distributors and the internet (Distribution Channel, 2013). A distribution channel analysis aids in the creation of a distribution strategy which will convey the company’s plan regarding the distribution of its products, determining whether to use a push or a pull strategy, and how that strategy fits the product, the target market, and overall marketing

This has proved to be a very successful tactic for companies in marketing. Marketing channels are also used by companies to reach their consumers. They use three types of marketing channels which are communications, distribution and service channels. Communications is important to get the company's message out to the public and this could be in many forms such as the radio, television, the internet, posters and the like. They also need to distribute their products to the consumer and this means they will need a physical location like a store, or be a wholesaler and have others retail your products for you and also sell your products on the internet. Service channels are needed to effect transactions with the consumers and these could be banks for credit card purchases and transportation companies such as UPS to deliver the products to homes and businesses.

A distribution chain also known as value chain can be described as a set of interdependent organizations or businesses involved in making a product or service available, from producer to end customer (Kotler, et al., 2012).

A channel alternative is described by three elements: the types of available business intermediaries, the number of intermediaries needed, and the ________.

Marketing channels are the arrangement of intermediaries (wholesales, retailers, and the like) that the firm uses to achieve its marketing objectives. Is the problem discussed in Handy Andy’s marketing channels? Why or why not? Utilizing the factory distributor

On page 345, there is a figure that shows the comparison between vertical and conventional marketing systems. In my opinion, it seems these three companies practice a vertical marketing system. To be more specific I would say they practice contractual VMS. The case author mentions (for Caterpillar) dealers are a key element in what Caterpillar insiders call the “Caterpillar flywheel”—a kind of virtuous circle of success, (for Toyota) Toyota has long

Strategic Alliances in Distribution Cininta Meirinda Clara Sarah Patricia Adam   Their nature and their motives for creating strategic alliances  Building commitment by creating mutual vulnerability  Building commitment by the management of daily interactions  Decision structures that enhance trust  Moving a transaction through stages of development to reach alliances status  What does it takes and when does it pays to create a marketing channel alliance? STRATEGIC ALLIANCES   What is Strategic Distribution Alliance? Two or more organizations have connections that cause them to function according to a perception of a single interest shared by all parties.