Diversification and Mode of Entry into Foreign Markets: Asian Airlines Case Study

1294 WordsFeb 4, 20185 Pages
Diversification and Mode of Entry into Foreign Markets Name: Institutional Affiliation: Diversification and Mode of Entry into Foreign Markets Asian Airlines, which is one of the leading airlines in the world, has established models that will see it establish its presence around the globe. The Airlines' mission in the corporate world is to become a leading airline corporation in the Asian airline industry. This is possible by offering quality airline services to its clients all over the world and showing great concern to its stakeholders. The airline also aims at providing highest standards to attract investors and ensure safety in the industry. In order for the company to become competitive, it has established strategies that will enable it to penetrate world markets thus allowing it to undertake diversification strategies. The study will examine the diversification strategies the company has instituted to enable them penetrate global markets and diversify its business thus making it competitive (Mun, 2010). In order to control the industry, the Asian Airlines will need to establish strategies that will it launch its presence in the global market. Through diversification strategies, the airline will enhance its quality in terms of services offered. Diversification process will allow the airline to penetrate into untapped markets across the globe, thus prompting the airline to meet international standards particularly in the regions it will penetrate. In adopting

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