Distribution Strategy for the Lady Gaga Team

Every music artist begins somewhere. Every artist had to do something to get their music out there. No one just automatically becomes famous. Then everyone wants to listen to your music. You start out new and anonymous and become more popular over time. Artist become famous by advertising. Every music artist should be able to advertise.

The current music industry is a hard business for all musicians, whether they are a new artist or even a popular radio artist. Modern times have radically changed the way that musicians now make money. Past musicians used to be able to make a living simply by selling their music and playing a few major concerts to survive and even lives some luxurious lives and not really have to focus on anything except the art that they were creating. The music industry has transformed from being an art to becoming a challenging business job for anyone involved. Today, most musicians have to also be able to handle managerial business to get anywhere and make money or find someone to help them. Current musicians need to do more than just sell music

We all have seen musicians and artists come on go because they lose the spark that makes them stand out from the rest. We have witnessed bands introducing their demise by going on a long hiatus, soloists going downhill because their singles weren't followed-up by remarkable ones or musicians who weren't strong enough to take control of what they have.

There is a current 22 year old “pop princess” that hasn’t been involved in the music industry for long that is making headlines every time she opens her mouth to sing. With a 4 octave range and a smooth whistle register,that’s not so hard to do. She started out as an actress for a popular Nickelodeon Television show and somehow made her way to a Mariah Carey sound-a-like over night. Who would’ve known that just by creating cover songs and some of her own music that she would soon after acting see mainstream success with her first album Yours Truly. The album would would also hit #1 on the Billboard charts and spawn so many popular singles. To the public eye, it would basically look like she became famous over night, right? So who is this

Mills as she came about therefore, she started by using her talented dancing skills while making her unknown way to mainstream. Giving herself more publicity, her career was just starting to arise as soon as she got started with offers from mainstream directors or producers. As far as dancing and singing, she used both to accomplish expanding her fame into becoming more known to her uniqueness. And she captivated audiences with all of her performances that she

As the Great Depression neared its end, there was a countless number of different genres of entertainment that came with it. Fiction, poetry, and drama set the precedent of the entertainment industry. The genres: Fiction, poetry, and drama came with manifold talented young and old artists, poets, and writers. It was believed by multiple people that these genres would inevitably lead to civilization restoration. (Currell 44). Music and performances also contributed to the thriving of the entertainment industry. This genre gradually started to become more prevalent than the other genres. Many forms of music, such as Jazz and Blues, brought about many great artists, during this era. Perry Bradford, a famous Blues singer, sold over 10,000 copies of his album, “Crazy Blues”, in his first week of its release date. In just over 7 months, he was able to promote and sell over 1 million copies of his album. (Currell 75). Within an instance, these new, talented musicians began to form a network of influence for new musical expressions (Currell 76). Likewise, film and radio began to take its toll on the entertainment business, as well. The Roaring Twenties became the decade

She knew she wanted to perform from an early age where she was constantly engaged in both dance and singing. Her career has spanned for almost two decades now and does not seem to be ending any time soon. Moreover, Beyoncé has received a multiple of awards, and has even sold more than one hundred million records globally. This has made Beyoncé one of the top-selling music producers of all time, an honor afforded to her by several sources including, “The Recording Industry Association of America (RIAA), The Observer, VH1, and Billboard. Her awards include 20 Grammy’s”

Gaga's fame was accelerating fast. Her hit song ‘Just Dance’ was released to the radio in 2008, and received both popular and commercial acclaim. The song was also nominated for a Grammy Award for best dance recordings. The second single ‘Poker Face’, from the album ‘The Fame’ earned Lady Gaga even more success. The song topped singles charts in almost every country. The following year, in 2009, she released the album ‘Fame Monster’. Lady Gaga released “Paparazzi”, and since then everything had changed for her. It was a single that pushed her into mainstream music. Gaga’s single ‘Poker Face’ helped kick-start an amazing year for her in 2010. That year, singles ‘Bad Romance’, ‘Alejandro’, and a duet with Beyonce ‘Telephone’, along with the Monster Ball Tour, put her first with the public. In 2011, singles ‘Judas’, ‘Born This Way’, and ‘Edge of Glory’ all reached top ten, and ‘Born This Way’ soon made it to number one on the charts. Gaga continued to promote ‘Born this Way’ throughout 2012, appearing at popular events and on television while continuing her international tour. Although her tour came to a halt in 2013 when she announced she needed hip surgery.

Glamorously gaudy, this self-made post-modern diva, Lady Gaga was the first true millennial superstar. She seems to be stitched together from elements of Madonna, David Bowie, and Freddie Mercury. Mastering the constant connection of the internet era like no other, Gaga has generated countless mini-sensations through her style, her videos, and her music; cultivating a devoted audience she dubbed her "Little Monsters." However it’s hard to understand the end when you don’t know the beginning, so that’s where we’ll start.

Stefani Joanne Angelina Germanotta (/ˈstɛfəniː dʒɜːrməˈnɒtə/ stef-ə-nee jur-mə-not-ə; born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. She performed initially in theater, appearing in high school plays, and studied at CAP21 through New York University's Tisch School of the Arts before dropping out to pursue a musical career. After leaving a rock band, participating in the Lower East Side's avant garde performance art circuit, and being dropped from a contract with Def Jam Recordings, Gaga worked as a songwriter for Sony/ATV Music Publishing. There, recording artist Akon noticed her vocal abilities and helped her to sign a joint deal with Interscope Records and his own KonLive Distribution.

Lady Gaga has become the most influential Pop music artist of our time. An artist's job is to take an image, be it through words or sound, lyrics or song; that explains what it's like to be alive at that time. What makes Lady Gaga's art so unique is that it captures the period we're in right now. Lady Gaga has in the last year and a half become a household name. Maybe you have heard one of her catchy tunes on the radio, and have had the lyrics stuck in your head all day. Perhaps you have seen one of her crazy outfits on TV. Whatever the case Lady Gaga has proven whether it be through music, or fashion that

In a world of auto-tuned music with processed lyrics and a general lack of individuality, outstanding talent is laborious to come by. However, this is not the case with Stefani Joanne Angelina Germanotta; most commonly known under the name Lady Gaga. Raised in a Catholic household with roots based in family, she was brought up with traditional conservative views. However, growing up in Manhattan, New York, Gaga was consistently surrounded by all forms of art. Since the young age of thirteen, Stefani began writing her own music and playing the piano. At seventeen, prior to singing, she studied at the Collaborative Arts Project 21 through New York University’s Tisch School of the Arts. This did not last for long, as Stefani left school to be

4) Gaga’s launch as an artist up to 2009 was a success. Her talent and unique personality opened doors for her. Since it was hard to get new artist music on radio, Gaga began touring in small venues so as to gain popularity. She gained a huge fan base as well through optimizing social media cites and Gaga’s team organized some interviews with about 50 popular music bloggers. As a result the interviews reached

From pop star sensation to fashion icon, Lady Gaga has influenced pop culture in many ways. After her 2008 hit single “Just Dance” the singer quickly gained fame for her unique techno pop music. From there on she has acquired a huge following and quickly took over the world of pop music. The singer then used the newly popular twitter website to tweet to her fans. She encouraged them to love themselves, spread positivity to one another, and most importantly funded her Born This Way Foundation in hopes of helping bullied victims. Not only did she use her music and social media account to influence her fans, she also made a broad fashion statement to motivate her fans to be weird, different, and unique. Many people still remember her famous meat dress she walked the red carpet in, while others reminisce on all the outrageous outfits she’s worn over the years. Over the last nine years, this pop star diva continues to top the charts with her music, spreading kindness, and walking the streets wearing memorable outfits.

Successful strategies are based on several common elements, such as: 1)Simple, consistent long-term goals 2)Profound understanding of the competitive environment, 3)Objective appraisal of resources, and 4)Effective implementation (Grant, 2010). As our case study shows, Madonna has had a firm grasp on these elements. Her long-term goal to be the greatest female performer is very simplistic and long term. Her understanding of the competitive environment is exceptional, throughout the years she understood exactly the direction that music was taking. In the 1980's she understood that dance clubs and DJ's were the future and if she wanted to break into the industry she needed to start there. In the late 1980's and into the 1990's she utilized sex and seduction to keep in public's eye. By the late 2000's she understood that music was going away from the recorded format and the money to made was in live performances. Madonna has understood throughout the years that as the industry was constantly changing that she would need to as well to stay relevant. She has been successful at promoting her strengths, while shadowing her weaknesses. Madonna has developed her image throughout the years to