Distribution Dossier - Samsung India

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Distribution Dossier
Samsung Electronics India Limited

Sales and Distribution Project

By:
Rohit Agrawal

TABLE OF CONTENTS
CONSUMER ELECTRONICS MARKET IN INDIA 4
LEADING COMPANIES 5
LG Electronics Inc. 5
Videocon Industries Ltd 5
Samsung India Electronics Private Limited 5
SAMSUNG 'S DISTRIBUTION CHANNEL 7
Role and key deliverables of channel members 7
Consumer Electronics Distribution 8
CHANNEL MEMBER MANAGEMENT 9
Monetary methods 9
Non – monetary methods 9
Target setting mechanism 9
Monitoring Mechanisms 9
Training and HR inputs 10
FIELD FORCE MANAGEMENT 11
Monetary methods 11
Non – monetary methods 11
Target setting mechanism 11
Monitoring Mechanisms 11
Training and HR inputs 11
TRANSPORT AND LOGISTICS 12
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It is also involved in oil and gas exploration business. The company is headquartered in Aurangabad, India. Videocon operates through four key sectors which are Consumer Durables, Thomson CPT, CRT Glass, and Oil and Gas. In the consumer durables segment, the company offers products such as televisions, DVD players, multimedia speakers, washing machines, refrigerators, microwave ovens, and air conditioners.
Videocon 's Thomson CPT segment is organized in three strategic business units which are services, that provides end-to-end management of business-critical services (physical media, electronic media, network operations); systems and equipment that offers video-focused systems and equipment; and technology that develops and monetizes technology (research, licensing, silicon solutions, software and technology solutions), providing third-party licensing. The company 's CRT Glass segment includes Videocon Narmada Glass that offers glass products for televisions, panels and funnels.
Samsung India Electronics Private Limited
Samsung Electronics Company (Samsung Electronics) is one of the leading telecommunications equipment and consumer electronics companies in the world. The company is engaged in the manufacture of semiconductors, LCD panels and other products. The company, a part of the Samsung Group, operates through a number of subsidiaries. Samsung Electronics has over 90 offices in 48 countries. The company

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