Distribution Mapping and Dealer Satisfaction Survey for Nokia Phones

5931 Words Jun 8th, 2013 24 Pages
Distribution Mapping & Dealer Satisfaction survey for Nokia Mobile Phones |

A PROJECT REPORT

Under the guidance Of
Mr. Neeraj Arora
______________________________
MOHAMMAD AREEB
Roll no: 521159708
______________________________

in partial fulfilment o f the requirement for the award of the degree
Of
MBA
IN
[Marketing]

JUNE 2013

ACKNOWLEDGEMENTS

First, I thank my Supervisor Mr. Neeraj Arora for his continuous support to making this project Mr. Neeraj Arora was always there to listen and to give advice. He is responsible for involving me in this project in the first place. He taught me how to ask questions & which technique used for analysis. He showed me different ways to approach for the analysis.

Special thanks goes to my
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1 .Brand Value Model  15
2 .Preference for buying  24
3. Satisfied with price  24
4. Satisfied with Advertisements  25
5. Satisfied with Features of Nokia  25
6. Satisfied with Audio output  26
7. Satisfied with Software compatibility  26
8. Satisfied with Built in memory  27
9. Satisfied with Camera/video quality  27
10. Satisfied with Accessories 28
11. Satisfied with Appearances  28
12. Satisfied with services 29
13. Satisfied with Battery backup  29
14. Satisfied with Brand image  30
15. Satisfied with its life  30
16. Fully aware all the Features  31

Chapter 1
Introduction

Background

Dr. Martin Cooper of Motorola, made the first US analogue mobile phone call on a larger prototype model in 1973.

On April 3, 1973, Motorola employee Dr. Martin Cooper placed a call to Dr. Joel S. Engel, head of research at AT&T's Bell Labs, while walking the streets of New York City talking on the first Motorola DynaTAC prototype in front of reporters. Motorola has a long history of making automotive radios, especially two-way radios for taxicabs and police cruisers.

Nokia has played a pioneering role in the growth of cellular technology in India, starting with the first-ever cellular call a decade ago,┬ámade on a Nokia mobile phone…

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