Essay Distance Education and Training

2422 WordsApr 1, 201310 Pages
CASE STUDY MERCEDES –BENZ USA: INVESTING IN IT INFRASTRUCTURE Executive Summary: Mercedes‐Benz first entered the US market in 1952. MBUSA is responsible for the sales, service and marketing of Mercedes‐Benz products in the United States. Customer service is the top priority for everyone at MBUSA. To guarantee high quality customer service, the company’s 1200 employees provided focused support of recruitment services, marketing and sales programs, and product training to 16000 employees at 313 privately owned dealerships nationwide. Greg Settle is currently the national manager technical services for MBUSA. His…show more content…
To evaluate the E‐learning option Settle and his team have to look at the potential cost savings of pursuing this option over the option of increasing the capacity of the training facilities. The comparison of E‐learning to traditional classroom based learning is not just limited to the potential cost savings, as there are many other factors to consider. The benefits of E‐learning are that information can be accessed at anytime, and therefore the technicians are free to conduct their training at their own discretion in the comfort of their own home or at the dealership. The limitations of distance learning are that the technicians do not get hands on experience and also do not benefit from prompt feedback from the trainer. Which leads to the potential challenge that the E‐learning tool may not provide the high‐quality training that MBUSA has been providing through their regional training centers in the past. In addition to this, another challenge that Settle and his team should consider is that not all of the technicians are computer literate or even have ready access to computers, which would limit their ability to benefit from the use of the distance learning. 2. Build a financial model to determine if MBUSA should invest in E‐learning. Should MBUSA make the
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