Div B. Flipkart: An Operation Management Perspective

3218 Words13 Pages
Abhijeet Sindhu (PGP-14-083)
Kavya Gupta (PGP-14-112)
Kavita Jain (PGP-14-111)
Shouvik Bhattacharya (PGP-14-143)
Suraj Kataria (PGP-14-149)
Group 21 – Div B
Flipkart – An Operation Management Perspective
1
CONTENTS
I. INTRODUCTION
1. Company Overview .............................................................................................................2
2. SWOT Analysis ...................................................................................................................3
3. Industry Outlook ..................................................................................................................3
4. Modes of Operation of e-commerce industry…………………………………….....……..3
5. E-commerce player in the value-chain……………………………………………….....…4
6. Different business models adopted by Flipkart……………………………………….......5
7. Sources of revenues in online market place…………………………………………….....5
II. OPERATIONS ANALYSIS OF FLIPKART
1. Fulfilment International shipping/warehouse Management……………………………...6
2.
…show more content…
4. Internet Promotion (Acquisition and Retention)  A promotion plan is created and promotions carried out aiming at the acquisition of new customers based on the plan.  Performs integrated management of operations extending from the front E-Commerce system to the warehouse management system, and accumulate customer information, merchandise information, shipping information and inventory information.  A variety of information is analyzed to formulate and implement measures for retention from outbound through calls and the Internet, etc. 5. Order Acceptance, Payment Processing and Inquiry Response  Order acceptance is implemented and payment processing done based on order information from consumers.  Customer inquiries are taken care of at the time of the order 6. Return Processing / Inquiries after

    More about Div B. Flipkart: An Operation Management Perspective

      Get Access